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Pengaruh Kesadaran Konsumen Halal Food Supply Chain Management terhadap Minat Beli Konsumen (Studi Kasus UMKM Makanan Sekitar Kampus II UINSU) Muhammad Rifki Damanik; Supardi Supardi; Siti Aisyah
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Halal supply chain management is an integration of business processes from an initial supplier who then provides products, services, and information that can add an added value to final consumers in accordance with the rules of Islamic teachings, namely the Al-Quran and Sunnah. The purpose of this study was to determine the effect of consumer awareness of halal food supply chain management on consumer buying interest. The method used is a qualitative method by distributing questionnaires to respondents. The sample used is UINSU students. The results of the study indicate that Halal Supply management has an effect on consumer buying interest.
Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc) Muhammad Rifki Damanik; Sri Ramadhani
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2553

Abstract

This study aims to analyze the impact of operational performance implementation and customer satisfaction on sales levels, with a case study on the D'One Acc Cellphone Counter. Operational performance includes internal process efficiency, quality control, and technology use, while customer satisfaction includes product quality, service, and customer experience. This study uses a quantitative method with a survey approach to collect data from customers and employees of the D'One Acc Cellphone Counter. The results of the analysis showed that there was a significant positive relationship between operational performance and customer satisfaction levels. In addition, customer satisfaction has a positive effect on sales levels. Good operational performance improves the quality of products and services, which in turn increases customer satisfaction and drives higher sales. These findings underscore the importance of integrating effective operational strategies and focusing on customer satisfaction to achieve increased sales. This research provides insight for the management of D'One Acc Hp Counters in formulating better strategies to improve operational performance and customer satisfaction, as well as maximize sales potential.