Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis
Nurhasanah Nurhasanah
Program Studi Manajemen Universitas Trilogi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
LABEL HALAL, KESADARAN HALAL , RELIGIUSITAS DAN MINAT BELI PRODUK KOSMETIK HALAL Budi Suryowati; Nurhasanah Nurhasanah
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 9, No 01 (2020): KOMPLEKSITAS EDISI JUNI 2020
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1842.366 KB)

Abstract

This study aims to determine the effect of halal labels, halal awareness and religiosity on the interest in buying halal cosmetics. This study was conducted on Muslim women, aged 17-30 years, using halal cosmetics in DKI Jakarta. The number of samples taken in the study of 100 respondents with non probability purposive sampling techniques, data collected through questionnaires. The analytical method uses the Structural Equation Modeling (SEM) equation with SmartPLS 3.0 software. The results showed that the halal label did not significantly influence the buying interest of halal cosmetics while religious religiosity and halal awareness had a significant effect on the purchase intention of halal cosmetics.
Co-Authors Suryowati, Budi