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All Journal Jurnal Ipteks Terapan : research of applied science and education Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Mutiana Pratiwi
Universitas Putra Indonesia “YPTK” Padang
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THE EFFECTIVITY OF E-BRANDING IMPLEMENTATION WITH CRM CONCEPT ON INCREASED SALES AT CATERING BUSINESS IN PADANG CITY Mutiana Pratiwi; Ulya Ilhami Arsyah
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 3 (2020): Re Publish Issue
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.464 KB) | DOI: 10.22216/jit.v14i3.105

Abstract

Micro, small and medium enterprises are a business sector that is very helpful in various aspects of theIndonesian economy. In the city of Padang has various types of SME businesses. One of them is Catering. Thedevelopment of the catering business in this city is very rapid because of the many people's interest in usingthese services. As a result, there was competition between businesses that showed a significant impact on thecatering business so that each of these businesses had to be able to create their own market by creating a brandfor their catering business. This research was conducted to determine the effectiveness of the implementation ofe-branding UKM Catering Padang City with the concept of CRM (Customer Relationship Management) toincrease sales. The results of this study are the determination of the effectiveness of e-branding that has beencarried out on the level of marketing and income obtained by SMEs, which have benefits as a form ofactualization of the character of the UKM Catering business and to support marketing so that sales increase andincrease competitiveness appears. The method used is Customer Relationship Management (CRM).
THE EFFECTIVITY OF E-BRANDING IMPLEMENTATION WITH CRM CONCEPT ON INCREASED SALES AT CATERING BUSINESS IN PADANG CITY Mutiana Pratiwi; Ulya Ilhami Arsyah
Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.464 KB) | DOI: 10.22216/jit.v14i3.105

Abstract

Micro, small and medium enterprises are a business sector that is very helpful in various aspects of theIndonesian economy. In the city of Padang has various types of SME businesses. One of them is Catering. Thedevelopment of the catering business in this city is very rapid because of the many people's interest in usingthese services. As a result, there was competition between businesses that showed a significant impact on thecatering business so that each of these businesses had to be able to create their own market by creating a brandfor their catering business. This research was conducted to determine the effectiveness of the implementation ofe-branding UKM Catering Padang City with the concept of CRM (Customer Relationship Management) toincrease sales. The results of this study are the determination of the effectiveness of e-branding that has beencarried out on the level of marketing and income obtained by SMEs, which have benefits as a form ofactualization of the character of the UKM Catering business and to support marketing so that sales increase andincrease competitiveness appears. The method used is Customer Relationship Management (CRM).
Perancangan Dan Implementasi Supply Chain Management Untuk Stok Dan Pemasaran Herbisida Pada UD. Anugrah Jaya Tani Dengan Bahasa Pemrograman PHP Dan Database MySQL Fitri Amelia Sari Lubis; Surmayanti Surmayanti; Mutiana Pratiwi
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi Vol. 2 No. 2 (2024): Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/bridge.v2i2.52

Abstract

Advances in information and communication technology are growing rapidly in all directions so that a lot of information is produced from technology and is applied in various fields. In the field of information technology, Supply Chain Management is also needed, which is used to monitor inventory and marketing of goods at UD. Anugrah Jaya Tani. UD. Anugrah Jaya Tani is a kiosk that sells various herbicides. Supply chain management (SCM) is one part that can also be developed with the existence of internet resources. The internet can play a role in facilitating SCM activities. This is because SCM activities require communication between the parties involved in this matter. The purpose of using supply chain management, where the most basic is to be able to align customer demand with existing supply. The results of this study are to determine the amount of stock of goods to be marketed, create a system that can be accessed by anyone, and create an attractive consultation layout.
Co-Authors Arsyah, Ulya Ilhami Fitri Amelia Sari Lubis Surmayanti, Surmayanti