Darmanto Darmanto
SINTA ID : 5973746 STIE St. Pignatelli Surakarta

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KETERKAITAN EKONOMI DAN BUDAYA DENGAN BAURAN ORIENTASI STRATEGI PEMASARAN SEBAGAI PENENTU KINERJA UMKM DI SURAKARTA Darmanto Darmanto; Vitalis Ari Wiyaningsih
Media Akuntansi Vol 31 No 01 (2019): Januari - Juni 2019
Publisher : STIE St. Pignatelli Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.49 KB) | DOI: 10.47202/mak.v31i01.4

Abstract

Tujuan penelitian ini menganalisis pengaruh variabel ekonomi pada variabel Bauran orientasi Strategi, pengaruh variabel ekonomi pada kinerja UMKM, pengaruh variabel budaya pada bauran orieentasi Strategi, Menganalisis pengaruh variabel budaya pada kinerja UMKM. Penelitian ini mengambil populasi pemilik, pengelola dan /atau karyawan usaha kuliner di Surakarta yng terdiridari 5 kecamatan yaitu kecamatan Banjarsari, Jebres, Pasar Kliwon, Serengan dan Laweyan. Metode purpuse sampling di gunakan dan ditentukan 150 sampel. Motode analisis yang digunakan analisis Cross tab/ analisis Silang. Penelitian ini diharapkan dapat memberikan informasi empiris tentang pengaruh variabel ekonomi pada variabel Bauran orientasi Strategi (Orientasi kewirausahaan, reward, pembelajaran, orientasi pelanggan, pesaing, inovasi, keunggulan bersaing, kemampuan perubahan organisasi). Pengaruh variabel ekonomi pada kinerja UMKM, pengaruh variabel budaya pada bauran orieentasi Strateg, Menganalisis pengaruh variabel budaya pada kinerja UMKM.
Keterkaitan Kinerja Pemasaran dan Orientasi Pelanggan, Orientasi Kewirausahaan, Sistem Reward dan Orientasi Pembelajaran Sebagai Variabel Anteseden darmanto - anto; Yusup Hari Subagya
Media Akuntansi Vol 27 No 01 (2015): Januari - Juni 2015
Publisher : STIE St. Pignatelli Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.864 KB)

Abstract

This research is intended to provide information about conceptual controversy relevant to the role of anteseden variable customer orientation on marketing performance. In particular, it is to provide information about the influence of entrepreneurship, marketing-based reward and learning orientation on the customer orientation, the influence of customer orientation on the marketing performance. Scientifically, this research gives contributions in explaining factors that affect the orientation of customer for SMEs in food sector; and giving suggestion to the government in its efforts to develop SMEs in food sector. Population of this research were owners or managers of SMEs in food sector in Boyolali, Surakarta, Sukoharjo, Karanganyar, Wonogiri, Sragen and Klaten. The research used sampling convenience method, and the number of sample was 250. The method applied in analyzing the data was the Structural Equation Modeling with Lisrel software. This research reveals the results: Orientation of entrepreneurship, marketing-based reward and learning bring positive and significant effect on customer orientation, orientation customer have positive and significant influence on marketing performance.
PROFITABILITAS, LEVERAGE, UKURAN PERUSAHAAN DAN PERTUMBUHAN PERUSAHAAN SEBAGAI PENENTU PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN MANUFAKTUR Wilhelmus Datong Kelore; Darmanto; Suprihati
Media Akuntansi Vol 33 No 01 (2021): Januari - Juni 2021
Publisher : STIE St. Pignatelli Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47202/mak.v33i01.110

Abstract

Companies in Indonesia have a number of adverse impacts due to the company's operations, so companies need to take responsibility by disclosing Corporate Social Responsibility (CSR). This study aims to examine the effect of profitability, leverage, company size, and company growth on CSR disclosure. The population of data in this study were 144 manufacturing companies listed on the Indonesia Stock Exchange in the 2016-2018 period and a sample of 40 companies. The selection of this sample uses a purposive sampling method. The data source is taken from www.idx.co.id. Data analysis of this study uses multiple linear regression which results that variable company size has a positive and significant effect on CSR disclosure, while profitability, leverage and company growth variables have no significant effect on CSR disclosure..
PERFORMANCE IMPROVEMENT MODEL WITH STRATEGY ORIENTATION MIX AND MARKETING MIX BASED ON THE USE OF INFORMATION TECHNOLOGY FOR SMALL BUSINESS BATIK CENTRAL JAVA Darmanto Darmanto; Basuki Sri Rahayu; Kasidin Kasidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4277

Abstract

The purpose of this study is to produce a model for improving the performance of batik small businesses based on the use of information technology. The preparation of this model starts from proving the influence of the strategic orientation mix and marketing mix on the performance of Batik small businesses. The strategic orientation mix consists of organizational change capability, innovation orientation, competitive advantage and market orientation strategy. Market orientation strategy consists of customer and competitor orientation strategies. The marketing mix consists of product, price, distribution, promotion. The effect of this variable is determined by the use of information technology. Information technology consists of social media, e-commerce and information systems The research population is Batik small business in Central Java. A sample of 100 was selected by convenience sampling technique, Structural Equation Model (SEM) analysis was used to examine the effect of independent variables on the performance of small batik businesses, the role of the use of information technology in moderating the strategic orientation mix and marketing mix on the performance of batik small businesses. This model proves that the strategic orientation variable and the marketing mix have a significant positive effect on the performance of small batik businesses by being moderated by the use of information technology. Keywords: Model, Performance; Batik; Use of information technology, Small business
Tax Planning, Audit Quality, Audit Opinion, Leverage, and Profitability as a Determinant of Timeless Reporting Titik Dwiyani; Margaretha Prihatiningsih; Darmanto Darmanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2469

Abstract

The purpose of the research entitled ‘Tax Planning, Audit Quality, Audit Opinion, Leverage, and Profitability on Timeless Reporting’ is to find out the effect of Tax Planning, Audit Quality, Audit Opinion, Leverage, and ROA variable on Timeless Reporting. The population and sample used in this research is manufacture company registered in BEI in 2016 – 2018. This sample was 123 manufactures which was chosen by using stratified purposive sampling method. The research data analysis used double linier regression analysis and used SPSS. The result of partial analysis test showed that tax planning and audit quality did not affect toward timeliness reporting, but the audit opinion and leverage which were measured by debt to asset ratio (DAR), and profitability which was measured by return to asset (ROA) were proved affected on timeliness reporting. Simultaneous test result showed dependent variable simultaneously affected on tax avoidance. Keyword: Tax Planning, Audit Quality, Audit Opinion, Leverege, ROA, Timeliness Reporting
INNOVATION ORIENTATION AND EXCELLENCE COMPETE AS PERFORMANCE DETERMINANT COMPONENTS: ANTECEDENTS ORIENTATION VARIABLE OF ENTREPRENEURSHIP AND LEARNING Darmanto Darmanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 2, No 02 (2018): IJEBAR, VOL. 02 ISSUE 02, JUNE 2018
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v2i02.274

Abstract

This study aims to provide information about the conceptual controversy regarding Orientation of Innovation and Competitive Advantage as Performance Determinant Components: Entrepreneurial and Entrepreneurial Antecedents Variables. The population of this research is the owner, manager and / or batik business employees in Batik Kauman village, Laweyan. The purpose sampling method was used and determined 100 samples. Motivation analysis used is Structural Equation Modeling (SEM) analysis with Lisrel software.The results of this study states that the orientation of innovation and competitive advantage had a positive and significant effect on performance. Entrepreneurship and Learning positively and significantly influence on innovation orientation and competitive advantage. Keywords : Innovation Orientation, Competitive Advantage, Entrepreneurship, Learning, Performance
A Model of Mixed Strategic Orientations Based on Environment in Achieving a Tough Performance of MSMEs Darmanto Darmanto; Sri Wardaya; Lilis Sulistyani; Basuki Sri Rahayu
Ijtimā`iyya: Journal of Muslim Society Research Vol 5 No 1 (2020)
Publisher : Postgraduate Program, State Institute on Islamic Studies Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.235 KB) | DOI: 10.24090/ijtimaiyya.v5i1.3086

Abstract

This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and innovation orientations. Demographic variables consist of age, experience and education. Economic variables consist of government, price, income and growth. Cultural value variables consist of Javanese, Chinese and Padang cultural values. Customer orientation variables have an antecedent variable that consist of entrepreneurship, reward and learning. The change orientation variable moderates the customer and competitor orientations to the innovation orientation. Variable of competitive advantage mediates customer and competitor orientations on MSMEs’ performance. The population of this study consists of food MSMEs in Central Java. The 750 samples are chosen with convenient sampling technique. Data analysis mrthod used the Cross-tab Analysis and Structural Equation Model (SEM). The result of this research is a model explaining that demography, economy and cultural values influence antecedent variables of customer orientation, dimension of strategic orientations and organizational performance. The antecedent variables affect customer orientation; the dimension of strategic orientations affects performance; Variable of change of capacity unmoderates customer and competitor orientations on innovation orientation. Variable of competitive advantage unmediates customer, innovation and competitor orientations on performance. An abstract should accompany each manuscript; it should be completely self-consistent (i.e., with no figure, table, equation or reference citations), not exceeding 250 words and written as a single paragraph.