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All Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang JAMAN: Jurnal Mahasiswa Manajemen
Dian Nirmasari
Universitas Ichsan Sidenreng Rappang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS FOR SCOOPY MOTORBIKES AT ASTRA MOTOR SIDRAP Alfina Tajuddin; Amrizal Salida; Dian Nirmasari
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to analyze and determine the effect of Product Quality and Service Quality on Purchasing Decisions for Scoopy Motorbikes at Astra Motor Sidrap. This research uses descriptive quantitative methods. The population of this study were all consumers who had purchased a scoopy motorcycle at Astra Motor Sidrap. The research sample was selected using a Nonprobability Sampling approach using the Accidental / Convenience Sampling technique so that the number of samples who became respondents was 97 people. The research data was collected using a survey method using a questionnaire and processed through the SPSS26 program to test validity and reliability, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (correlation coefficient, and coefficient of determination, t test, and F test). The results of hypothesis testing in this study indicate that partially and simultaneously product quality and service quality have a positive and significant effect on purchasing decisions for scoopy motorbikes at Astra Motor Sidrap. This illustrates that the increase in purchasing decisions by consumers is in line with the improvement in product and service quality. So that in the midst of competition and technological advances, companies are motivated to improve product quality and service quality.
THE INFLUENCE OF EDUCATION LEVEL AND TRAINING ON THE PERFORMANCE OF TEACHERS OF PUBLIC HIGH SCHOOL 2 SIDRAP Fadel Muhammad; Gazali Amin; Dian Nirmasari
Jurnal Mahasiswa Manajemen Vol. 2 No. 1 (2025): Hal 01-61
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jaman.v2i1.111

Abstract

This study aims to determine and analyze whether there is an influence of education level and training on the performance of teachers at State Senior High School 2 Sidrap. The data used in this study are primary data and secondary data, data collection using primary data is by filling out questionnaires distributed to all teachers at State Senior High School 2 Sidrap who are samples. The population in this study which is also a sample is all educators/teachers at State Senior High School 2 Sidrap totaling 60 people including the principal, and the determination of the number of samples using quota sampling techniques. This study is an associative study and hypothesis testing using multiple linear regression analysis, t-test and F-test. The results of this study indicate that education level and training simultaneously have an influence on the performance of teachers at State Senior High School 2 Sidrap. While the partial test shows that the education level variable partially has no influence on the performance of teachers at State Senior High School 2 Sidrap, while the training variable partially has an influence on the performance of teachers at State Senior High School 2 Sidrap.
PENGARUH ADOPSI QRIS TERHADAP PENINGKATAN PENJUALAN UMKM KULINER DIKAWASAN CFD BOULEVARD KOTA MAKASSAR Muh Ikhsan Bahar; Dian Nirmasari; Marini Sumarni; Muhammad G. Try Heady S
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.503

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh adopsi Quick Response Code Indonesian Standard (QRIS) terhadap peningkatan penjualan UMKM kuliner di kawasan Car Free Day (CFD) Boulevard Kota Makassar melalui pendekatan kuantitatif. Dengan menggunakan teknik sampel jenuh, penelitian ini melibatkan 67 responden pelaku UMKM kuliner di lokasi penelitian sebagai sumber data primer yang dikumpulkan melalui kuesioner. Data dianalisis menggunakan uji asumsi klasik, analisis regresi linear sederhana, dan uji koefisien determinasi 〖(R〗^2) dengan bantuan perangkat lunak SPSS. Hasil pengujian menunjukkan bahwa variabel adopsi QRIS berpengaruh positif dan signifikan terhadap peningkatan penjualan, yang dibuktikan dengan nilai t hitung sebesar 10,005 > t tabel dan tingkat signifikansi sebesar 0,000 < 0,05. Persamaan regresi yang dihasilkan adalah Y = 1,980 + 0,949X, sementara nilai koefisien determinasi 〖(R〗^2) sebesar 0,606 menunjukkan bahwa adopsi QRIS berkontribusi sebesar 60,6% terhadap peningkatan penjualan, sedangkan 39,4% sisanya dipengaruhi oleh variabel lain di luar penelitian. Dapat disimpulkan bahwa optimalisasi penggunaan QRIS oleh pelaku UMKM secara efektif mampu mendorong volume penjualan dan efisiensi transaksi di era ekonomi digital.
Co-Authors Alfina Tajuddin AMRIZAL SALIDA Fadel Muhammad Gazali Amin Marini Sumarni Muh Ikhsan Bahar Muhammad G. Try Heady S