Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen
Nurita Maha
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
“Strategi Bertahan UMKM Dalam Menghadapi Masa Pandemi Covid-19” (studi kasus Bintang 2 Burger). Efni Yulia Santri Harahap; Nabila Ramadhani; Nurita Maha; Sella Fauziati Harlina; Muhammad Taufik Azhari
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pandemi COVID-19 saat ini sedang melanda dunia, termasuk Indonesia. Untuk memerangi infeksi ini secara efektif, yang memiliki mata rantai dalam rantai distribusi, masyarakat umum harus berdiam diri dirumah. Ini adalah akibat dari ketidak stabilan ekonomi, dan contoh yang paling menonjol adalah UMKM. Untuk terus memajukan bisnisnya di tengah ketidak pastian ini, UMKM membutuhkan strategi jangka panjang. Metodologi yang digunakan dalam penelitian ini adalah analisis kualitatif dengan bahasa eksploratif dengan teknik observasional partisipatif. Temuan penelitian ini merekomendasikan agar UKMK menerapkan strategi komprehensif yang meliputi melakukan transaksi e-commerce, melakukan kampanye pemasaran digital, meningkatkan kualitas produk dan layanannya, dan memaksimalkan hubungan pelanggannya. Hasil kajian tersebut harus dipahami dan diadopsi oleh mahasiswa UMKM, dan diharapkan mereka bertanggung jawab penuh dan mau menyesuaikan perilakunya dalam merespon perubahan lingkungan sehingga dapat terus berdiri.
Analisis Kemampuan Kerja Supply Chain Management pada KFC (Studi Kasus pada Aceh Fried Chicken di Deli Serdang) Ayu Wulandari; Nurita Maha; Siti Aisyah
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is important to know supply chain management related to raw material inventory, especially in the food industry in small UMKM. The goal is to understand supply chain management for the procurement of raw materials. In this qualitative research method, the population and sample in the study obtained are those who are mentioned as respondents. In this qualitative research method, the sample and population in the study were found to find which one was mentioned as the respondent. Then the data collection technique in qualitative research is by interviewing. The object of this research is the respondent from SCM Aceh Fried Chicken (AFC) in Deli Serdang. This supply chain management has an effect on a very adequate supply of raw materials and good quality with excellent supply chain management will obtain a supply of raw materials and can meet the needs and demands needed at Aceh Fried Chicken in Deli Serdang. The AFC needs to continue to improve the management or governance of the UMKM supply chain so that raw materials are always sufficient and available whenever needed
PENGARUH HARGA, BRAND AWARENESS, DAN KUALITAS PRODUK TERHADAP MINAT BELI TEH GAMBIR (STUDI KASUS KABUPATEN PAKPAK BHARAT) Nurita Maha; Nurbaiti; Muhammad Ikhsan
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i2.689

Abstract

This research aims to determine the influence of price, brand awareness and product quality on interest in buying Gambir tea (Pakpak Bharat Regency case study) either partially or simultaneously. The discussion in this research is related to marketing management. In this regard, the method used in this research is a quantitative method. The number of samples in this study was 97 people using the Chocran formula. The data collection techniques used are observation, documentation and questionnaires. The results of the partial research show that there is a negative and significant influence of price on interest in buying Gambir Tea with a calculated price t value of -8,530 > t table 1.666 with a significant value of 0.000 <0.05, so Ho1 is rejected and Ha1 is accepted. There is no influence of Brand Awareness on interest in buying Gambir Tea, with the calculated t value for the Brand Awareness variable 650 t table 1.666 with a significant value of 0.517 above 0.05, so Ho2 is accepted and Ha2 is rejected. There is a positive and significant influence of Product Quality on interest in buying Gambir Tea with a t value of 6.343 and an r table of 1.666, so Ho3 is rejected and Ha3 is accepted. So it can be concluded simultaneously that Price, Brand Awareness and Product Quality influence buying interest in Gambir Tea.
PENGARUH HARGA, BRAND AWARENESS, DAN KUALITAS PRODUK TERHADAP MINAT BELI TEH GAMBIR (STUDI KASUS KABUPATEN PAKPAK BHARAT) Nurita Maha; Nurbaiti; Muhammad Ikhsan
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i2.689

Abstract

This research aims to determine the influence of price, brand awareness and product quality on interest in buying Gambir tea (Pakpak Bharat Regency case study) either partially or simultaneously. The discussion in this research is related to marketing management. In this regard, the method used in this research is a quantitative method. The number of samples in this study was 97 people using the Chocran formula. The data collection techniques used are observation, documentation and questionnaires. The results of the partial research show that there is a negative and significant influence of price on interest in buying Gambir Tea with a calculated price t value of -8,530 > t table 1.666 with a significant value of 0.000 <0.05, so Ho1 is rejected and Ha1 is accepted. There is no influence of Brand Awareness on interest in buying Gambir Tea, with the calculated t value for the Brand Awareness variable 650 t table 1.666 with a significant value of 0.517 above 0.05, so Ho2 is accepted and Ha2 is rejected. There is a positive and significant influence of Product Quality on interest in buying Gambir Tea with a t value of 6.343 and an r table of 1.666, so Ho3 is rejected and Ha3 is accepted. So it can be concluded simultaneously that Price, Brand Awareness and Product Quality influence buying interest in Gambir Tea.
Co-Authors AYU WULANDARI Efni Yulia Santri Harahap Muhammad Ikhsan Muhammad Taufik Azhari Nabila Ramadhani Nurbaiti Sella Fauziati Harlina Siti Aisyah