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Journal : Business Perspective Journal

Pelaksanaan Program Corporate Social Responsibility (CSR) Coca-Cola Amatil Indonesia Southern Sumatra pada Masyarakat Desa Sukanegara Kecamatan Tanjung Bintang Hinfa Mosshananza
Business Perspective Journal Vol. 3 No. 1 (2019): Jurnal Perspective Business
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.524 KB) | DOI: 10.37090/bpj.v3i1.433

Abstract

Permasalahan penelitian menunjukkan bahwa Pelaksanaan CSR Coca-Cola Amatil Indonesia (CCAI) Southern Sumatra. Seharusnya dilakukan secara merata sesuai kebutuhan dan kemampuan masyarakat sekitar. Namun realitasnya CCAI Southern Sumatra yang berada di Lampung Selatan tidak melaksanakan program CSR-nya secara merata pada masyarakat Desa Sukanegara untuk Tahun periode 2017. Tujuan penelitian adalah untuk mengetahui pelaksanaan CSR CCAI dan kendala-kendala dalam pelaksanaannya. Metode yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa CCAI dalam melaksanakan program-program CSR, CCAI menggunakan beberapa program yaitu: Program Penanaman 1.000 Pohon, Program Donor Darah, Program Coke Farm dan Program Pemberian Hewan Qurban. Adapun kendala dalam pelaksanaan program CSR CCAI; Pertama, tidak terlaksananya penanaman 1.000 pohon di dua dusun yang berada di Desa Sukanegara, Kedua, sulit mengajak masyarakat untuk berpartisipasi dalam program donor darah, Ketiga, lambatnya proses edukasi yang diserap oleh para petani dalam memahami materi yang diberikan mitranya dari Unila, Keempat, jumlah petani/masyarakat yang ikut dalam program Coke Farm hanya berjumlah 4 orang. Kata kunci: pelaksanaan, corporate social responsibility (CSR)
Analisis Strategi Pengembangan Wahana Tirta Pesona di Kota Bandar Lampung Jumini Rahayu; Aprilianto Amir; Hinfa Mosshananza
Business Perspective Journal Vol. 3 No. 1 (2023): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v3i1.1125

Abstract

Tourism is an activity carried out by individual or group in the form of a trip to visit a certain place with the aim of having a vacation, and seeing the features and beauty of this tour. Tirta Pesona rides are one of the tours located in the city of Bandar Lampung. The purpose of this study was to analyze the strategy for developing Wahana Tirta Pesona tourism in the city of Bandar Lampung. The type of research used in this study is a type of qualitative research. Based on the results of interviews, the main attraction of the Wahana Tirta Pesona tourist attraction is the natural beauty that is very natural. So that the management goes according to the planned objectives in the tourism development strategy where the manager focuses on developing facilities and increasing promotions so that the number of visitors does not continue to decrease. The techniques and planning possessed by the Wahana Tirta Pesona tourist attraction are quite good, but are not running effectively in their implementation. Based on the results of interviews and observations, it can be concluded that the development strategies at tourist sites that have been carried out have been implemented but are still ineffective, resulting in a decrease in the number of visitors. The decrease in the number of visitors was caused by several other factors such as the impact of the Covid'19 pandemic, lack of promotional activities, lack of maintenance, and lack of access road facilities and infrastructure to the location. The management has tried to develop tourism objects including constructing other supporting facilities. Keywords: development strategy, strategy implementation, tourism