Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Social Service and Research Greenation International Journal of Economics and Accounting
Mohammad Rizan
Jakarta State University, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Employee Organizational Citizenship Behavior in The National Tire Industry: The Impact of Workplace Quality, Organizational Commitment, Career Development, and Entrepreneurial Orientation Mohamad Zein Saleh; Dedi Purwana; Mohammad Rizan
International Journal of Social Service and Research Vol. 2 No. 6 (2022): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v2i6.125

Abstract

Abstract This study intends to determine the direct and indirect effects of Quality of Work Life and Career Development on Organizational Citizenship Behavior via Organizational Commitment and Entrepreneurial Orientation. This research explains by evaluating hypotheses regarding the nature of the relationship and influence among factors. SEM (Structural Equation Modeling) analysis is utilized for statistical analysis. Results indicated that Quality of Work Life and Career Development positively influenced Organizational Citizenship Behavior; Quality of Work-Life positively influences Organizational Commitment; Organizational Commitment positively influences Organizational Citizenship Behavior; Career Development positively influences Entrepreneurial Orientation; Entrepreneurial Orientation positively influences Organizational Citizenship Behavior, and Quality of Work Life positively influences Organizational Commitment.
The Dynamics of SME Digital Marketing in the Digital Business Ecosystem Fadillah Fadillah; Fismayatni Cholifah; Azzahra Putri; Yulia Fitriani; Mohammad Rizan; Setyo Ferry Wibowo
Greenation International Journal of Economics and Accounting Vol. 3 No. 1 (2025): Greenation International Journal of Economics and Accounting (March - May 2025)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i1.384

Abstract

The rapid advancement of digital technology has transformed business practices globally, impacting not only large corporations but also Micro, Small, and Medium Enterprises (MSMEs). In the digital era, MSMEs are required to adopt innovative strategies, particularly in marketing, to remain competitive and sustainable. Digital marketing has emerged as a crucial tool for MSMEs to expand market reach, improve operational efficiency, and better engage with consumers through platforms such as social media, e-commerce, and digital analytics. In Indonesia, digital adoption among MSMEs is growing significantly. As of December 2023, approximately 41.2% of MSMEs have integrated into the digital ecosystem, with the government targeting 30 million MSMEs to be digitalized by 2024. Despite the promising growth and numerous benefits such as increased revenue and market access MSMEs still face major challenges including limited digital literacy, inadequate infrastructure, and financial constraints. This study aims to conduct a literature review on the dynamics of digital marketing among MSMEs within the digital business ecosystem. It seeks to explore the factors influencing the effectiveness of digital marketing strategies, the challenges faced in their implementation, and the adaptive measures adopted by MSMEs. The findings are expected to provide strategic insights for MSME development and inform policymakers in creating a supportive digital economic environment. Ultimately, this review aspires to contribute to the formulation of inclusive and sustainable digital marketing strategies for MSMEs in Indonesia.
Co-Authors Azzahra Putri Fadillah Fadillah Fismayatni Cholifah Mohamad Zein Saleh Purwana E.S., Dedi Setyo Ferry Wibowo Yulia Fitriani