Garuda - Garba Rujukan Digital

SELECTION OF MARKETING STRATEGIES THROUGH ONLINE MARKETING PLATFORMS FOR MSMES Gordius Ago; Bayu Bayu; Trie Hierdawati; Imam Prawiranegara Gani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Online marketing is one of the most common ways MSMEs to improve sales of their products or services in the current digital era. Choosing the appropriate marketing approach through online platforms can aid MSMEs in expanding their customer reach, enhancing their contact with consumers, and enhancing their client loyalty. However, MSMEs must also select the most effective marketing plan to promote sales of their products or services. SMEs frequently struggle to increase sales and expand their businesses, but this challenge may be addressed with the correct marketing approach. This research was undertaken with the objective of examining the selection of marketing strategies for micro, small, and medium-sized enterprises (MSMEs) that utilize online platforms in the marketing process to facilitate sales transactions. The research method employs a qualitative approach based on a literature review. The research results are presented in the form of a study about online platforms that are appropriate for MSMEs, as well as decisions that MSMEs can make when evaluating various marketing strategies, knowing the best way to attract consumer attention, and identifying the most effective online platform for MSMEs.

ANALISIS SEKTOR PARIWISATA SEBELUM DAN SESUDAH PANDEMI COVID 19 DILIHAT DARI JUMLAH TAMU HOTEL DI PROVINSI JAMBI Agus Santoso; Trie Hierdawati; Rian Dani
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3779

The purpose of the first research on the condition of the tourism sector before and after the COVID-19 pandemic seen from the number of foreign hotel guests in Jambi Province where before the pandemic in 2017 to 2018 the number of foreign hotel guests increased by 5.59% with the number of hotel guests. of 8939 people, while for the conditions during the pandemic in 2019-2020, it experienced a very sharp decline of -73.69% with the number of hotel guests of 6759 people or a decrease compared to the two years before the pandemic, which was 2180 people. The two conditions of the tourism sector before and after the covid 19 pandemic were seen from the number of hotel guests in Jambi Province before the 2017-2018 pandemic, namely an increase of 16.47% per year or an increase in 2018 the number of hotel guests in the archipelago of 423,262 people with a total before the pandemic, hotel guests were 786,662 people. Meanwhile, the condition of the tourism sector before and after the COVID- 19 pandemic, seen from the number of hotel guests in Jambi Province during the pandemic, actually experienced a shock, namely in 2020 up to -38.08%.

Peningkatan Keterampilan Pengelolaan Proyek Sistem Informasi Melalui Pelatihan Pembuatan Website Bagi Mahasiswa Universitas Muhammadiyah Jambi Zulfikri Akbar; Muhammad Ikhsan; Helmina Helmina; Rian Dani; Trie Hierdawati
Jurnal Suara Pengabdian 45 Vol. 2 No. 2 (2023): Juni: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v2i2.852

This community service aims to enhance the information systems project management skills of students through website development training. The methods employed include initial study, planning, implementation, and evaluation. The results of the community service demonstrate the successful improvement of students' information systems project management skills through the training and website development activities. Evaluation using questionnaires reveals that all students rated the training as "good". Moreover, the community service proved to be effective in achieving the goal of enhancing students' skills. Recommendations include the continuation of sustained training, further exploration of theoretical concepts, collaboration with industry partners, and ongoing evaluation. The theoretical implications highlight the applicability of information systems project management concepts in website development.

ANALISIS SEKTOR PARIWISATA SEBELUM DAN SESUDAH PANDEMI COVID 19 DILIHAT DARI JUMLAH TAMU HOTEL DI PROVINSI JAMBI Agus Santoso; Trie Hierdawati; Rian Dani
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3779

The purpose of the first research on the condition of the tourism sector before and after the COVID-19 pandemic seen from the number of foreign hotel guests in Jambi Province where before the pandemic in 2017 to 2018 the number of foreign hotel guests increased by 5.59% with the number of hotel guests. of 8939 people, while for the conditions during the pandemic in 2019-2020, it experienced a very sharp decline of -73.69% with the number of hotel guests of 6759 people or a decrease compared to the two years before the pandemic, which was 2180 people. The two conditions of the tourism sector before and after the covid 19 pandemic were seen from the number of hotel guests in Jambi Province before the 2017-2018 pandemic, namely an increase of 16.47% per year or an increase in 2018 the number of hotel guests in the archipelago of 423,262 people with a total before the pandemic, hotel guests were 786,662 people. Meanwhile, the condition of the tourism sector before and after the COVID- 19 pandemic, seen from the number of hotel guests in Jambi Province during the pandemic, actually experienced a shock, namely in 2020 up to -38.08%.

Workshop Pengenalan Web dan CSS Dasar Pada Mahasiswa Universitas Muhammadiyah Jambi Shandy Amandha; Rian Dani; Trie Hierdawati; Armandito; Bima Rahmat
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2842

This workshop is specifically aimed at beginners in web development who want to learn more about HTML and CSS. Participants (students) will be guided through basic HTML material, including content structure, and an introduction to CSS, covering layout principles and responsive design implementation skills. Students will be able to create visually appealing web pages, responsive to various screen sizes. They not only understand the basic theory of HTML and CSS, but can also produce web pages that adapt smoothly on a variety of devices, meeting the demands of modern web design. Through workshops or community service activities, it is targeted to provide benefits to students at Muhammadiyah University, Jambi. Providing learning insights and knowledge in using and utilizing the Internet by providing materials and discussions. Training workshop activities contain knowledge or learning material, providing applications and examples, and questions and answers.

Workshop Pengenalan Web dan CSS Dasar Pada Mahasiswa Universitas Muhammadiyah Jambi Shandy Amandha; Rian Dani; Trie Hierdawati; Armandito; Bima Rahmat
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2842

This workshop is specifically aimed at beginners in web development who want to learn more about HTML and CSS. Participants (students) will be guided through basic HTML material, including content structure, and an introduction to CSS, covering layout principles and responsive design implementation skills. Students will be able to create visually appealing web pages, responsive to various screen sizes. They not only understand the basic theory of HTML and CSS, but can also produce web pages that adapt smoothly on a variety of devices, meeting the demands of modern web design. Through workshops or community service activities, it is targeted to provide benefits to students at Muhammadiyah University, Jambi. Providing learning insights and knowledge in using and utilizing the Internet by providing materials and discussions. Training workshop activities contain knowledge or learning material, providing applications and examples, and questions and answers.

The Effect of Educational Attainment and Gender Inequality on Unemployment Rates and Economic Resilience Pramandyah Fitah Kusuma; Trie Hierdawati; Abdal Ahmed
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 3 (2024): Global Economics - International Journal of Economic, Social and Development Sc
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i3.398

This study examines the relationship between educational attainment, gender inequality in education, and their impact on unemployment rates and economic resilience across various regions. Gender inequality in education has long-term consequences on labor market outcomes and economic stability. In regions with higher gender inequality, the underutilization of female talent results in higher unemployment rates and weaker economic resilience. In contrast, regions with higher gender equality in education show improved labor market performance and a more resilient economy. The study utilizes cross-regional regression analysis, incorporating data on education levels, gender inequality indices, unemployment rates, and economic resilience metrics. The findings suggest that gender inequality in education plays a more significant role in shaping unemployment rates and economic resilience than traditional macroeconomic variables such as GDP and inflation. Furthermore, the results highlight the importance of improving access to education for underrepresented genders, particularly women, to foster more inclusive and sustainable economic growth. The study emphasizes the need for policies that promote gender equality in education as a means to enhance labor market outcomes and strengthen economic resilience. Limitations of the study include potential data constraints and regional variations in cultural, economic, and policy contexts, which may affect the generalizability of the findings. Future research could expand this study by exploring different regions and countries to gain a deeper understanding of the long-term effects of reducing gender inequality in education on economic outcomes.

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