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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Profesional Widyagama National Conference on Economics and Business (WNCEB) e-Jurnal Apresiasi Ekonomi
Hironimus Hari Kurniawan
Institut Asia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PERCEIVED QUALITY TERHADAP BRAND LOYALTY MELALUI MEDIASI BRAND IMAGE DAN BRAND TRUST Hironimus Hari Kurniawan
Jurnal Bisnis dan Manajemen Vol 4, No 2 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 2 Tahun 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.304 KB) | DOI: 10.26905/jbm.v4i2.1703

Abstract

McDonald’s is one of the most popular fast food restaurant in Indonesia that faces a declining trend in the Top Brand Index continues. It happens while food and beverage industry is growing significantly, especially in Malang. The peak of this research is brand loyalty as the most strategic intangible asset in order to dominate market share while industry competition increase. The purpose of this research is to find the influence of perceived quality to brand image, brand trust and brand loyalty, the influence of brand image and brand trust to brand loyalty, then the mediation of brand image and brand trust in the relationship between perceived quality to brand loyalty. A sample of this research has taken online with purposive sampling method and it used 150 respondents. The collected data analyzed in PLS (Partial Least Square) technique with Smart PLS 3 software. The mediation variables, hypothesis tested with Sobel. The finding of this research indicates that perceived quality positive and significantly influence to brand image, brand trust and brand loyalty. Then brand image and brand trust positive and significant influence to brand loyalty. Brand image and brand trust found as mediating variables in the relationship perceived quality to brand loyalty. Brand image has the highest influence to McDonald’s brand loyalty, especially in Malang. DOI : https://doi.org/10.26905/jbm.v4i2.1703
ANALISIS DIMENSI SERVICE QUALITY, LOYALITAS, DAN KETERIKATAN PERUSAHAAN PENANAMAN MODAL ASING DI KAWASAN-KAWASAN INDUSTRI JAWA TIMUR. Hironimus Hari Kurniawan
Jurnal Manajemen dan Profesional Vol 2 No 1 (2021): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (983.786 KB) | DOI: 10.32815/jpro.v2i1.764

Abstract

This study examines Foreign Direct Investment (FDI/PMA) and Domestic Investment (DI/PMDN) which are relatively balanced (49.9% : 50.1%), and continue to be conducive during the Covid-19 Pandemic. In East Java Province, PMA continues to show a significant contribution to the national economy. This research is a descriptive study on the perspective of PMA tenant companies in the cities of Surabaya, Gresik, and Mojokerto, as a representation of the driver of the East Java Industry. The method used is a sequential explanatory research method, which is a quantitative descriptive study with a SERVQUAL (Service Quality) theoretical approach and dimensions of Loyalty and Engagement. The population is determined as many as 527 respondents, and then taken a sample of 228 respondents.The results of this study indicate that Customer Satisfaction has a high score of 88.02, Dissatisfaction is at a low level of 7.19, Customer Loyalty and Engagement are high at 77.59 and 88.36. These findings indicate that PMA customer satisfaction has been well appreciated by tenants, with several priority notes, especially to increase loyalty. The results of this study become an empirical indicator for management to understand important factors, especially for increasing satisfaction and loyalty, such as the focus on improving facilities and accelerating services. The main factors that contribute to loyalty are customer confidence in the management of the area which has shown good integrity and reputation among East Java industry players. The advantages of the logistics system, strategic location, and infrastructure advantages are at the top as recommendation factors.
ANALISIS CUSTOMER SATISFACTION-DISSATISFACTION, LOYALTY, DAN ENGAGEMENT INDEX TENANT PPTI KAWASAN INDUSTRI SIER, SURABAYA. Hironimus Hari Kurniawan
Widyagama National Conference on Economics and Business (WNCEB) Vol 2, No 1: WNCEB 2021
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.588 KB) | DOI: 10.31328/wnceb.v2i1.3166

Abstract

Abstrak Penelitian ini adalah studi deskriptif pada perspektif perusahaan-perusahaan tenant PPTI (Perjanjian Penggunaan Tanah Industri) sebagai pelanggan Kawasan Industri SIER di Surabaya, Jawa Timur. PT Surabaya Industrial Estate Rungkut (SIER) sebagai pengelola Kawasan Industri terbesar di Jawa Timur, menyadari bahwa loyalitas perusahaan-perusahaan pelanggan, adalah faktor yang sangat strategis. Penelitian ini bertujuan untuk menganalisis Customer Satisfaction Index (CSI), Customer Dissatisfaction Index (CDI), Customer Loyalty Index (CLI), Customer Engagement Index (CEI), di Kawasan Industri SIER Surabaya.Metode yang digunakan yaitu metode penelitian sequential explanatory research, yang merupakan penelitian deskriptif kuantitatif. Populasi yang ditentukan sebanyak 467 responden, dan kemudian diambil sampel sebanyak 120 responden, dari representatif perusahaan pelanggan SIER. Hasil penelitian ini menunjukkan bahwa CSI meraih nilai yang tinggi yaitu sebesar 78.1, CDI dalam level rendah yakni sebesar 4.8, CLI dan CEI tergolong sangat tinggi yakni sebesar 89.01. Apresiasi yang tinggi dalam dimensi SERVQUAL yang ditunjukkan pada CSI menunjukkan bahwa kepuasaan pelanggan tenant PPTI sudah tinggi, walaupun masih banyak hal yang perlu ditingkatan. Selain upaya sistematis yang harus dilakukan PT SIER dalam meningkatkan sarana prasarana, faktor psikologis pelanggan yang membutuhan kehadiran manajemen sebagai problem solving permasalahan bisnis pelanggan hendaknya menjadi prioritas di masa depan.Kata Kunci: Customer Satisfaction Index, Customer Dissatisfaction Index Customer Loyalty Index, Customer Engagement Index. Abstract This research is a descriptive study on the perspective of PPTI (Industrial Land Use Agreement) tenant companies as customers of the SIER Industrial Estate in Surabaya, East Java. PT Surabaya Industrial Estate Rungkut (SIER) as the manager of the largest Industrial Estate in East Java, realizes that the loyalty of customer companies is a very strategic factor. This study aims to analyze the Customer Satisfaction Index (CSI), Customer Dissatisfaction Index (CDI), Customer Loyalty Index (CLI), Customer Engagement Index (CEI), in the SIER Industrial Estate Surabaya.The method used is a sequential explanatory research method, which is a quantitative descriptive research. The population that is determined is 467 respondents, and then a sample of 120 respondents is taken from representatives of SIER customer companies. The results of this study indicate that the CSI is very high at 78.1, the CDI is at a low level of 4.8, the CLI and the CEI is classified as very high at 89.01. The high appreciation in the SERVQUAL dimension shown in CSI shows that PPTI tenant customer satisfaction is already high, although there are still many things that need to be improved. In addition to the systematic efforts that must be made by PT SIER in improving infrastructure, the psychological factors of customers who require the presence of management as problem solving for customer business problems should be a priority in the future.Keyword: Customer Satisfaction Index, Customer Dissatisfaction Index Customer Loyalty Index, Customer Engagement Index
THE ROLE OF ENVIRONMENTAL AWARENESS, INNOVATION, AND PRICE IN ENCOURAGING INTEREST IN BUYING ELECTRIC VEHICLES Kurniawan, Hironimus Hari; Sidi, Agus Purnomo
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.825

Abstract

This study aims to identify and analyze the influence of environmental awareness variables, innovative behavior, and price on electric vehicle (EV) buying interest in Indonesia. Using a quantitative approach, data was collected through an online survey involving 225 respondents from various major cities in Indonesia. The results of the analysis show that environmental awareness (X1) and price (X3) have a significant positive correlation with the buying interest of electric vehicles, with Spearman correlation values of 0.696 and 0.766, respectively. This indicates that the higher the environmental awareness and positive perception of the price of electric vehicles, the greater the interest of consumers to buy electric vehicles. In contrast, innovative behavior (X2) showed a weaker correlation with buying interest, with a correlation value of 0.375, indicating that technological innovation, while valued, is not a dominant factor in the purchase decision of electric vehicles. The coefficient of determination (R²) of 0.604 reveals that 60.4% of the variation in electric vehicle buying interest can be explained by these three variables, while the remaining 39.6% may be influenced by other factors such as product quality and infrastructure availability. These findings provide insights for electric vehicle manufacturers and policymakers to prioritize environmental and price awareness factors in their marketing strategies to drive wider adoption of electric vehicles in Indonesia. 
Co-Authors Agus Purnomo Sidi