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All Journal Jurnal Abdimas Bina Bangsa
Tania Putri Imelda
Universitas Muhammadiyah Bangka Belitung
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI PEMASARAN ATP (ANYAMAN TIKAR PURUN) MELALUI MEDIA SOSIAL DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DESA JELUTUNG II DUSUN SERDANG Hayuna Hayuna; Mutia Sari; Fildaniyah Fildaniyah; Anggi Saputra; Silawati Silawati; Tania Putri Imelda; Melisa Melisa; Mahrul Mahrul; Mohamad Pajri; Feri Ardiansah
Jurnal Abdimas Bina Bangsa Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.187 KB) | DOI: 10.46306/jabb.v3i1.194

Abstract

The purpose of this study is to describe marketing strategies that use social media to promote the products being marketed and the buying and selling interactions between sellers and consumers. In the current era, marketing using social media is considered very effective because it makes it easier for consumers and sellers to carry out product buying and selling transactions quickly without meeting face to face. Consumers on social media are more interactive, they can be invited to work together to promote the products they have purchased from sellers so as to expand the marketing network. Through social media, sellers can create innovation and collaboration with consumers in promoting products Based on the results of the research conducted, the marketing strategy of woven mat purun through social media including Facebook, WhatsApp, Instagram by providing interesting pictures and detailed information about the product that accompanies the caption such as product materials, colors, and prices are easy to understand
Co-Authors Anggi Saputra Feri Ardiansah Fildaniyah Fildaniyah Hayuna Hayuna Mahrul Mahrul Melisa Melisa Mohamad Pajri Mutia Sari Silawati Silawati