Jurnal Abdimas Bina Bangsa
Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa

STRATEGI PEMASARAN UMKM BERBASIS DIGITAL MARKETING DI DESA KALANGGUNUNG CIPEUCANG PANDEGLANG – BANTEN

Ummy Kalsum (PKM)
Alan Setiyadi (Universitas Bina Bangsa)
Sendi Arifin (Universitas Bina Bangsa)
Bunga Faradila Sari (Universitas Bina Bangsa)



Article Info

Publish Date
06 Jun 2022

Abstract

Market research is the main problem for MSMEs, ignorance of the scope and scope of the market causes MSMEs to not focus on targeting the market. Conventional marketing, lack of capital and low digital mastery result in low MSME income and cashflow. New breakthroughs are needed in the field of digital management and digital marketing, production operations with all online business dynamics that are handled by themselves. The problems raised in this Community Service are: (1) introducing market research tools to MSMEs to find out the size and extent of their scope; (2) product operational limitations. This activity uses a digital marketing model with the selling method through E-Commerce. Therefore, we help SMEs in Kalanggunung Village. Through social media management by planning account creation, product photos, product descriptions. Everything is done on social media. In addition, the creation of a media platform marketplace to increase sales from the MSME business

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...