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All Journal Jurnal Komunikasi dan Budaya
Nouvi Ayu Pertiwi
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Languange, Linguistic, Communication & Media Social Sciences

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PALEMBANG HARUM : PROMOSI & BRANDING KULINER PALEMBANG DI MEDIA SOSIAL Nouvi Ayu Pertiwi; Rahma Santhi Zinaida
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.025 KB) | DOI: 10.54895/jkb.v1i2.749

Abstract

This research titled is Palembang Harum : Palembang Culinary Branding and Ppromotion in Social Media. The purpose of this reasearch is to know and describe marketing communication carried out the store Palembang Harum. through social media. This research using internet marketing theory and marketing mix. The object of this research is Palembang Harum. A subject in this research is the owner, and a store clerk. Data collection techniques used observation, interview, and documentation. This research result can be concluded that marketing communications conducted by Palembang Harum through social media is in the form of a promotion such a hold giveaway, posted a picture, hold the discount, and endorsement.
PALEMBANG HARUM : PROMOSI & BRANDING KULINER PALEMBANG DI MEDIA SOSIAL Nouvi Ayu Pertiwi; Rahma Santhi Zinaida
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v1i2.749

Abstract

This research titled is Palembang Harum : Palembang Culinary Branding and Ppromotion in Social Media. The purpose of this reasearch is to know and describe marketing communication carried out the store Palembang Harum. through social media. This research using internet marketing theory and marketing mix. The object of this research is Palembang Harum. A subject in this research is the owner, and a store clerk. Data collection techniques used observation, interview, and documentation. This research result can be concluded that marketing communications conducted by Palembang Harum through social media is in the form of a promotion such a hold giveaway, posted a picture, hold the discount, and endorsement.
Co-Authors Rahma Santhi Zinaida