Garuda - Garba Rujukan Digital

SELECTION OF MARKETING STRATEGIES THROUGH ONLINE MARKETING PLATFORMS FOR MSMES Gordius Ago; Bayu Bayu; Trie Hierdawati; Imam Prawiranegara Gani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Online marketing is one of the most common ways MSMEs to improve sales of their products or services in the current digital era. Choosing the appropriate marketing approach through online platforms can aid MSMEs in expanding their customer reach, enhancing their contact with consumers, and enhancing their client loyalty. However, MSMEs must also select the most effective marketing plan to promote sales of their products or services. SMEs frequently struggle to increase sales and expand their businesses, but this challenge may be addressed with the correct marketing approach. This research was undertaken with the objective of examining the selection of marketing strategies for micro, small, and medium-sized enterprises (MSMEs) that utilize online platforms in the marketing process to facilitate sales transactions. The research method employs a qualitative approach based on a literature review. The research results are presented in the form of a study about online platforms that are appropriate for MSMEs, as well as decisions that MSMEs can make when evaluating various marketing strategies, knowing the best way to attract consumer attention, and identifying the most effective online platform for MSMEs.

ANALISIS SEKTOR PARIWISATA SEBELUM DAN SESUDAH PANDEMI COVID 19 DILIHAT DARI JUMLAH TAMU HOTEL DI PROVINSI JAMBI Agus Santoso; Trie Hierdawati; Rian Dani
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3779

The purpose of the first research on the condition of the tourism sector before and after the COVID-19 pandemic seen from the number of foreign hotel guests in Jambi Province where before the pandemic in 2017 to 2018 the number of foreign hotel guests increased by 5.59% with the number of hotel guests. of 8939 people, while for the conditions during the pandemic in 2019-2020, it experienced a very sharp decline of -73.69% with the number of hotel guests of 6759 people or a decrease compared to the two years before the pandemic, which was 2180 people. The two conditions of the tourism sector before and after the covid 19 pandemic were seen from the number of hotel guests in Jambi Province before the 2017-2018 pandemic, namely an increase of 16.47% per year or an increase in 2018 the number of hotel guests in the archipelago of 423,262 people with a total before the pandemic, hotel guests were 786,662 people. Meanwhile, the condition of the tourism sector before and after the COVID- 19 pandemic, seen from the number of hotel guests in Jambi Province during the pandemic, actually experienced a shock, namely in 2020 up to -38.08%.

Peningkatan Keterampilan Pengelolaan Proyek Sistem Informasi Melalui Pelatihan Pembuatan Website Bagi Mahasiswa Universitas Muhammadiyah Jambi Zulfikri Akbar; Muhammad Ikhsan; Helmina Helmina; Rian Dani; Trie Hierdawati
Jurnal Suara Pengabdian 45 Vol. 2 No. 2 (2023): Juni: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v2i2.852

This community service aims to enhance the information systems project management skills of students through website development training. The methods employed include initial study, planning, implementation, and evaluation. The results of the community service demonstrate the successful improvement of students' information systems project management skills through the training and website development activities. Evaluation using questionnaires reveals that all students rated the training as "good". Moreover, the community service proved to be effective in achieving the goal of enhancing students' skills. Recommendations include the continuation of sustained training, further exploration of theoretical concepts, collaboration with industry partners, and ongoing evaluation. The theoretical implications highlight the applicability of information systems project management concepts in website development.

ANALISIS SEKTOR PARIWISATA SEBELUM DAN SESUDAH PANDEMI COVID 19 DILIHAT DARI JUMLAH TAMU HOTEL DI PROVINSI JAMBI Agus Santoso; Trie Hierdawati; Rian Dani
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3779

The purpose of the first research on the condition of the tourism sector before and after the COVID-19 pandemic seen from the number of foreign hotel guests in Jambi Province where before the pandemic in 2017 to 2018 the number of foreign hotel guests increased by 5.59% with the number of hotel guests. of 8939 people, while for the conditions during the pandemic in 2019-2020, it experienced a very sharp decline of -73.69% with the number of hotel guests of 6759 people or a decrease compared to the two years before the pandemic, which was 2180 people. The two conditions of the tourism sector before and after the covid 19 pandemic were seen from the number of hotel guests in Jambi Province before the 2017-2018 pandemic, namely an increase of 16.47% per year or an increase in 2018 the number of hotel guests in the archipelago of 423,262 people with a total before the pandemic, hotel guests were 786,662 people. Meanwhile, the condition of the tourism sector before and after the COVID- 19 pandemic, seen from the number of hotel guests in Jambi Province during the pandemic, actually experienced a shock, namely in 2020 up to -38.08%.

Workshop Pengenalan Web dan CSS Dasar Pada Mahasiswa Universitas Muhammadiyah Jambi Shandy Amandha; Rian Dani; Trie Hierdawati; Armandito; Bima Rahmat
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2842

This workshop is specifically aimed at beginners in web development who want to learn more about HTML and CSS. Participants (students) will be guided through basic HTML material, including content structure, and an introduction to CSS, covering layout principles and responsive design implementation skills. Students will be able to create visually appealing web pages, responsive to various screen sizes. They not only understand the basic theory of HTML and CSS, but can also produce web pages that adapt smoothly on a variety of devices, meeting the demands of modern web design. Through workshops or community service activities, it is targeted to provide benefits to students at Muhammadiyah University, Jambi. Providing learning insights and knowledge in using and utilizing the Internet by providing materials and discussions. Training workshop activities contain knowledge or learning material, providing applications and examples, and questions and answers.

PEMANFAATAN AI DALAM PENULISAN ARTIKEL ILMIAH PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH JAMBI Iqra Wiarta; Faradilla Herlin; M Sabyan; Endah Trikurniasih; Ermaini Ermaini; Mustika Mustika; Ade Irma Suryani; Trie Hierdawati
Jurnal Abdimas UM Jambi Vol. 2 No. 2 (2025): Jurnal Abdimas UM Jambi
Publisher : LPPM Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jaum.v2i2.609

Kehadiran perguruan tinggi akan memberikan dampak pada masyarakat melalui Tridharma. Penelitian merupakan salah satu indicator dalam Tridharma yang dilakukan oleh dosen dan mahasiswa. Tujuan dari pengabidan masyarakat yaitu membimbing mahasiswa semester akhir agar dapat membuat karya ilmiah dalam bentuk artikel yang dapat dipublikasi pada jurnal nasional yang terakreditasi. Kegiatan ini diikuti oleh 35 orang mahasiswa semester akhir Fakultas Ekonomi dan Bisnis yang berasal dari program studi Manajemen dan Ekonomi Pembangunan. Worshop dilakukan secara online selama 2 hari dengan 8 orang pemateri yang merupakan Dosen dari program studi manajemen dan Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Jambi. Hasil akhir dari kegiatan ini berupa artikel ilmiah yang disusun sesuai dengan templet jurnal yang dituju oleh masing – masing peserta.

SOSIALISASI PENYULUHAN PEMBUATAN MINYAK LINEMEN DI DESA BUNSUR SEBAGAI PEMANFAATAN TANAMAN TOGA Yuli Hermawan Padli; Trie Hierdawati
Jurnal Abdimas UM Jambi Vol. 3 No. 1 (2026): Jurnal Abdimas UM Jambi
Publisher : LPPM Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jaum.v3i1.697

Tanaman obat keluarga (TOGA) merupakan jenis vegetasi yang secara mandiri dibudidayakan oleh rumah tangga untuk dimanfaatkan sebagai sarana pengobatan tradisional berbasis bahan alam. Keberadaan tanaman ini memiliki nilai strategis karena sifatnya yang relatif aman, ekonomis, serta mudah diakses oleh masyarakat, khususnya di wilayah desa bunsur. Meskipun sebagian besar keluarga di desa tersebut telah mengusahakan berbagai jenis TOGA di lingkungan tempat tinggalnya, tingkat pemanfaatan serta pengolahannya masih belum mencapai potensi optimal yang harusnya dapat di wujudkan. Aktivitas sosialisasi, penyuluhan, serta optimalisasi pemanfaatan tanaman obat keluarga (TOGA) di susun secara sistematis sebagai instrumen edukatif bagi masyarakat dalam meningkatkan kapasitas pengetahuan dan keterampilan terkait pengelolaan serta pemanfaatan TOGA. Warga desa bunsur memperoleh pembinaan komperhensif yang mencakup tahap pengenalan, pengolahan, hingga penerapan TOGA dalam konteks kehidupan sehari-hari. Implementasi program tersebut direalisasikan pada tanggal 3 September 2025. Tujuan dilaksanakan program kegiatan ini adalah memberikan pelatihan pembuatan minyak linemen yang digunakan sebagai minyak gosok. Selanjutnya dilakukannya sosialisasi dari pelatihan dapat meningkatkan pengetahuan dan keterampilan dalam pemanfaatan TOGA, sehingga dapat dijadikan obat sendiri maupun dijual dalam bentuk lain sebagai sember ekonomi keluarga. Kata kunci: TOGA, obat, herbal

The Evolution of RegTech Adoption in Banking Supervision and Financial Regulatory Compliance Trie Hierdawati; Ade Wahyuni Azhar; Elinda Novita Dewi; Nurfitri Ramadana; Nabiya Desa Puti Andini
Capitalis: Journal of Economic Stability, Banking, and Investment Vol. 1 No. 2 (2026): : June: Capitalis: Journal of Economic Stability, Banking, and Investment
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/sjvgxz84

This study examines the structural determinants and empirical trajectories of regulatory technology adoption within systemic banking frameworks across seventy five premier global banking institutions over a ten year observational window. Utilizing an advanced panel data econometric model with a fixed effects structural equation framework, the investigation maps the critical causal linkages between technological capital allocation and financial regulatory compliance efficiency. The empirical findings demonstrate that targeted infrastructure investments significantly reduce transaction processing latency and minimize post audit statutory penalty frequencies by replacing subjective human oversight with automated validation mechanisms. Furthermore, the analysis highlights that the ultimate operational efficacy of these algorithmic governance platforms depends heavily on structural organizational restructuring and the technical capacity of national supervisory authorities across cross border jurisdictions. The model robustness is rigorously validated through panel diagnostic specifications, confirming that clear institutional frameworks and automated mutual data ecosystems drastically lower macroprudential systemic vulnerabilities. Consequently, this research provides a comprehensive taxonomy of regulatory adaptation, establishing a reliable empirical baseline for central bankers, corporate executives, and policymakers seeking to optimize compliance architectures while safeguarding international financial stability.

The Impact of Local Budget Efficiency on Sustainable Economic Growth: Panel Data Evidence from Jambi Province, Indonesia Irmanelly Irmanelly; Asrini Asrini; Musnaini Musnaini; Deka Veronica; Rian Dani; Trie Hierdawati; Ria Annisa Putri; Viola Novaryca
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 21 No 2 (2026): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v21i2.2026.pp446-458

Budget efficiency is an important issue in local government financial management, particularly in regions where fiscal resources arelimited and development needs continue to increase. This study analyzes the relationship between local budget efficiency and regional economic growth in Jambi Province, Indonesia. The analysis covers 12 local governments, comprising the provincial government, nine regencies, and two cities, over the 2018–2024 period. Using 84 observations, this study employs panel data regression with a fixed-effects model. The analysis includes the Efficient Spending Ratio (ESR), Capital Expenditure Ratio (CER), and Fiscal Independence Ratio (FIR), while population and the regional minimum wage are included as control variables. The estimation results show that ESR has a positive and significant relationship with regional economic growth. CER and FIR also show positive and significant relationships, with coefficients of 0.087 (p = 0.007) and 0.029 (p = 0.042), respectively. In contrast, population has a negative and significant relationship with economic growth, while the regional minimum wage has a positive and significant relationship. The fixed-effects model produces an R-squared value of 0.721 and an adjusted R-squared value of 0.681. These results indicate that the quality of local expenditure management and the capacity of local governments to manage their fiscal resources are relevant to regional economic performance. The findings suggest that local governments need to pay greater attention to spending efficiency, productive capital expenditure, and fiscal capacity when formulating regional development policies.

Analisis Pengaruh Inflasi dan Upah Minimum Terhadap jumlah Penduduk Miskin di Provinsi Jambi Fefriza Muharamah; Trie Hierdawati; ABD Halim
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 04 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i04.3910

Kemiskinan merupakan salah satu permasalahan pembangunan yang masih dihadapi Provinsi Jambi dan dipengaruhi oleh berbagai kondisi ekonomi, termasuk perubahan inflasi dan upah minimum. Penelitian ini bertujuan untuk menganalisis pengaruh inflasi dan upah minimum terhadap jumlah penduduk miskin di Provinsi Jambi selama periode 2016–2025, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder tahunan yang bersumber dari Badan Pusat Statistik (BPS) Provinsi Jambi. Sampel penelitian terdiri atas 10 observasi tahunan selama periode 2016–2025 yang ditentukan berdasarkan ketersediaan data penelitian. Analisis data dilakukan menggunakan regresi linear berganda dengan pengujian asumsi klasik, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa inflasi memiliki pengaruh positif terhadap jumlah penduduk miskin, tetapi tidak signifikan pada taraf 5%, sedangkan upah minimum memiliki pengaruh negatif tetapi juga tidak signifikan pada taraf 5%. Secara simultan, inflasi dan upah minimum tidak berpengaruh signifikan terhadap jumlah penduduk miskin. Kebaruan penelitian terletak pada pengujian kedua variabel tersebut terhadap jumlah penduduk miskin di Provinsi Jambi menggunakan data periode 2016–2025. Hasil penelitian mengimplikasikan bahwa kebijakan pengentasan kemiskinan perlu dilakukan secara multidimensional dengan mempertimbangkan faktor ekonomi dan sosial lainnya.

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