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All Journal Jurnal Ilmiah Ekonomi Islam International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat
Rodhiah Rodhiah
Faculty of Economics & Business Tarumanagara University Jakarta Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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THE EFFECT OF RISK TAKING ON PRODUCT ADVANTAGE WITH INNOVATIVE AND PROACTIVE AS MODERATING VARIABLES IN CULINARY MSME IN TANGERANG Rodhiah Rodhiah; Nur Hidayah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2866

Abstract

This study aimed to examine the effect of risk taking on product advantages with innovative and proactive as a moderating variable on MSMEs in Tangerang. Total of 90-100 MSMEs were studied by taking samples. The sampling technique used was convenience sampling based on the ease and willingness of MSMEs when collecting data. The technique of collecting data was done by distributing questionnaires to respondents who were selected as sample members. The data obtained will be analyzed by SEM using Partial Least Square (PLS). The results showed that there was no effect of risk taking on product advantages with innovative and proactive as a moderating variable in MSMEs. However, there is an effect between being proactive on product advantages. Keywords: Risk Taking, Product Advantages, Innovative, Proactive, MSME
THE INFLUENCE OF COUNTRY OF ORIGIN AND EWOM ON PURCHASE INTENTION WITH THE VARIABLE MEDIA BRAND IMAGE OF COMPUTER PRODUCTS IN JAKARTA Andree Gunawan; Rodhiah Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8672

Abstract

The purpose of this study was to test the Influence of Country of origin, and Electronic Word of Mouth (eWOM) on Purchase Intention with Product Brand Image Mediation Variable komputer "X" in Jakarta. In this study, the population in this study was consumers who used the product komputer "X". The number of samples collected was 214 respondents, the research design was descriptive with a cross-sectional approach. This study used a non-probability sampling collection method with purposive sampling techniques through Google Forms. SEM analysis technique using smart partial least square (PLS) software. The results showed that Country of origin, and Electronic Word of Mouth (eWOM) can positively influence purchase intention, "X" computer products in Jakarta. Brand Image can positively influence the purchase intention of computer product "X" in Jakarta and Country of origin, and Electronic Word of Mouth (eWOM) can positively influence the purchase intention of computer product "X" in Jakarta through Brand Image. Brand "X" needs to pay attention to the Country of origin, Electronic Word of Mouth (eWOM) and Brand Image in increasing the purchase Intention / Intention to buy consumers. Keywords: Country of Origin, Electronic Word of Mouth (eWOM), Purchase Intention, Brand Image
PELATIHAN MENGELOLA INFORMASI PEMASARAN Rodhiah Rodhiah; Christiandinata Tjandra Bravo; Valentina Valentina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.12321

Abstract

Tujuan kegiatan PKM adalah memberikan bekal pengetahuan tentang mengelola informasi pemasaran dalam menjalankan sebuah usaha. Mitra yang dijadikan tempat kegiatan adalah UKM yang bergerak dalam bidang kuliner aksena snack merupakan usaha yang bergerak di bidang cemilan stik. Pemilik usaha bernama Thiur Maita Lubis. Lokasi mitra terdapat di Kota Jambi. Kegiatan PKM didasarkan pada observasi awal pada mitra, dimana mitra belum mendapatkan pembekalan tentang mengelola sistem informasi pemasaran, sehingga masih lemahnya mitra dalam memahami pelanggan . Metode pelaksanaan kegiatan adalah pelatihan melalui zoom meeting. Adapun terkait materi yang ingin disampaikan ke mitra disajikan dalam bentuk PPT. Materi yang terkait diberikan ke mitra adalah tentang sistem informasi pemasaran yang digunakan perusahaan untuk mengumpulkan, menganalisis, dan menilai informasi yang didapat dari pelanggan yang kemudian diolah menjadi wawasan pelanggan yang menjadi dasar pengambilan keputusan mitra. Hasil kegiatan dari PKM ini diharapkan dapat meningkatkan pengetahuan mitra dalam meningkatkan keberadaan pelanggan secara berkelanjutan pada tempat usaha mitra. Kata kunci: sistem informasi pemasaran, pelatihani, mitra, wirausaha
MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA Rodhiah Rodhiah; Yunia Arinda Jayanti; Christiandinata Tjandra Bravo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.12323

Abstract

Tujuan kegiatan PKM adalah memberikan bekal pengetahuan tentang manjemen sumber daya manusia dalam meningkatkan kinerja saat menjalankan usaha. Mitra yang dijadikan tempat kegiatan adalah UKM yang bergerak dalam bidang kerajinan tangan bernama aryanie craft . Lokasi mitra terdapat di Kota Serang propinsi Banten. Kegiatan PKM didasarkan pada observasi awal pada mitra, dimana mitra belum mendapatkan pembekalan tentang manajemen sumber daya manusia, sehingga masih lemahnya mitra dalam memahami manajemen sumber daya manusia yang dapat meningkatkan kinerja. Metode pelaksanaan kegiatan adalah pelatihan melalui zoom meeting. Adapun terkait materi yang ingin disampaikan ke mitra disajikan dalam bentuk PPT. Materi yang terkait diberikan ke mitra adalah pengenalan manajemen sumber daya manusia, fungsi manajerial dan fungsi operasional dari MSDM. Hasil kegiatan dari PKM ini telah selesai dn berjalan lancar, mitra dapat lebih memahami MSDM yang perlu dikelola dalam Upaya meningkatkn kinerja dari produk yang dihasilkan mitra. Kata kunci: Manajemen sumber daya manusia, kinerja, pelatihani, mitra, wirausaha
MENCIPTAKAN STRATEGI PEMASARAN BERKELANJUTAN PADA UKM Rodhiah Rodhiah; Valentina Valentina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.11929

Abstract

Pemasaran Berkelanjutan menekankan kepada aktivitas pemasaran yang bertanggung jawab secara sosial dan lingkungan, yang dapat memenuhi kebutuhan konsumen dan pelaku bisnis atau perusahaan, pada saat yang bersamaan tetap menjaga dan meningkatkan kemampuan generasi mendatang untuk dapat memenuhi kebutuhan. Mitra kegiatan bergerak dalam usaha kuliner yang berlokasi di Jambi. Dalam kegiatan nya menghadap masalah terutama dalam hal pemasaran berkelanjutan. PKM bertujuan membantu mitra dalam upaya meningkatkan pengetahuan tentang pemasaran berkelanjutan yang mampu meningkatkan keunggulan bersaing. Metode kegiatan dilakukan dengan pelatihan terkait dengan pemasaran berkelanjutan tentang bagaimana mitra berhubungan dengan lingkungan dan kepentingan nya. Strategi ini juga membantu mitra meningkatkan loyalitas merek, meningkatkan kepuasan karyawam, mencapai kepatuhan terhadap peraturan serta meningkatkan keuntungan. Pelatihan dilakukan secara daring. Hasil kegiatan menunjukkan, pelatihan tentang strategi pemasaran berkelanjutan sudah dilaksanakan dengan lancaar, pelaksanaannya melalui zoom dan dibantu 2 mahasiswa. Mitra dapat memahami strategi pemasaran keberlanjutan dalam memasarkan produk yang dijual. Luaran PKM berupa publikasi ke jurnal dan HKI. Key word: pemasaran berkelanjutan, pelatihan, UKM
FAKTOR – FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTIONS AIR MINERAL AQUA DI JAKARTA Njo Felix Andriyanto; Rodhiah Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10906

Abstract

The purpose of this research is to find out whether environmental awareness, green product advertising, environmental knowledge can affect green purchase intention and whether green purchase intention can affect the environmental knowledge of the people in Jakarta. This research uses descriptive research method. Researchers also used the online survey method to collect data from samples in Jakarta. The probability sampling method is used to facilitate sampling from the population in Jakarta. The results of this study found that environmental awareness and green product advertising have a positive effect on green purchase intention but not significant, for environmental knowledge it has a positive and significant effect on green purchase intention, and green purchase intention has a positive and significant effect on environmental knowledge. The limitation of this research is the number of respondents which there are only 202 respondents due to saving research time. This research also only examines environmental awareness, green product advertisement, environmental knowledge, and green purchase intention variables. Researchers hope that this research can help increase sales and find out how much influence Environmental Awareness, Green Product Advertising, and environmental knowledge have on Green Purchase Intention. Key words: Environmental Awarness, Green Product Advertising, Environmental Knowledge, Green Purchase Intention.
FACTORS THAT INFLUENCE ENTREPRENEURIAL INTEREST OF FEB STUDENTS OF TARUMANAGARA UNIVERSITY Rodhiah Rodhiah; Randy Soerijadi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10907

Abstract

Entrepreneurship is an important aspect for economic development in a country, because entrepreneurship can maintain economic balance by opening up jobs in a country and can increase people's income. In Law Number 20 of 2008 concerning MSMEs through a conducive business climate and business development. The development of the business climate is carried out by determining various regulations and policies in various aspects of economic life. Therefore, Micro, Small and Medium Enterprises get the maximum opportunity, protection and business support. Business development is carried out by providing mentoring facilities and strengthening assistance to grow and increase competitiveness. The purpose of this study was to find out 1) the effect of entrepreneurship education on the entrepreneurship interest of Tarumanagara University FEB students, 2) the influence of the family environment on the entrepreneurship interest of Tarumanagara University FEB students, 3) the effect of self-concept on the entrepreneurship interest of Tarumanagara University FEB students. The sample selection technique used in this study was non-probability sampling and the sampling technique used was purposive sampling. Data was taken using an online google form questionnaire with a total of 100 respondents. Data processing in this study uses SmartPLS. The sample in this study was FEB students at Tarumanagara University who had taken entrepreneurship courses and were interested in becoming entrepreneurs. The results of this study are 1) Entrepreneurship education has no effect on the entrepreneurship interest of FEB Tatumanagara University students, 2) The family environment has no effect on the entrepreneurship interest of FEB Tarumanagara University students, 3) Self-concept has a positive effect on the entrepreneurship interest of FEB Tarumanagara University students. Keywords: Entrepreneurship Education, Family Environment, Self-Concept, and Entrepreneurial Interest
Pengaruh Subjective Norm dan Religiosity terhadap Purchase Intention dari Halal Brands Melalui Attitude Alvin Refaldy; Rodhiah Rodhiah
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.8215

Abstract

The number of brands on the market makes every customer face in determining the product to be purchased. Products with Halal certification are very important for adherents of the Islamic faith. The broad perspective of Halal brands has become a component of life for a follower of Islam. In Indonesia, in the industry, it is necessary to have a halal status and must go through several procedural steps in order to be able to market the Halal brand. The existence of this study aims to examine the effect of subjective norms and religiosity on purchase intention and attitude as a medium for mediating subjective norms and religiosity on purchase intentions of Halal brands. The technique used is non-probability sampling with a purposive sampling method, then the questionnaire distributed online via google form, and processed using SmartPLS 4. The population is users of Halal brands, totaling 105 respondents domiciled in Jakarta. This research uses data analysis, such as validity and reliability tests; multicollinearity; coefficient of determination; effect size; and hypothesis testing. The results of this study are subjective norms and religiosity can affect purchase intention, while subjective norms and religiosity can affect purchase intentions through attitude mediation. Keywords : Subjective Norm, Religiosity, Attitude, Purchase Intention, Halal Brands
Co-Authors Alvin Refaldy Andree Gunawan Christiandinata Tjandra Bravo Njo Felix Andriyanto Nur Hidayah Randy Soerijadi Valentina Valentina Yunia Arinda Jayanti