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All Journal Proceedings of International Conference on Multidiciplinary Research Inovasi Sosial: Jurnal Pengabdian Masyarakat
Cut Nizma
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Social Sciences

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Strategy for Strengthening Creative Economy Based on Digital Entrepreneurship Through the Pentahelix Model in Deli Serdang Regency (Case Study in Percut Sei Tuan District) Dina Arfianti Siregar; Cut Nizma; Darwin S.H. Damanik
International Conference on Multidisciplinary Research Vol 4, No 1 (2021): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v4i1.3759

Abstract

The purpose of this research is to find out the obstacles faced by business actors in strengthening the creative economy and determine what strategies are most appropriate in strengthening the creative economy. This type of research is a qualitative research with 15 research informants. Through interactive data analysis with interview techniques and focus group discussions, information related to the object of research was obtained. The results of the study show that there are obstacles faced by business actors, namely the inability to sell products using digital technology due to lack of knowledge and understanding of digital entrepreneurship, limited raw materials, lack of business capital, the role of media in online marketing and promotion has not been maximized, collaboration is not optimal between academics, business, government, community and media. The best strategy that can be applied is a growth strategy through the role of the government which is enthusiastically hold digital entrepreneurship training to improve marketing skills of business actors and sales volume, actively make promotion via digital marketing that can reach a larger number of target audiences, improve product quality, increase motives and product characteristics through innovation and creativity, actively hold exhibitions and marketing events, and conduct optimal collaboration between academics, business, government, communiy and media. Keywords: creative, digital entrepreneurship, pentahelix model
Pengabdian Mandiri Kemitraan Masyarakat Penguatan Literasi Keuangan untuk Mendukung Keberlanjutan Usaha Tenank Cafe Medan Riswanto Riswanto; Khairul Khairul; Cut Nizma; Diena Fadhilah; Jasa Ginting
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v3i2.3236

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in national economic growth, particularly in creating employment opportunities and improving community welfare. However, many MSME actors still face challenges in financial management due to limited financial literacy and inadequate understanding of simple accounting practices. Tenank Cafe Medan is one of the culinary businesses with strong development potential, yet it continues to experience difficulties in transaction recording, cash flow management, and preparing simple financial reports, which may affect business sustainability and operational effectiveness. This Community Partnership Independent Service Program (PMKM) aims to improve the financial literacy of business partners in supporting sustainable business development. The implementation methods included observation, socialization, training, direct practice, and mentoring activities focused on business financial management and transaction recording. The results of the program indicate an increase in the partner’s understanding of financial management, transaction recording, and the preparation of simple profit and loss reports. In addition, the partner has started to separate business finances from personal finances. Therefore, this activity provides a positive contribution toward strengthening business management practices and supporting the sustainability and long-term development of Tenank Cafe Medan.
Co-Authors Darwin S.H. Damanik Diena Fadhilah Dina Arfianti Siregar - Jasa Ginting Khairul Khairul Riswanto Riswanto Riswanto Riswanto