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All Journal Indonesian Journal of Society Engagement (IJSE) International Journal Multidisciplinary Science
Hestu Nugroho Warasto
Fakultas Ekonomi dan Bisnis, Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pendampingan Cara Membuat Iklan pada Usaha Keripik Singkong Ibu Imah Rosyidah Iskandar Zulkarnain; Hestu Nugroho Warasto; Ibnu Sina
Indonesian Journal of Society Engagement Vol. 3 No. 1: April 2022
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v3i1.75

Abstract

The development of the advertising world at this time is increasingly rapid and supported by the growth of print media and the number of television stations (electronic media) which continues to increase, making companies have to be selective in making advertisements to support their sales. Appropriate and efficient marketing and promotion strategies are needed to build a brand image so that the products offered are embedded in the minds of consumers. To see the relationship between advertising and the brand image of the Cassava Chips Production Center with purchasing decisions, the research will be conducted in Gunung Sindur, Bogor, a business owned by Mrs. Imah Rosyidah. The selection of the object of research on Mrs. Imah's Cassava Chips in Gunung Sindur was due to the growing interest in cassava chips in the Gunung Sindur area and its surroundings. The Cassava Chips Production Center, Ibu Imah, is a mini-business that sells various flavors of cassava chips. Consumers who will become customers of this production certainly need comfort. Consumer purchasing decisions to buy cassava chips that they want to consume, when they have a tendency to like both the endorser model and the functions and benefits of the cassava chips themselves. The cassava chips advertisement is one of the advertisements that is planned to be displayed in both print and electronic mass media. Usually, the product advertisement displays an influential figure (Influencer) which aims to attract consumers, especially teenagers. In this advertisement, how to show the unique taste of cassava chips found in all consumers.
THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, COUNTRY OF ORIGIN ON PURCHASING DECISIONS WITH PRODUCT QUALITY AS INTERVENING Janudin Janudin; Hestu Nugroho Warasto
International Journal Multidisciplinary Science Vol. 3 No. 2 (2024): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i2.1304

Abstract

This research aims to examine the influence of lifestyle, brand image, and Country of Origin on purchasing decisions for Samsung smartphone products, with product quality as an intervening variable. Data collection was carried out in South Tangerang during February 2024 using the Simple Random Sampling method with 125 respondents. Analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS software version 3.0. The research results show that lifestyle has a positive and significant influence on consumer preferences and purchasing decisions regarding Samsung smartphone products. Brand Image also has a positive and significant influence on the perception of Samsung product quality, where product quality acts as a mediator between Brand Image and purchasing decisions. However, the country of origin of the product does not have a significant influence on consumer preferences and purchasing decisions. This shows that factors such as Brand Image, Lifestyle and Product Quality are more dominant in shaping consumer purchasing decisions regarding Samsung products.
MEDIATING ROLE OF FINANCIAL PERFORMANCE IN OWNERSHIP STRUCTURE'S IMPACT ON FIRM VALUE OF LISTED COMPANIES IN THE LQ45 INDEX OF THE INDONESIA STOCK EXCHANGE Hestu Nugroho Warasto; Janudin Janudin
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1732

Abstract

This study aims to analyze the effect of ownership structure on firm value with financial performance as a mediating variable in companies listed in the LQ45 index of the Indonesia Stock Exchange during the 2020-2024 period. The independent variables consist of institutional ownership and managerial ownership, while the mediating variable is financial performance measured using Return on Assets (ROA). Firm value, as the dependent variable, is measured using Price to Book Value (PBV). Using multiple linear regression methods and the Sobel test, the study found that managerial ownership significantly influences firm value, whereas institutional ownership does not show a significant impact. Additionally, financial performance does not act as a mediator in the relationship between ownership structure and firm value. The findings of this study provide important implications for corporate governance in Indonesia, particularly in managing ownership structures to enhance financial performance and maximize firm value.
Co-Authors Ibnu Sina Iskandar Zulkarnain Janudin Janudin