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PALEMBANG HARUM : PROMOSI & BRANDING KULINER PALEMBANG DI MEDIA SOSIAL Nouvi Ayu Pertiwi; Rahma Santhi Zinaida
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

This research titled is Palembang Harum : Palembang Culinary Branding and Ppromotion in Social Media. The purpose of this reasearch is to know and describe marketing communication carried out the store Palembang Harum. through social media. This research using internet marketing theory and marketing mix. The object of this research is Palembang Harum. A subject in this research is the owner, and a store clerk. Data collection techniques used observation, interview, and documentation. This research result can be concluded that marketing communications conducted by Palembang Harum through social media is in the form of a promotion such a hold giveaway, posted a picture, hold the discount, and endorsement.

PENERAPAN PDB MODEL DI MUSEUM SATWA JATIM PARK 2 MELALUI TAKSIDERMI Rahma Santhi Zinaida; Idil Adha
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Tourism is an activity that directly touches and involves the community, thereby bringing various benefits to the local community and its surroundings. The efforts to develop a tourist destination must pay attention to various factors that affect a tourist destination. One of the areas in East Java which is known as a tourism city is Batu City. In marketing communication there are strategies that can make products different from competitors and even exceed them. Such as what was done by the Jatim Park 2 tourist spot which used a promotion differentiation strategy through the PDB model. The purpose of this study is to determine the promotion differentiation strategy through animal preservation in Jatim Park 2 through PDB theory. Promotional differentiation from Jatim Park is to display the uniqueness of the preserved animals found in the animal museum. Besides being a recreation area, Jatim Park 2 is also a means of education for visitors who come to Jatim Park 2

Kegiatan Dakwah Sebagai Strategi Komunikasi Politik Islam Di Kota Palembang ikhsan alqodrisyah; Bastian Bastian; Isna Wijayani; Desy Misnawati; Rahma Santhi Zinaida
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.16142

A political party is an organization formed by a group of people who have the same goals and thoughts in achieving political goals. Indonesia is the largest Muslim country in the world, with 86.77% of the population being Muslim. There are many Islamic organizations that are developing in Indonesia, such as PPP, PKB, Muhammadiyyah, Nadhalatul Ulama and one of them is PKS which carries a religious, nationalist Islamic party and provides full support for people's aspirations. This party carries out the spread of Islam and da'wah methods engaged in politics. At this time, organizations that smell of Islam certainly have a negative stigma. Such as radicalism, terrorism and making hate speech against the organization. This type of research uses field research, namely conducting investigations of field symptoms and gathering sources to support research. Data collection techniques in this study used observation, interviews and documentation. The data used qualitatively. The results of this study indicate that the communication carried out by the PKS political party with the PKS DPD case study in Palembang City that using da'wah activities, persuasive communication, providing education to the community, makes Islamic parties at the forefront of people's aspirations, especially the middle to lower class, solid parties as well as prioritizing a sense of justice and prosperity for the people, especially for the future generation of leaders. The community's response strongly supports the work program of the PKS party and makes PKS a forum for people's aspirations as well as a da'wah method in spreading Islam.

PALEMBANG HARUM : PROMOSI & BRANDING KULINER PALEMBANG DI MEDIA SOSIAL Nouvi Ayu Pertiwi; Rahma Santhi Zinaida
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v1i2.749

This research titled is Palembang Harum : Palembang Culinary Branding and Ppromotion in Social Media. The purpose of this reasearch is to know and describe marketing communication carried out the store Palembang Harum. through social media. This research using internet marketing theory and marketing mix. The object of this research is Palembang Harum. A subject in this research is the owner, and a store clerk. Data collection techniques used observation, interview, and documentation. This research result can be concluded that marketing communications conducted by Palembang Harum through social media is in the form of a promotion such a hold giveaway, posted a picture, hold the discount, and endorsement.

PENERAPAN PDB MODEL DI MUSEUM SATWA JATIM PARK 2 MELALUI TAKSIDERMI Rahma Santhi Zinaida; Idil Adha
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v2i2.952

Tourism is an activity that directly touches and involves the community, thereby bringing various benefits to the local community and its surroundings. The efforts to develop a tourist destination must pay attention to various factors that affect a tourist destination. One of the areas in East Java which is known as a tourism city is Batu City. In marketing communication there are strategies that can make products different from competitors and even exceed them. Such as what was done by the Jatim Park 2 tourist spot which used a promotion differentiation strategy through the PDB model. The purpose of this study is to determine the promotion differentiation strategy through animal preservation in Jatim Park 2 through PDB theory. Promotional differentiation from Jatim Park is to display the uniqueness of the preserved animals found in the animal museum. Besides being a recreation area, Jatim Park 2 is also a means of education for visitors who come to Jatim Park 2

Optimalisasi Peran Public Relation di LRT Sumsel Audia Rosita; Jessi Kevita; Rella Annisa Fitri; Dwi Maharani; Isnawijayani; Rahma Santhi Zinaida
Bersama : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v2i2.684

Tujuan dalam program praktek magang ini dengan menggunakan Metode Pengabdian Masyarakat bertujuan untuk mengetahui proses kegiatan Optimalisasi Peran Public Relations di Balai Pengelola Kereta Api Ringan Sumatera Selatan (LRT Sumsel) untuk mengetahui peran Public Relations dalam membangun Citra. Hasil dari kegiatan program Praktek Kerja Lapangan (PKL) ini adalah membawa mahasiswa pada sebuah pengalaman nyata yang di lakukan dengan terjun langsung kedalam lapangan untuk menjalankan pekerjaan atau memecahkan suatu permasalahan di dalam instansi secara langsung. Laporan ini juga menunjukan Strategi Public Relations dalam mengelola media serta situs Website yang mampu mengoptimalkan penyebaran informasi kepada Masyarakat Palembang.

Konten Kreatif Digital Sebagai Upaya Peningkatan Promosi UMKM Binaan Provinsi Jambi Isnawijayani, Isnawijayani; Rahma Santhi Zinaida; Dwi Muhammad Taqwa; Warda Soraya; Mira Apriani; M.Hafizni
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/730jz208

Tujuan utama Pengabdian kepada Masyarakat (PKM) adalah menyebarluaskan pengetahuan kepada masyarakat di lingkungan sekitar Universitas. Selain itu, tujuan Pengabdian Kepada Masyarakat (PKM) adalah mendekatkan lembaga pendidikan dengan masyarakat, sehingga perguruan tinggi dapat membantu pemerintah dalam mempercepat gerak laju ekonomi masyarakat dan mempersiapkan kader-kader pelaku pembangunan yang berkualitas.Sasaran kegiatan Pengabdian kepada masyarakat (PKM) ini adalah penyuluhan dan pelatihan pada Pelaku Usaha Ekonomi Kreatif UMKM Di Provisi Jambi yang merupakan UMKM binaan Dinas Kebudayaan dan Pariwisata Provinsi Jambi berkaitan dengan pelatihan pembuatan konten kreatif yang dapat diaplikasikan pada proses pemasaran produk untuk UMKM. Hal ini bertujuan untuk menambah wawasan pengetahuan masyarakat dan manfaat dalam pengabdian ini dapat diterima oleh para Pelaku Usaha Ekonomi Kreatif UMKM Di Provisi Jambi. Luaran kegiatan selain mengimplementasikan MOU, program studi juga menghasilkan Implementation Agreement (IA) yang bermanfaat untuk akreditasi prodi dan sebagai publikasi kegiatan akan diterbitkan pada jurnal pengabdian kepada masyarakat nasional dan artikel pada media online.

PELATIHAN PEMBUATAN KONTEN KREATIF DIGITAL UNTUK UMKM BINAAN UIN RADEN INTAN LAMPUNG Rahma Santhi Zinaida; Moh. Hafizni; Isnawijyani, Isnawijyani; Fitriani, Fitriani; M. Irdiansyah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 12: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i12.7763

Digital marketing menjadi salah satu media yang sering digunakan oleh pelaku usaha karena kemampuan baru konsumen dalam mengikuti arus digitalisasi, beberapa perusahaan sedikit demi sedikit mulai meninggalkan model pemasaran konvesional/dan beralih ke pemasaran moderen. Penerapan pengetahuan dan keterampilan keuangan dapat membantu pemilik UMKM dalam pertumbuhan ekonomi untuk memenuhi kewajiban keuangan mereka melalui efektifitas perencanaan keuangan. langkah-langkah yang akan dilakukan adalah sebagai berikut: Pengamatan (Observation), Wawancara (Interview), Bimbingan, Penyuluhan dan Pelatihan (Training). Hasil kegiatan pengabdian ini adalah Untuk UMKM Binaan uIN Raden intan Lampung, penguasaan digital marketing harus ditingkatkan setelah kegiatan pengabdian ini, khususnya bagi para start up bisnis

STRATEGI MARKETING COMMUNICATION DALAM PROSES CLIENT SERVICE DI RADIO TRAX FM PALEMBANG DALAM MENINGKATKAN KERJASAMA Rahma Santhi Zinaida; Muhammad Athallah Zada Pandya2
Media Bina Ilmiah Vol. 18 No. 7: Februari 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i7.710

Broadcast radio is an aspect that originates from communication, and broadcast radio must develop in a way that is more than just satisfying and shaping public tastes because radio is a component of mass communication media that has reciprocal roles and relationships, but also plays a role in forming opinions and social governance. In the midst of tight competition for broadcast radio in getting clients, Radio Trax FM can take advantage of existing opportunities by using positioning as a youth radio or radio for young people aged 15 - 25 years (men and women). As a private broadcast radio in Indonesia, Trax FM radio has main competitors whose listener segmentation is the same. Radio stations have similar segmentation and positioning, so they are required to compete. Radio Trax Fm also carries out promotional activities such as Advertising, Sales Promotion, Direct Marketing, Interactive Marketing, Public Relations and Personal Sales, which are activities to attract client interest. This marketing strategy is one of the factors to determine the success or failure of a company. Based on the background thinking above, the author took the title "Marketing Communication Strategy in the Client Service Process at Trax Fm Radio Palembang To Increase Collaboration

Makna Simbolik Tradisi Pemberian Gelar Jajuluk Upacara Pernikahan Masyarakat Komering Sumatera Selatan Sanjaya, Kiki; Rahma Santhi Zinaida
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1046

This research aims to determine the symbolic meaning of the tradition of giving the jajuluk title at the wedding ceremony of the Komering people of South Sumatra. The theory used in this research is Symbolic Interaction Theory. The research method used was a descriptive qualitative approach, then the research object was in the Kertapati Palembang area. Meanwhile, the research subjects were the East Ogan Komering Ulu Education and Culture Service, Ogan Komering Ulu Community Leaders and the Kertapati Palembang Community. The results of this research are that in the Komering tribe there are traditional titles given to the bride and groom at the Komering community's wedding ceremony in Kertapati Palembang. The traditional title referred to in this context is a symbol of respect for someone who has reached adulthood, which is marked by marriage. A person's adult size is determined when they are married. Therefore, for every man at the wedding ceremony he must be given a traditional title, as well as his bride too. The tradition of giving traditional titles has social implications in society in the form of the meaning of these traditional titles in everyday life.

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