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Penerapan Metode Klasifikasi Decision Tree dan Algoritma C4.5 dalam Memprediksi Kriteria Nasabah Kredit Mega Auto Finance Puji Santoso; Rudy Setiawan
JURIKOM (Jurnal Riset Komputer) Vol 7, No 2 (2020): April 2020
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.117 KB) | DOI: 10.30865/jurikom.v7i2.1762

Abstract

One of the tasks in the field of marketing finance is to analyze customer data to find out which customers have the potential to do credit again. The method used to analyze customer data is by classifying all customers who have completed their credit installments into marketing targets, so this method causes high operational marketing costs. Therefore this research was conducted to help solve the above problems by designing a data mining application that serves to predict the criteria of credit customers with the potential to lend (credit) to Mega Auto Finance. The Mega Auto finance Fund Section located in Kotim Regency is a place chosen by researchers as a case study, assuming the Mega Auto finance Fund Section has experienced the same problems as described above. Data mining techniques that are applied to the application built is a classification while the classification method used is the Decision Tree (decision tree). While the algorithm used as a decision tree forming algorithm is the C4.5 Algorithm. The data processed in this study is the installment data of Mega Auto finance loan customers in July 2018 in Microsoft Excel format. The results of this study are an application that can facilitate the Mega Auto finance Funds Section in obtaining credit marketing targets in the future
Teknologi Tepat Guna UMKM Kotim Kelompok Tani Kecamatan Pulau Hanaut Puji Santoso; Mustaqiem Mustaqiem
Journal of Information System Research (JOSH) Vol 2 No 1 (2020): Oktober 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.238 KB)

Abstract

Appropriate technology is technology that is in accordance with the conditions in which the technology is used and applied both in terms of social, economic, and cultural aspects, so that users can easily participate and can meet their needs effectively and efficiently. Public Transportation of Hanaut Island District is under the auspices of the Forming Alliance Micro, Small and Medium Enterprises (API UMKM), has superior products. As for some products from UMKM, Hanaut Island District, including Sampit Coffee, Virgin Coconut Oil, Coconut Cooking Oil, Lemon Water, Carang Mas and others. In running its business, the Hanaut Island District UMKM in collaboration with local farmers has several obstacles including the slow marketing of UMKM products due to the lack of promotional media and limited marketing areas and also the products of Hanaut Island District UMKM themselves are not well known by the community, causing the product to be slow to sell, Therefore, to overcome the above problems by creating an internet site, the management can arrange up to date promotions according to the type of product and price in the market and can adjust consumer needs. by utilizing information technology can make it easier for consumers to select and order products by looking directly at the type, weight and price of products that suit their needs without having to come to the location