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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Desvira Utami Rahmadini
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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Effectiveness of Civil Servant Retirement Payment Services at PT. Pos Indonesia KCP Perbaungan Desvira Utami Rahmadini; Muhammad Arif
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 1 (2022): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i1.545

Abstract

Pension is an old age guarantee and is a reward for Civil Servants who have served the State for many years. This study was conducted to determine whether the services provided when paying civil servant pension funds were effective. The research method in this study is a qualitative research method, and the technique of collecting data is observation or direct observation to the research location, conducting interviews, and documentation. The results showed that the service provided by PT. Pos Indonesia Kcp Perbaungan is good but not effective enough. This is because there are several components that are still lacking but are not the most important, such as the absence of queue numbers and office equipment which sometimes experience machine problems. With this research, it is hoped that the company will be able to meet the existing deficiencies in order to achieve effectiveness in service.
PENGARUH HARGA, KUALITAS PELAYANAN, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK BTS MEAL OLEH KONSUMEN MUSLIM Desvira Utami Rahmadini; Ahmad Amin Dalimunthe
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.21496

Abstract

Consumer purchasing decisions are usually carried out when consumers choose and evaluate a product or service. Price, service quality, and brand ambassadors are considered to be important to determine a consumer's purchase decision. Therefore, this study aims to measure the effect of price, service quality, and brand ambassadors on Muslim consumers’ decision to purchase BTS Meal products. 90 Muslim consumers were selected as respondents using non-probability sampling with purpossive sampling technique. To collect data, a google form of questionnaire was distributed. Using multiple linear regression, the data were analyzed with SPSS. The results show that price and service quality of the BTS Meal have a positive yet not significant effect on the Muslim consumers’ purchasing decisions. While the brand ambassador has a positive and significant impact on the consumers’ decisions. Simultaneously, the three measured variables have a significant effect on the Muslim consumers when deciding to purchase the product. However, 75% of the coefficient of determination stated that the value of purchasing decisions was influenced by other factors. Thus, the findings suggest that the manufacturers need to optimize the use of Brand Ambassadors while emphasizing the equal importance of price and service quality for the success of promoting the product.
Co-Authors Ahmad Amin Dalimunthe Muhammad Arif