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All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat IJOHCM
Ayu Tyas Purnamasari
Poltekkes Kemenkes Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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An Examination of The Factors Affecting Consumer’s Purchase Decision on Prudential Insurance Product Elsa Ika Marchella Arruan; Ayu Tyas Purnamasari; Muzzamil - -
Indonesian Journal of Health Care Management Vol 2, No 2 (2022): Indonesian Journal of Health Care Management
Publisher : STIKes Kepanjen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36053/ijohcm.v2i2.25

Abstract

The insurance literacy and the insurance ownership especially commercial insurance is relatively low in Indonesia. Meanwhile the insurance is important to mitigate the risks such as accidents, illness, and death. Many factors influencing consumers to buy insurance products. This study aimed to examine the factors affecting consumer’s purchase decision on insurance products particularly Prudential insurance products. This study was observational study using a cross-sectional design with 84 respondents were selected randomly. Data collection is carried out by disseminating questionnaire. Data were analyzed using univariate and bivariate analysis. Furthermore, the results of this study were the majority of the respondents are able to buy insurance products, satisfied with the promotion by the insurance agents, and sure of their decisions to purchase the Prudential insurance products. The promotion by the agents variable have a significant correlation to consumer’s purchase decision on Prudential insurance products.
PENINGKATAN PENGETAHUAN TENTANG JAMINAN KESEHATAN NASIONAL (JKN) MELALUI SOSIALISASI DI KELURAHAN KAMPUNG DALEM KOTA KEDIRI Ayu Tyas Purnamasari
Abdimas Galuh Vol 4, No 2 (2022): September 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v4i2.8503

Abstract

Program Jaminan Kesehatan Nasional merupakan program jaminan sosial yang diselenggarakan secara nasional yang bertujuan menjamin terpenuhinya kebutuhan dasar kesehatan bagi peserta. Cakupan kepesertaan semesta belum dapat tercapai karena belum seluruhnya penduduk Indonesia terdaftar sebagai peserta Program Jaminan Kesehatan Nasional. Salah satu penyebab ketidakikutsertaan masyarakat adalah kurangnya pengetahuan mengenai program tersebut. Tujuan pelaksanaan kegiatan ini sebagai upaya peningkatan pengetahuan mengenai Program Jaminan Kesehatan Nasional melalui sosialisasi. Metode yang digunakan dalam kegiatan ini yaitu ceramah dan tanya jawab. Peserta kegiatan ini adalah 70 ibu PKK di Kelurahan Kampung Dalem Kota Kediri. Hasil kegiatan ini menunjukkan adanya peningkatan pengetahuan terkait Program Jaminan Kesehatan Nasional meliputi konsep, kepesertaan, manfaat, alur pemanfaatan pelayanan Kesehatan, iuran, teknologi inovasi, dan kader JKN. Selain itu, dalam kegiatan ini dikenalkan Kader JKN yang akan membantu masyarakat. Kesimpulan dari kegiatan ini adalah bahwa sosialisasi terkait Program Jaminan Kesehatan Nasional dan optimalisasi peran kader perlu untuk meningkatkan kepesertaan dan sustainibilitas Program Jaminan Kesehatan Nasional.
Co-Authors Elsa Ika Marchella Arruan Muzzamil - -