Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science
Muhammad Reza Putra
Ph.D Student, Universiti Kebangsaan Malaysia, Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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PURCHASING DECISION MODEL AND CUSTOMER SATISFACTION (MARKETING MANAGEMENT LITERATURE REVIEW) Muhammad Reza Putra; Ridho Rafqi Ilhamalimy
Dinasti International Journal of Management Science Vol 3 No 1 (2021): Dinasti International Journal of Management Science (September - October 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i1.1156

Abstract

The purpose of writing a Literature Review is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results showed that product quality has an effect on purchasing decisions, product quality has an effect on customer satisfaction, brand image has an effect on purchasing decisions, brand image has an effect on customer satisfaction and purchasing decisions have an effect on customer satisfaction.
IMPROVING BANKING IMAGE THROUGH SERVICE QUALITY AT BNI KC SIMPANG RIMBO JAMBI CITY Gupron Gupron; Muhammad Reza Putra
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 1 (2021): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i1.1008

Abstract

The purpose of this study was to analyze the effect of service quality on banking image at BNI KC Simpang Rimbo Jambi City. The population in this study were customers of BNI KC Simpang Rimbo Jambi City, totaling 9,359 customers until 2020. The size or number of samples in this study was determined based on the theory developed by Slovin with a margin of error of 10% so that a sample size of 100 customers was obtained. The approach in this study uses a quantitative approach with survey methods and uses simple linear regression equation data analysis assisted by SPSS 21.0 software for windows. However, before the analysis is carried out, the data quality test is first carried out through validity and reliability tests and classical assumption tests. Then test the hypothesis through t test (partial). From the results of the analysis concluded that the quality of service has a positive and significant effect on the image of the bank.
Co-Authors Gupron Gupron Ridho Rafqi Ilhamalimy