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All Journal Jurnal Abdimas Bina Bangsa
Sendi Arifin
Universitas Bina Bangsa
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI PEMASARAN UMKM BERBASIS DIGITAL MARKETING DI DESA KALANGGUNUNG CIPEUCANG PANDEGLANG – BANTEN Ummy Kalsum; Alan Setiyadi; Sendi Arifin; Bunga Faradila Sari
Jurnal Abdimas Bina Bangsa Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (763.849 KB) | DOI: 10.46306/jabb.v3i1.132

Abstract

Market research is the main problem for MSMEs, ignorance of the scope and scope of the market causes MSMEs to not focus on targeting the market. Conventional marketing, lack of capital and low digital mastery result in low MSME income and cashflow. New breakthroughs are needed in the field of digital management and digital marketing, production operations with all online business dynamics that are handled by themselves. The problems raised in this Community Service are: (1) introducing market research tools to MSMEs to find out the size and extent of their scope; (2) product operational limitations. This activity uses a digital marketing model with the selling method through E-Commerce. Therefore, we help SMEs in Kalanggunung Village. Through social media management by planning account creation, product photos, product descriptions. Everything is done on social media. In addition, the creation of a media platform marketplace to increase sales from the MSME business
Co-Authors Alan Setiyadi Bunga Faradila Sari Ummy Kalsum