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All Journal Indonesian Journal of Society Engagement (IJSE) Jurnal Mahasiswa Mengabdi (JIMAWAbdi)
Iskandar Zulkarnain
Fakultas Ekonomi dan Bisnis, Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pendampingan Cara Membuat Iklan pada Usaha Keripik Singkong Ibu Imah Rosyidah Iskandar Zulkarnain; Hestu Nugroho Warasto; Ibnu Sina
Indonesian Journal of Society Engagement Vol. 3 No. 1: April 2022
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v3i1.75

Abstract

The development of the advertising world at this time is increasingly rapid and supported by the growth of print media and the number of television stations (electronic media) which continues to increase, making companies have to be selective in making advertisements to support their sales. Appropriate and efficient marketing and promotion strategies are needed to build a brand image so that the products offered are embedded in the minds of consumers. To see the relationship between advertising and the brand image of the Cassava Chips Production Center with purchasing decisions, the research will be conducted in Gunung Sindur, Bogor, a business owned by Mrs. Imah Rosyidah. The selection of the object of research on Mrs. Imah's Cassava Chips in Gunung Sindur was due to the growing interest in cassava chips in the Gunung Sindur area and its surroundings. The Cassava Chips Production Center, Ibu Imah, is a mini-business that sells various flavors of cassava chips. Consumers who will become customers of this production certainly need comfort. Consumer purchasing decisions to buy cassava chips that they want to consume, when they have a tendency to like both the endorser model and the functions and benefits of the cassava chips themselves. The cassava chips advertisement is one of the advertisements that is planned to be displayed in both print and electronic mass media. Usually, the product advertisement displays an influential figure (Influencer) which aims to attract consumers, especially teenagers. In this advertisement, how to show the unique taste of cassava chips found in all consumers.
Pelatihan Dan Penyuluhan Untuk Mencetak Generasi Sumber Daya Manusia Yang Unggul Syarifah Ida Farida; Iskandar Zulkarnain; Oki Iqbal Khair; Amirudin Amirudin; Muhamad Nurhamdi
Jurnal Ilmiah Mahasiswa Mengabdi (JIMAWAbdi) Vol 1, No 2 (2021): Jurnal Ilmiah Mahasiswa Mengabdi (JIMAWAbdi)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.371 KB) | DOI: 10.32493/jmab.v1i2.12319

Abstract

Kegiatan pegabdian kepada masyarakat ini bertujuan untuk memberikan pelaitihan dan penyuluhan untuk mencetak generasi Sumber daya manusia yang unggul. metode yang digunakan dalam kegiatan ini berupa pelatihan dan dorongan motivasi yang disampaikan dalam bentuk ceramah dan audiensi yang dilakukan secara tatap muka. Adapun yang menjadi objek dalam kegiatan ini adalah para Santri Rumah Tahfizh Zaid bin Tsabit. serta  kegiatan ini dilaksanakan di Aula Rumah Tahfizh Zaid bi Tsabit yang beralamat di  Desa Kabasiran Kecamatan Parung Panjang Kabupaten Bogor. Hasil menunjukkan bahwa setelah pelaksanaan kegiatan ini para santri menunjukan  meningkatnya dorongan semangat untuk terus belajar di Rumah tahfizh zaid bin tsabit serta memahami betapa pentingnya memiliki sumber daya manusia yang  unggul yang mampu bersaing secara nasional maupun global, serta menjadi manusia yang bermanfaat bagi sesamanya, keluarganya, agama serta bangsa dan negara Kata Kunci: Pelatihan; Penyuluhan; SDM; Unggul
Co-Authors Amirudin Amirudin Hestu Nugroho Warasto Ibnu Sina Muhamad Nurhamdi Oki Iqbal Khair Syarifah Ida Farida