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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Media Akuntansi Ijtimā`iyya: Journal of Muslim Society Research
Darmanto Darmanto
SINTA ID : 5973746 STIE St. Pignatelli Surakarta
Humanities Economics, Econometrics & Finance Social Sciences

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Journal : Media Akuntansi

 1 
KETERKAITAN EKONOMI DAN BUDAYA DENGAN BAURAN ORIENTASI STRATEGI PEMASARAN SEBAGAI PENENTU KINERJA UMKM DI SURAKARTA Darmanto Darmanto; Vitalis Ari Wiyaningsih
Media Akuntansi Vol 31 No 01 (2019): Januari - Juni 2019
Publisher : STIE St. Pignatelli Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.49 KB) | DOI: 10.47202/mak.v31i01.4

Abstract

Tujuan penelitian ini menganalisis pengaruh variabel ekonomi pada variabel Bauran orientasi Strategi, pengaruh variabel ekonomi pada kinerja UMKM, pengaruh variabel budaya pada bauran orieentasi Strategi, Menganalisis pengaruh variabel budaya pada kinerja UMKM. Penelitian ini mengambil populasi pemilik, pengelola dan /atau karyawan usaha kuliner di Surakarta yng terdiridari 5 kecamatan yaitu kecamatan Banjarsari, Jebres, Pasar Kliwon, Serengan dan Laweyan. Metode purpuse sampling di gunakan dan ditentukan 150 sampel. Motode analisis yang digunakan analisis Cross tab/ analisis Silang. Penelitian ini diharapkan dapat memberikan informasi empiris tentang pengaruh variabel ekonomi pada variabel Bauran orientasi Strategi (Orientasi kewirausahaan, reward, pembelajaran, orientasi pelanggan, pesaing, inovasi, keunggulan bersaing, kemampuan perubahan organisasi). Pengaruh variabel ekonomi pada kinerja UMKM, pengaruh variabel budaya pada bauran orieentasi Strateg, Menganalisis pengaruh variabel budaya pada kinerja UMKM.
Keterkaitan Kinerja Pemasaran dan Orientasi Pelanggan, Orientasi Kewirausahaan, Sistem Reward dan Orientasi Pembelajaran Sebagai Variabel Anteseden darmanto - anto; Yusup Hari Subagya
Media Akuntansi Vol 27 No 01 (2015): Januari - Juni 2015
Publisher : STIE St. Pignatelli Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.864 KB)

Abstract

This research is intended to provide information about conceptual controversy relevant to the role of anteseden variable customer orientation on marketing performance. In particular, it is to provide information about the influence of entrepreneurship, marketing-based reward and learning orientation on the customer orientation, the influence of customer orientation on the marketing performance. Scientifically, this research gives contributions in explaining factors that affect the orientation of customer for SMEs in food sector; and giving suggestion to the government in its efforts to develop SMEs in food sector. Population of this research were owners or managers of SMEs in food sector in Boyolali, Surakarta, Sukoharjo, Karanganyar, Wonogiri, Sragen and Klaten. The research used sampling convenience method, and the number of sample was 250. The method applied in analyzing the data was the Structural Equation Modeling with Lisrel software. This research reveals the results: Orientation of entrepreneurship, marketing-based reward and learning bring positive and significant effect on customer orientation, orientation customer have positive and significant influence on marketing performance.
PROFITABILITAS, LEVERAGE, UKURAN PERUSAHAAN DAN PERTUMBUHAN PERUSAHAAN SEBAGAI PENENTU PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN MANUFAKTUR Wilhelmus Datong Kelore; Darmanto; Suprihati
Media Akuntansi Vol 33 No 01 (2021): Januari - Juni 2021
Publisher : STIE St. Pignatelli Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47202/mak.v33i01.110

Abstract

Companies in Indonesia have a number of adverse impacts due to the company's operations, so companies need to take responsibility by disclosing Corporate Social Responsibility (CSR). This study aims to examine the effect of profitability, leverage, company size, and company growth on CSR disclosure. The population of data in this study were 144 manufacturing companies listed on the Indonesia Stock Exchange in the 2016-2018 period and a sample of 40 companies. The selection of this sample uses a purposive sampling method. The data source is taken from www.idx.co.id. Data analysis of this study uses multiple linear regression which results that variable company size has a positive and significant effect on CSR disclosure, while profitability, leverage and company growth variables have no significant effect on CSR disclosure..
Co-Authors Basuki Sri Rahayu Basuki Sri Rahayu Endang Purwaningsih Kasidin Kasidin Lilis Sulistyani Margaretha Prihatiningsih Sri Wardaya Suprihati Titik Dwiyani Vitalis Ari Wiyaningsih Wilhelmus Datong Kelore YUSUP HARI SUBAGYA