Garuda - Garba Rujukan Digital

Pengaruh Brand Image Terhadap Keputusan Pembelian Mobil Merek Toyota Avanza pada PT Agung Toyota Sipin Jambi Abd Halim; Trie Hierdawati; Amrizal
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 3 No. 2 (2020): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35141/jmj.v4i2.272

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image Terhadap Keputusan Pembelian Mobil Merek Toyota Avanza Pada PT Agung Toyota Sipin Jambi dan untuk mengetahui seberapa besar pengaruh variable-variabel tersebut baik secara simultan maupun parsial. Dalam penelitian ini menggunakan metode analisis deskriptif kuantitatif. Data yang dipergunakan adalah data primer dan data skunder yang diperoleh langsung dari masyarakat kota Jambi yang menjadi konsumen mobil Toyota Avanza dari hasil menyebarkan daftar pernyataan dalam bentuk kuisioner yang berkenaan dengan Brand Image dan prilaku konsumen terhadap Keputusan Pembelian dengan masing-masing indikator yang mempengaruhi sikap konsumen dalam mengambil keputusan pembelian mobil merek Toyota Avanza serta data-data pendukung lainnya. Berdasarkan hasil penelitian, maka ditemukan besarnya pengaruh variabel Brand Image secara simultan terhadap peningkatan Keputusan Pembelian yaitu sebesar 63,3 % sementara sisanya yakni sebesar 36,7 % dipengaruhi oleh faktor lain diluar penelitian.

SELECTION OF MARKETING STRATEGIES THROUGH ONLINE MARKETING PLATFORMS FOR MSMES Gordius Ago; Bayu Bayu; Trie Hierdawati; Imam Prawiranegara Gani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Online marketing is one of the most common ways MSMEs to improve sales of their products or services in the current digital era. Choosing the appropriate marketing approach through online platforms can aid MSMEs in expanding their customer reach, enhancing their contact with consumers, and enhancing their client loyalty. However, MSMEs must also select the most effective marketing plan to promote sales of their products or services. SMEs frequently struggle to increase sales and expand their businesses, but this challenge may be addressed with the correct marketing approach. This research was undertaken with the objective of examining the selection of marketing strategies for micro, small, and medium-sized enterprises (MSMEs) that utilize online platforms in the marketing process to facilitate sales transactions. The research method employs a qualitative approach based on a literature review. The research results are presented in the form of a study about online platforms that are appropriate for MSMEs, as well as decisions that MSMEs can make when evaluating various marketing strategies, knowing the best way to attract consumer attention, and identifying the most effective online platform for MSMEs.

ANALISIS SEKTOR PARIWISATA SEBELUM DAN SESUDAH PANDEMI COVID 19 DILIHAT DARI JUMLAH TAMU HOTEL DI PROVINSI JAMBI Agus Santoso; Trie Hierdawati; Rian Dani
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3779

The purpose of the first research on the condition of the tourism sector before and after the COVID-19 pandemic seen from the number of foreign hotel guests in Jambi Province where before the pandemic in 2017 to 2018 the number of foreign hotel guests increased by 5.59% with the number of hotel guests. of 8939 people, while for the conditions during the pandemic in 2019-2020, it experienced a very sharp decline of -73.69% with the number of hotel guests of 6759 people or a decrease compared to the two years before the pandemic, which was 2180 people. The two conditions of the tourism sector before and after the covid 19 pandemic were seen from the number of hotel guests in Jambi Province before the 2017-2018 pandemic, namely an increase of 16.47% per year or an increase in 2018 the number of hotel guests in the archipelago of 423,262 people with a total before the pandemic, hotel guests were 786,662 people. Meanwhile, the condition of the tourism sector before and after the COVID- 19 pandemic, seen from the number of hotel guests in Jambi Province during the pandemic, actually experienced a shock, namely in 2020 up to -38.08%.

Peningkatan Keterampilan Pengelolaan Proyek Sistem Informasi Melalui Pelatihan Pembuatan Website Bagi Mahasiswa Universitas Muhammadiyah Jambi Zulfikri Akbar; Muhammad Ikhsan; Helmina Helmina; Rian Dani; Trie Hierdawati
Jurnal Suara Pengabdian 45 Vol. 2 No. 2 (2023): Juni: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v2i2.852

This community service aims to enhance the information systems project management skills of students through website development training. The methods employed include initial study, planning, implementation, and evaluation. The results of the community service demonstrate the successful improvement of students' information systems project management skills through the training and website development activities. Evaluation using questionnaires reveals that all students rated the training as "good". Moreover, the community service proved to be effective in achieving the goal of enhancing students' skills. Recommendations include the continuation of sustained training, further exploration of theoretical concepts, collaboration with industry partners, and ongoing evaluation. The theoretical implications highlight the applicability of information systems project management concepts in website development.

ANALISIS SEKTOR PARIWISATA SEBELUM DAN SESUDAH PANDEMI COVID 19 DILIHAT DARI JUMLAH TAMU HOTEL DI PROVINSI JAMBI Agus Santoso; Trie Hierdawati; Rian Dani
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3779

The purpose of the first research on the condition of the tourism sector before and after the COVID-19 pandemic seen from the number of foreign hotel guests in Jambi Province where before the pandemic in 2017 to 2018 the number of foreign hotel guests increased by 5.59% with the number of hotel guests. of 8939 people, while for the conditions during the pandemic in 2019-2020, it experienced a very sharp decline of -73.69% with the number of hotel guests of 6759 people or a decrease compared to the two years before the pandemic, which was 2180 people. The two conditions of the tourism sector before and after the covid 19 pandemic were seen from the number of hotel guests in Jambi Province before the 2017-2018 pandemic, namely an increase of 16.47% per year or an increase in 2018 the number of hotel guests in the archipelago of 423,262 people with a total before the pandemic, hotel guests were 786,662 people. Meanwhile, the condition of the tourism sector before and after the COVID- 19 pandemic, seen from the number of hotel guests in Jambi Province during the pandemic, actually experienced a shock, namely in 2020 up to -38.08%.

Workshop Pengenalan Web dan CSS Dasar Pada Mahasiswa Universitas Muhammadiyah Jambi Shandy Amandha; Rian Dani; Trie Hierdawati; Armandito; Bima Rahmat
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2842

This workshop is specifically aimed at beginners in web development who want to learn more about HTML and CSS. Participants (students) will be guided through basic HTML material, including content structure, and an introduction to CSS, covering layout principles and responsive design implementation skills. Students will be able to create visually appealing web pages, responsive to various screen sizes. They not only understand the basic theory of HTML and CSS, but can also produce web pages that adapt smoothly on a variety of devices, meeting the demands of modern web design. Through workshops or community service activities, it is targeted to provide benefits to students at Muhammadiyah University, Jambi. Providing learning insights and knowledge in using and utilizing the Internet by providing materials and discussions. Training workshop activities contain knowledge or learning material, providing applications and examples, and questions and answers.

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