Garuda - Garba Rujukan Digital

THE EFFECT OF PRODUCT BRANDING AND ONLINE PROMOTIONAL VIDEOS ON CONSUMER PURCHASING DECISIONS IN MSMES Gordius Ago; Rabiyatul Jasiyah; Suriadi Suriadi; Ivonne Ayesha; Henny Herawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The impact of product branding and online promotional video on consumer purchase decisions in micro, small, and medium-sized enterprises (MSMEs) is an integral component of the company's marketing strategy for supporting operations and increasing sales. According to studies, MSMEs who use effective product branding and digital advertising have better sales levels than those that do not. Consequently, the goal of this study is to investigate the impact of product branding and online promotional video on SME consumers' purchase decisions. The research strategy is quantitative and employs a questionnaire with a random sample of 10 MSME respondents. The results indicated that the variables of product branding (X1) and online promotional video (X2) had a substantial impact on the purchasing decisions of MSMEs with a reliability coefficient more than or equal to 0.70, therefore it is considered reliable.

SELECTION OF MARKETING STRATEGIES THROUGH ONLINE MARKETING PLATFORMS FOR MSMES Gordius Ago; Bayu Bayu; Trie Hierdawati; Imam Prawiranegara Gani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Online marketing is one of the most common ways MSMEs to improve sales of their products or services in the current digital era. Choosing the appropriate marketing approach through online platforms can aid MSMEs in expanding their customer reach, enhancing their contact with consumers, and enhancing their client loyalty. However, MSMEs must also select the most effective marketing plan to promote sales of their products or services. SMEs frequently struggle to increase sales and expand their businesses, but this challenge may be addressed with the correct marketing approach. This research was undertaken with the objective of examining the selection of marketing strategies for micro, small, and medium-sized enterprises (MSMEs) that utilize online platforms in the marketing process to facilitate sales transactions. The research method employs a qualitative approach based on a literature review. The research results are presented in the form of a study about online platforms that are appropriate for MSMEs, as well as decisions that MSMEs can make when evaluating various marketing strategies, knowing the best way to attract consumer attention, and identifying the most effective online platform for MSMEs.

Peran Kepemimpinan Sumber Daya Manusia Islam di Perguruan Tinggi Dalam Meningkatkan Produktivitas Pelayanan Akademik Sudarmo; Gordius Ago
Al-Ulum Vol. 22 No. 2 (2022): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/au.v22i2.2970

The study in this research is to find out more about the role of Islamic Human Resources in high-level leadership to increase the productivity of academic services. The research method used is qualitative with the literature method. The literature taken comes from journals, books and other literature that is closely related to Human Resources in improving higher education. The results of the study show that Human Resources in the field of education are functional competencies possessed by educational staff in carrying out their duties which are required to actualize their abilities, both intellectual and physical abilities, in an integrated manner.

Development of Micro, Small, and Medium Enterprises (MSMEs) as an Effort for Economic Recovery Post-COVID-19 Pandemic Ago, Gordius; Mardiah, Ainil; Suarmanayasa, I Nengah; Anwar, Amelia
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.920

The purpose of this study was to determine MSME development as an effort to recover the economy after the COVID-19 pandemic. The method used is a qualitative research method with a field research approach, and the research location is in Pamekasan Regency, East Java. The analysis was carried out by researchers using an interactive model from Miles Huberman that is related to the role of the Pamekasan Regency Government, especially the Pamekasan Regency Cooperative Service, in implementing MSME development policies after the COVID-19 pandemic. Data collection in this study was carried out through a literature review by collecting various articles and books related to MSMEs in Pamekasan Regency, interviews, and field documentation according to the research criteria. The results of this study showed that post-Covid 19 pandemic economic recovery efforts, especially in Pamekasan district, have been carried out by the Cooperative Service by providing guidance in the forms of support, enabling, protection, maintenance, strengthening, and maintenance through activities such as training, financial assistance, access to credit, people's businesses (KUR), and others.

Development of Micro, Small, and Medium Enterprises (MSMEs) as an Effort for Economic Recovery Post-COVID-19 Pandemic Ago, Gordius; Mardiah, Ainil; Suarmanayasa, I Nengah; Anwar, Amelia
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.920

The purpose of this study was to determine MSME development as an effort to recover the economy after the COVID-19 pandemic. The method used is a qualitative research method with a field research approach, and the research location is in Pamekasan Regency, East Java. The analysis was carried out by researchers using an interactive model from Miles Huberman that is related to the role of the Pamekasan Regency Government, especially the Pamekasan Regency Cooperative Service, in implementing MSME development policies after the COVID-19 pandemic. Data collection in this study was carried out through a literature review by collecting various articles and books related to MSMEs in Pamekasan Regency, interviews, and field documentation according to the research criteria. The results of this study showed that post-Covid 19 pandemic economic recovery efforts, especially in Pamekasan district, have been carried out by the Cooperative Service by providing guidance in the forms of support, enabling, protection, maintenance, strengthening, and maintenance through activities such as training, financial assistance, access to credit, people's businesses (KUR), and others.

The Influence of Micro-Emotions on Customer Loyalty: A Regression Analysis Ago, Gordius
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this study is to investigate the impact of product design conformity, promotional communication tone, and symbol usage on customer loyalty toward Head & Shoulders shampoo. Understanding these factors essential for companies operating highly competitive consumer markets, where building and sustaining customer loyalty a key success driver. This research employs a quantitative research design with an associative-descriptive approach. Data were collected through a structured questionnaire distributed to 100 respondents, selected using simple random sampling ensure equal representation of the target population. This Analysis examine the connections between the independent variables, multiple linear regression was used product design conformity, promotional communication tone, and symbol usage and the dependent variable customer loyalty. Validity and reliability tests confirmed that the instruments were appropriate, with Cronbach's Alpha readings that are higher above the permissible limit of 0.70. Classical assumption tests showed the data met the required conditions for regression analysis. The main outcomes revealed that product design conformity did not significantly impact the loyalty of customers. In contrast, promotional communication tone and symbol usage demonstrated significant positive effects. The overall With an R2 value of 0.620, the regression model was statistically significant, suggesting that 62% of the variance in customer loyalty is elucidated by the independent factors. The study concludes that customer loyalty toward Head & Shoulders is strongly influenced by communication tone and symbol usage, while product design doesn’t play a significant role. This highlights the importance for marketers to prioritize effective promotional communication and consistent symbolic branding strategies in order to strengthen customer loyalty.

Associative Meaning of Consumers in the Names of Trade Commodities: A Social Semantic Perspective Gordius Ago; Anna Gustiana Zaenal; La Mahidin; Noviatus Sa’diyah; Muta’allim
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.1080-1101

Every commodity traded in the economy has a signifier (symbol or name) that implies a certain meaning. This signifier functions as a communication element between producers and consumers, creating a reciprocal relationship. This study aims to examine the associative meaning of consumer perceptions of product names from a social semantics perspective. The main focus of this research is to identify how the names and signifiers of products can influence consumer perceptions and associations, as well as how social and cultural meanings shape their understanding of a brand or product. This research uses a qualitative approach with data consisting of names and signifiers on commercial commodities. Data sources are taken from products available at Indomaret Wonosari Bondowoso. Data collection is done using the unstructured observation with the researcher observing various commodities at Indomaret Wonosari Bondowoso through note-taking and documentation. Additionally, interviews were conducted with consumers from diverse backgrounds to explore their perceptions further. After data collection, analysis was carried out through classification, verification, tabulation, interpretation, and drawing conclusions based on their categories. The research findings reveal that product names not only serve as markers of identity but also create strong emotional and social associations, such as trust. This, in turn, influences consumer preferences and purchasing decisions. Names that contain cultural elements, symbols, or specific values tend to evoke positive responses and strengthen social attachment with consumers. This study contributes to understanding the importance of brand names in building social relationships between consumers and products, as well as how naming strategies can be utilized in marketing to enhance consumer attraction and loyalty

Employee/Work Engagement and Organizational Performance: A Combined Bibliometric and Systematic Literature Review Maurits Sahata Sipayung; Gordius Ago
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3434

This paper examines the relationship between employee/work engagement (EE/WE) and organizational performance by combining bibliometric analysis and a systematic literature review (SLR). It aims to map the development of the literature, identify the main thematic structure of the field, and synthesize direct and supporting evidence linking EE/WE to organizational performance. Lens was used as the primary database, while Google Scholar via Publish or Perish served as a supplementary source. After deduplication and title–abstract screening, 266 records were retained for bibliometric mapping. From this corpus, 74 full-text articles were reviewed in detail and classified into 31 core studies, 26 supporting studies, and 17 non-core studies. The bibliometric results reported in this paper focus on publication trends, keyword co-occurrence and thematic evolution, and bibliographic coupling by source. The findings show that the literature has expanded markedly since 2022 and has increasingly shifted from a traditional organizational behavior orientation toward a more strategic and capability-based perspective. The systematic synthesis further indicates that EE/WE is generally associated with stronger organizational outcomes across sectors, although the evidence is stronger for non-financial and multidimensional organizational performance than for purely financial performance. The review also suggests that the engagement–performance relationship frequently operates through indirect pathways such as job satisfaction, commitment, resilience, customer-oriented behavior, and HRM-related processes. Overall, EE/WE emerges as a strategic organizational resource, while the literature still requires more longitudinal, multi-source, organization-level, and financially focused studies

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search