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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Inovator : Jurnal Manajemen Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Journal Research of Social Science, Economics, and Management SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Business and Management Inaba Manager : Jurnal Ilmu manajemen
Suryowati, Budi
Prodi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Trilogi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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LABEL HALAL, KESADARAN HALAL , RELIGIUSITAS DAN MINAT BELI PRODUK KOSMETIK HALAL Budi Suryowati; Nurhasanah Nurhasanah
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 9, No 01 (2020): KOMPLEKSITAS EDISI JUNI 2020
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1842.366 KB)

Abstract

This study aims to determine the effect of halal labels, halal awareness and religiosity on the interest in buying halal cosmetics. This study was conducted on Muslim women, aged 17-30 years, using halal cosmetics in DKI Jakarta. The number of samples taken in the study of 100 respondents with non probability purposive sampling techniques, data collected through questionnaires. The analytical method uses the Structural Equation Modeling (SEM) equation with SmartPLS 3.0 software. The results showed that the halal label did not significantly influence the buying interest of halal cosmetics while religious religiosity and halal awareness had a significant effect on the purchase intention of halal cosmetics.
ANALISIS PERILAKU MASYARAKAT TERHADAP PEMBELIAN PRODUK RAMAH LINGKUNGAN MENGGUNAKAN STUCTURAL EQUATION MODELLING Budi Suryowati; Fanny Suzuda Pohan
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 8, No 01 (2019): JURNAL KOMPLEKSITAS
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1924.517 KB)

Abstract

Survei Global Nielsen 2014 tentang Tanggung Jawab Sosial Perusahaan mengumpulkan30.000 konsumen dari 60 negara menunjukan bahwa preferensi konsumen untuk pembelianberkelanjutan naik dari 45% pada tahun 2011 menjadi 55% pada tahun 2014. Hasil surveiWWF-Indonesia dan Nielsen tahun 2017 menunjukkan sebanyak 63% konsumen Indonesiabersedia mengkonsumsi produk ramah lingkungan. Hal ini menunjukkan peningkatankesadaran konsumen yang signifikan terhadap konsumsi produk ramah lingkungan danmengindikasikan kesiapan pasar domestik menyerap produk-produk yang diproduksi secaraberkelanjutan.Penelitian ini bertujuan untuk mengetahui tentang perilaku masyarakat terhadap pembelianproduk-produk ramah lingkungan meliputi sikap, kepedulian dan tanggung jawab masyarakatterhadap lingkungan, khususnya mahasiswa Universitas Trilogi Jakarta. Adapun metode yangakan digunakan dalam penelitian ini adalah Stuctural Equation Modelling.Hasil penelitian menunjukan bahwa secara umum Mahasiswa setuju dalam perilakupembelian hijau mereka (nilai rata-rata dari seluruh pernyataan ini sebesar 3,01). Mereka lebihmemilih produk yang ramah lingkungan dibandingkan produk yang tidak ramah lingkunganbila kualitas produk tersebut mirip. Ketika mereka ingin membeli sebuah produk, merekaselalu memeriksa label/komposisi untuk melihat apakah produk tersebut mengandung bahanbahanyang dapat merusak lingkungan. Mereka lebih memilih membeli produk ramahlingkungan meskipun harganya lebih mahal dibandingkan produk yang tidak ramahlingkungan.Hasil yang diperoleh dari analisis data dengan menggunakan partial least square hanyavariable Pengaruh Sosial dan Sikap Mengenai Lingkungan yang berpengaruh signifikanterhadap Perilaku Pembelian Hijau, sedangkan Kepedulian Citra Di`ri Dalam PerlindunganLingkungan, Kepedulian Lingkungan, dan Tanggung Jawab Lingkungan tidak berpengaruhsignifikan terhadap Perilaku Pembelian Hijau.Kata Kunci : Perilaku Pembelian Hijau, Stuctural Equation Modellin
FAKTOR PSIKOLOGIS DAN KEPERCAYAAN DALAM KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Irna Febryanty; Budi Suryowati
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 10, No 2 (2021): KOMPLEKSITAS EDISI DESEMBER 2021
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.514 KB) | DOI: 10.56486/kompleksitas.vol10no2.135

Abstract

This study aims to determine how the psychological influence of motivation, perception, and belief on purchasing decisions of Emina Cosmetics products in Jakarta. The study was conducted on women who buy and use Emina cosmetic products. The number of samples taken was 100 respondents using the purposive sampling technique. Data were collected through the distribution of questionnaires. The analytical method used is PLS-SEM (Partial Least Square-Structural Equation Modeling) using SmartPLS 3.0 software. The results showed that the psychological variables that had an effect on the purchasing decisions of Emina products were the motivation and belief variables and the perception variables had no effect on the purchasing decisions of Emina products in Jakarta
Factors Influencing Students Intention to Become a Technosociopreneur Budi Suryowati; Ati Harianti; Hermawan Seftiono
Journal Research of Social Science, Economics, and Management Vol. 2 No. 4 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (895.773 KB) | DOI: 10.59141/jrssem.v2i04.315

Abstract

Currently there is a new concept of entrepreneurship that combines technopreneurs and sociopreneurs known as teknosociopreneurship. The terms techno is about technology innovation and industry 4.0. Socio is a social impact on the surrounding community and collaboration. In this study, the characteristics of technosociopreneurs refer to the values of technosociopreneurs embraced by Trilogy University which consists of integrity, togetherness, independence, excellence, and innovation. This study aims to determine the influence of integrity, togetherness, independence, excellence, and innovation possessed by Trilogy University students on their intention to be a techno-sociopreneur. The population used consists of 2,289 students, spread over 12 study programs. From the population, 350 students were obtained by using cluster sampling method. The data analysis used was Partial Least Square - Structural Equation Modeling (PLS-SEM). The result of the study indicate that out of five basic values possessed by Trilogy University students that affect their intention in becoming a techno-sociopreneur are integrity, togetherness, and innovation.
Teknososiopreneur: Karakteristik dan Minat Mahasiswa Ati Harianti; Budi Suryowati; Hermawan Seftiono
SALAM: Jurnal Sosial dan Budaya Syar-i Vol 10, No 2 (2023)
Publisher : Faculty of Sharia and Law UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjsbs.v10i2.29828

Abstract

The purpose of this study was to find out the characteristics of students' technosociopreneurship in the form of Integrity, Togetherness, Independence, Excellence, and Innovation which refer to the values in the vision of Trilogy University and students' interest in becoming a technosociopreneur. Of the 2,289 students spread across 12 study programs, 439 students were used as samples using simple random sampling technique. Descriptive statistical methods and the t-test for the difference between the two averages are used in analyzing data regarding techno-sociopreneur characteristics and techno-sociopreneur interests. The results of the study show that students have Techno-Socio-Sociopreneur characteristics with an average score of 4.08 out of a maximum scale of five or it is said that students have Techno-Socio-Sociopreneur characteristics. There are differences in the characteristics of techno-sociopreneurs between students who are working and not working and there is no difference in interest in becoming a techno-sociopreneur between students who are working and not working, between men and women, and between FEB and non-FEB students.Keywords: Integrity; Independence; Superiority; Innovation; Techsociopreneur  AbstrakTujuan penelitian ini untuk mengetahui bagaimana karakteristik keteknososiopreneuran mahasiswa berupa  Integritas, Kebersamaan, Kemandirian, Keunggulan, dan Inovasi yang mengacu pada nilai-nilai pada visi Universitas Trilogi dan minat mahasiswa untuk menjadi seorang teknososiopreneur. Dari sebanyak 2.289 mahasiswa yang tersebar di 12 program studi, sebanyak 439 mahasiswa dijadikan sebagai sampel dengan teknik pengambilan simple random sampling. Metode Statistik deskriptif  dan Uji t untuk beda dua rata-rata digunakan dalam melakukan analisis terhadap data mengenai karakteristik keteknososiopreneuran dan minat berteknososiopreneur. Hasil penelitian menunjukan bahwa mahasiswa memiliki Karakteristik Keteknososiopreneuran dengan nilai rata-rata 4,08 dari  maksimal skala lima atau dikatakan mahasiswa memiliki karakteristik keteknososiopreneuran. Ada perbedaan karakteristik keteknososiopreneuran antara mahasiswa yang sudah bekerja dan belum bekerja dan tidak ada perbedaan minat untuk menjadi seorang teknososiopreneur antara mahasiswa yang sudah bekerja dan belum bekerja, antara pria dan wanita, dan antara mahasiswa FEB dan NonFEB.Keywords: Integritas; Kemandirian; Keunggulan; Inovasi; Teknososiopreneur 
PELATIHAN INOVASI PEMASARAN DIGITAL DAN LITERASI KEUANGAN DALAM MENINGKATKAN POTENSI UMKM BOJONG JENGKOL BOGOR Suryowati, Budi; Harianti, Ati; Syihab, Faizah; Puspita, Nelly Camelia; Haikal, Muhammad; Yolanda, Yolanda
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2, No 2 (2024): SWADIMAS EDISI JULI 2024
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol2no2.522

Abstract

Community service is a tangible effort to apply science and technology to directly benefit society. In the context of training Micro, Small, and Medium Enterprises (MSMEs) based on digital marketing with the theme "Advancing Bojong Jengkol MSMEs with Innovation," the main objective of this activity is to broaden insights on the use of social media in promotion and sales enhancement for the participants, as well as to provide education on financial literacy, especially for housewives. Through this training, it is hoped that the participants can utilize social media, especially WhatsApp (WA) and Instagram (IG), to develop their businesses in the future and increase understanding and awareness of the importance of financial literacy in family life. Involving a team of implementers consisting of lecturers and students, and through face-to-face lectures and workshops, this community service activity has successfully provided significant benefits to MSMEs in Bojong Jengkol Village, Ciampea, Bogor. The positive impact of social media on MSMEs, such as increased visibility, strengthening customer relationships, and facilitating online sales, supports the growth and sustainability of MSMEs. Thus, community service through digital marketing training makes a meaningful contribution to advancing MSMEs and improving the welfare of the community at large.Pengabdian kepada masyarakat merupakan upaya nyata dalam menerapkan ilmu pengetahuan dan teknologi untuk memberikan manfaat langsung kepada masyarakat. Dalam konteks pelatihan UMKM berdasarkan Pemasaran digital dengan tema "Memajukan UMKM Bojong Jengkol dengan Inovasi", tujuan utama kegiatan ini adalah untuk membuka wawasan tentang pemanfaatan media sosial dalam promosi dan peningkatan penjualan bagi para peserta, serta memberikan edukasi tentang literasi keuangan khususnya untuk ibu rumah tangga. Melalui pelatihan ini, diharapkan para peserta dapat memanfaatkan media sosial, terutama WhatsApp (wa) dan Instagram (IG), untuk mengembangkan usaha mereka di masa depan, serta meningkatkan pemahaman dan kesadaran akan pentingnya literasi keuangan dalam kehidupan keluarga. Dengan melibatkan tim pelaksana yang terdiri dari dosen dan mahasiswa, serta melalui sesi ceramah dan workshop tatap muka, kegiatan pengabdian ini berhasil memberikan manfaat yang signifikan bagi UMKM di Desa Bojong Jengkol, Ciampea, Bogor. Dampak positif dari penggunaan media sosial terhadap UMKM, seperti peningkatan visibilitas, memperkuat hubungan dengan pelanggan, dan memfasilitasi penjualan online, turut mendukung pertumbuhan dan keberlangsungan usaha UMKM. Dengan demikian, pengabdian kepada masyarakat melalui pelatihan Pemasaran digital ini memberikan kontribusi yang berarti dalam memajukan UMKM dan meningkatkan kesejahteraan masyarakat secara luas.
PENYULUHAN LITERASI KEUANGAN UNTUK MENCAPAI FINANCIAL FREEDOM BAGI GEN-Z Widhiastuti, Rosalia Nansih; Harianti, Ati; Suryowati, Budi; Suzuda, Fanny
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2, No 1 (2024): SWADIMAS EDISI JANUARI 2024
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol2no1.390

Abstract

Lack of financial literacy and supported by the ease of technology, as well as the YOLO (You Only Live Once) and FOMO (Fear of Missing Out) views that developed among Gen-Z, causing them to be less able to manage expenses. Therefore, it is necessary to improve financial literacy and strategies to achieve financial freedom for Gen-Z. The community service activity organized was in the form of a Webinar which was attended by Gen-Z employees aged 20-26 years. Webinar participants came from Trilogy University Employee class students and the general public. The results of the webinar showed an increased understanding of the importance of financial planning, the availability of sufficient emergency funds, and the strategies needed to prepare for the future through minimum savings and investments that must be made programmatically.Kurangnya literasi keuangan dan didukung oleh kemudahan teknologi, serta pandangan YOLO (You Only Live Once) dan FOMO (Fear of Missing Out) yang berkembang di kalangan Gen-Z, menyebabkan mereka kurang dapat mengatur pengeluaran. Sehingga perlu adanya peningkatan literasi keuangan serta strategi untuk mencapai kebebasan finansial bagi Gen-Z. Kegiatan pengabdian masyarakat yang diselenggarakan berbentuk Webinar yang diikuti oleh para karyawan Gen-Z yang berusia 20-26 tahun. Peserta webinar berasal dari mahasiswa kelas Karyawan Universitas Trilogi serta masyarakat umum. Hasil webinar menunjukkan adanya peningkatan pemahaman tentang pentingnya perencanaan keuangan, tersedianya dana darurat yang cukup, serta strategi yang dibutuhkan untuk mempersiapkan masa depan melalui tabungan minimal serta investasi yang harus dilakukan secara terprogram.
Study of Cultural Preservation and Protection of Cultural Values through Ethnocentricity of Domestic Products Suryowati, Budi
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17634

Abstract

Globalisasi influence human behavior in the sphere of life. Changes in people's behavior include lifestyle, one of which is the desire to use foreign products. This study wanted to determine how ethnocentric consumers were among Trilogi University students, who numbered 2,289. To assess consumer ethnocentrism use CETSCALE as a measure. With the Structural Equation Modeling (SEM) method, the results showed that their opinions on ethnocentricism in the form of protectionism, socio-economic conservatism, and ultra-nationalism affected the unwillingness to buy foreign products, and opinions about nationalism did not affect the unwillingness to buy foreign products.
Live Streaming Sales, Trust, Content Marketing Tiktok Application and Consumer Buying Interest Suryowati, Budi; Nur Mila Chofifah
Journal of Business and Management Inaba Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i2.371

Abstract

The number of TikTok users in Indonesia reached 157.6 million users as of July 2024. Important factors in the social media platform include live streaming sales, trust, and content marketing. This study aims to examine how live streaming sales, trust, and content marketing on TikTok affect consumer buying interest. The population in this study is TikTok application users in DKI Jakarta with a sample size of 100 people obtained using the Slovin formula. Sampling was done using purposive sampling techniques. Data analysis using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with SmartPLS software version 4. The results of the study show that live streaming of sales on the Tik Tok application has an effect on buying interest. Trust has no effect on buying interest on the Tik Tok Application. Marketing Content Affects Buying Interest on the Tik Tok Application
KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PENGARUH TERHADAP LOYALITAS MINUMAN KEKINIAN DI JAKARTA Lestari, Citra Ayu; Suryowati, Budi
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 12, No 2 (2023): KOMPLEKSITAS EDISI DESEMBER 2023
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol12no2.389

Abstract

One of the current drinks that is currently popular is the HAUS! This research aims to determine the influence of brand image, price, and distribution on customer loyalty directly and indirectly through customer satisfaction as an intervening variable for HAUS! in Jakarta. The number of samples in this research was 100 respondents using nonprobability purposive sampling techniques. Data was collected through distributing questionnaires. The analysis method used is (Structural Equation Modeling-Partial Equation Modeling) SEM-PLS using SmartPLS 3.0 software. The research results show that price and distribution influence customer satisfaction with HAUS!  Brand Image has no effect on Customer Satisfaction with HAUS! Price and distribution do not have a direct effect on loyalty. Brand image has a direct effect on loyalty. Satisfaction does not mediate brand image on customer loyalty. HAUS! Products and satisfaction mediate price and distribution on HAUS! Product customer loyalty. Customer satisfaction influences HAUS!.Salah satu minuman kekinian yang sedang hits di Jakarta adalah produk Haus!. Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Harga, dan Distribusi Terhadap Loyalitas Pelanggan baik secara langsung maupun tidak langsung melalui Kepuasan Pelanggan sebagai Variabel Intervening Produk Haus! di Jakarta. Jumlah sampel yang diambil dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik pengambilan nonprobability purposive sampling, dengan kriteria konsumen yang berdomisili di Jakarta dan pernah membeli minuman Haus! sebanyak minimal dua kali selama 3 bulan terakhir. Data dikumpulkan melalui penyebaran kuesioner. Metode analisis yang digunakan (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS dengan menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Harga dan Distribusi berpengaruh terhadap Kepuasan Pelanggan Produk Haus!  sedangkan Citra Merek tidak berpengaruh terhadap Kepuasan Pelanggan Produk Haus! Harga dan distribusi tidak berpengaruh secara langsung terhadap loyalitas sedang Citra merek berpengaruh secara langsung terhadap Loyalitas.   Kepuasan tidak memediasi citra merek terhadap loyalitas pelanggan Produk Haus! dan kepuasan memediasi harga dan distribusi terhadap loyalitas pelanggan Produk Haus!. Kepuasan pelanggan berpengaruh terhadap loyalitas Produk Haus!
Co-Authors Alifah, Dini Mutia Aryani, Putri Harianti, Ati Hayzavina, Aliesha Irna Febryanty Lestari, Citra Ayu Muhammad Haikal Nur Mila Chofifah Nurhasanah Nurhasanah Pohan, Fanny Suzuda Puspita, Nelly Camelia Seftiono, Hermawan Syihab, Faizah Widhiastuti, Rosalia Nansih Yolanda Yolanda, Yolanda