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All Journal Banque Syar'i : Jurnal llmiah Perbankan Syariah Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Neraca Manajemen, Akuntansi, dan Ekonomi
Muhammad Latief Ilhamy Nasution
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Marketing Strategy for Financing Products of PT. Bank of North Sumatra KCP Syari'ah Simpang Kayu Besar Aini Rahma; Muhammad Latief Ilhamy Nasution
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.636

Abstract

Each Islamic bank has a variety of products offered according to the needs of the community. In offering their products, there is competition between Islamic banks and conventional banks, so there needs to be a strategy in marketing each of these banks. Marketing is often identified with a world full of sweet promises but it is not necessarily proven whether the product is in accordance with what has been promised. This is what must be proven in a sharia marketing management both in the sale of goods or services, that sharia marketing is not a world full of deceit. Because sharia marketing is the highest tingkat in marketing, namely kebatinan marketing, where ethics, values and norms are upheld. This research is motivated by the development of Islamic banks which positively contribute to economic stability, but in practice there are still criticisms. Likewise, Mukmin scholars and scholars have different opinions about the position and position of Islamic banks, some of them think that Islamic banks are the same as conventional banks. The results showed that the implementation of the marketing of financing products at PT. Bank Sumut Kcp Syariah Simpang Kayu Besar.
Analisis strategi Pemasaran Produk Pembiayaan Multi Guna Aparatur Sipil Negara pada Masa Pandemi Covid-19 di PT Bank Sumut Kantor Cabang Pembantu Syariah Simpang Kayu Besar Amanda Balqis; Muhammad Latief Ilhamy Nasution
Banque Syar'i : Jurnal llmiah Perbankan Syariah Vol. 8 No. 1 (2022): Januari - Juni 2022
Publisher : Departement of Islamic Banking, Faculty of Islamic Economics and Business, The State of Islamic University (UIN) Sultan Maulana Hasanuddin Banten,

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Abstract

Covid-19 pandemic has spread to various countries, including Indonesia. As a result, almost all sectors experienced contractions, including Islamic banking. Covid-19 has had significant impact on world economic development. The covid-19 pandemic is a challenge for business world, including the banking financial services industry. However, Islamic banking is considered quite capable of surviving the storm of impact based on the previous crises' empirical facts. The purpose of this study is to analyze marketing strategy that can be done during the Covid-19 pandemic. The data analysis technique uses descriptive qualitative. The results of the study explained that the post Covid-19 business management strategy for Islamic banking can provide improvement and development of good business sustainability by implementing management strengthening in the fields of marketing, human resources, finance and operations as strategic steps to create an efficient and effective business existence. The conclusion of this study is that Islamic banking are required to have good knowledge management to improve business performance.
PENYELESAIAN MASALAH M-BANKING NASABAH PT. BSI Annisa Zuhra; Muhammad Latief Ilhamy Nasution
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i9.2004

Abstract

Penelitian ini membahas penyelesaian masalah M-Banking nasabah PT. BSI dengan fokus pada aplikasi mobile banking. Perkembangan fintech, khususnya dalam sektor perbankan, menuntut inovasi untuk meningkatkan efisiensi dan kepuasan nasabah. Melalui metode studi literatur, penelitian ini menggali fitur dan layanan BSI Mobile, mengidentifikasi tantangan, dan mengeksplorasi solusi yang melibatkan aspek teknis, keamanan transaksi, pelayanan pelanggan, literasi digital, dan adaptasi terhadap tren. Hasil penelitian menyajikan gambaran holistik untuk meningkatkan kualitas layanan M-Banking nasabah PT. BSI.
Co-Authors Aini Rahma Amanda Balqis Annisa Zuhra