Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal PUBLIKA : Jurnal Ilmu Administrasi Publik Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Sawitri Sawitri
Universitas Islam Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PELAKSANAAN PARTISIPASI MASYARAKAT DALAM PEMBAGUNAN FISIK DESA DI SURYA INDAH KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN Sawitri Sawitri; Lilis Suriani
PUBLIKA : Jurnal Ilmu Administrasi Publik Vol. 4 No. 1 (2018): Jurnal Publika
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.324 KB) | DOI: 10.25299/jiap.2018.vol4(1).3582

Abstract

This thesis entitled "the implementation of community participation in physical development in the beautiful solar village subdistrict pangkalan kuras district pelalawan" by Sawitri. This thesis aims to find out the implementation of organizing community participation in rural development whether it is running well or not and know the involvement of the community in maintaining the results of development and evaluate of the development program that has been realized and what has not been realized whether the assessment of villagers with the results of development. This problem is discussed based on facts in the field using quantitative research methods and then combined with descriptive qualitative research methods. The results of the research that has been conducted have shown that the participation of the beautiful solar villagers in planning, implementation, utilization, and development evaluation is quite good in its presentation. Public awareness of the importance of village development has been quite maximal. In this study, the inhibiting factor is discussed about the education of rural communities which is still minimal for the level of progress if measured for now. This good participation is also the responsibility and duty of village government and village communities to always strive in promoting and enhancing community participation. It also requires the attention especially the government to motivate, invite and try to increase community participation in physical development of the village.
The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products Sawitri Sawitri; Awliya Afwa
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2382

Abstract

This study aims to analyze the influence of fashion involvement, shopping lifestyle, and live streaming shopping on e-impulse buying of fashion products in TikTok Shop users in Pekanbaru City. The phenomenon of increasing impulse purchases in the context of social commerce is a major concern, especially as TikTok has evolved from a mere entertainment platform to an interactive marketing medium that encourages spontaneous purchase decisions. A quantitative approach was used for the survey method of 100 respondents selected through purposive sampling technique. Data was collected using questionnaires and analyzed by multiple linear regression through SPSS software. The results of the study show that fashion involvement, shopping lifestyle, and live streaming shopping have a positive and significant effect on e-impulse buying of fashion products at TikTok Shop in the city of Pekanbaru. These findings indicate that the higher the consumer engagement with fashion, the stronger their shopping lifestyle, and the more intense the interactive experience through live streaming, the tendency to make impulse purchases also increases. This research offers practical implications for online businesspeople in designing marketing strategies that harness the power of real-time interaction and visual appeal to drive spontaneous purchase decisions.
Co-Authors Awliya Afwa Lilis Suriani