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All Journal IJTB | INTERNATIONAL JOURNAL OF TECHNOLOGY AND BUSINESS I-STATEMENT Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Economics and Business Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Pengabdian Kepada Masyarakat International Conference on Digital Advanced Tourism, Management, and Technology Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Societal Serve: Journal of Community Engagement and Services
Sujoko Winanto, Sujoko
Sekolah Tinggi Ilmu Manajemen Dan Ilmu Komputer ESQ
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Kelayakan Kawasan Ekonomi Khusus (KEK) Pariwisata dalam Meningkatkan Daya Tarik Investasi dan Perekonomian Lokal Winanto, Sujoko; Ramdhan, Dadan
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1611

Abstract

Tourism Special Economic Zones (SEZs) are strategic instruments for enhancing investment attractiveness and stimulating local economic growth. However, the effectiveness of Tourism SEZs in achieving these goals remains a subject of academic and policy debate. This study aims to analyze the feasibility of Tourism SEZs in boosting investment and regional economies through a literature review that examines economic theories, government policies, and case studies of existing SEZs. The research employs a qualitative approach based on a literature study from journals, books, and official reports. The findings indicate that the success of Tourism SEZs highly depends on factors such as investment incentives, supporting infrastructure, conducive regulations, and the active role of stakeholders. Additionally, SEZs with strong destination branding strategies tend to be more successful in attracting investment and increasing regional revenue. The study's implications highlight the importance of adaptive, data-driven policy design in managing Tourism SEZs to generate significant and sustainable economic impacts. Therefore, synergy between government, private sectors, and local communities is crucial in optimizing Tourism SEZs as a driver of local economic growth.
UTILISASI DIGITAL MARKETING PADA UMKM DI IWAPI JAKARTA TIMUR Sujoko Winanto; Bayu Kelana; AlyaFiryal Laila Ramadhina; Faraz Sitta Fariha; Muhammad Rafi Thoriq; Fiona Muflih Winza
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2022): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.217 KB) | DOI: 10.56910/safari.v2i3.230

Abstract

Dengan adanya tantangan yang telah dijabarkan, kami hadir untuk membantu dan berkontribusi dalam Pengabdian atau pengembangan UMKM. Rancangan pelaksanaan kegiatan PKM ini untuk meningkatkan pengetahuan bagi pengguna media sosial terutama pada pelaku UMKM mengenai digital marketing menginspirasi untuk dilakukannya kegiatan PKM untuk memberikan pelatihan mengenai penggunaan teknologi informasi dan komunikasi ini. Tujuan utuma dari Utilisasi Digital Marketing sendiri adalah agar UMKM dapat lebih baik dalam hal pemasaran secara digital untuk menginformasikan produknya lebih baik dengan harapan untuk menarik konsumen dan calon konsumen secara cepat, mendapat target pasar yang lebih luas, penjualan meningkat dan merangkul potensi pasar yang baru. Kegiatan yang dilakukan ialah membuat strategi langkah pelaksanaan utilisasi digital marketing yaitu melalui wawancara para pemilik UMKM mengenai bisnis usahanya dan membuat strategi pelaksanaannya Pelaksanaan program Utilisasi Digital Marketing pada UMKM IWAPI Jakarta Timur berhasil dilaksanakan dengan baik dan sesuai dengan harapan. Ibu ibu anggota IWAPI Jakarta Timur sangat antusias untuk mengikuti semua kegiatan dan juga workshop baik secara online dan offline yang dilaksanakan oleh kelompok kami. Meskipun terdapat sedikit kendala namun semua bisa diatasi dengan semangat dan kerjasama yang baik oleh anggota kelompok dan dukungan pembina. Dapat disimpulankan bahwa tujuan dari adanya program ini adalah memberikan pengetahuan mengenai digital marketing untuk meningkatkan engagement bisnis yang dimiliki oleh Ibu-Ibu Ikatan Wanita Pengusaha Indonesia (IWAPI). Kedepannya, diharapkan workshop dan program ini dapat memberikan perubahan yang baik serta memajukan bisnis terutama ibu-ibu UMKM IWAPI Jakarta Timur. Kata Kunci:
Ethical and Sustainable AI Adoption in Future Global Business Practices Winanto, Sujoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2401

Abstract

Artificial intelligence (AI) has become a transformative force in global business, offering unprecedented opportunities for innovation and efficiency while simultaneously raising complex ethical and sustainability challenges. This study explores how ethical principles and sustainability frameworks can be integrated into AI-driven business practices, emphasizing the dual imperative of technological advancement and responsible governance. Employing a qualitative research design with a library research approach and content analysis, the study systematically reviews academic literature, policy documents, and institutional reports published between 2020 and 2025. Findings highlight key ethical issues including fairness, accountability, transparency, and privacy, as well as sustainability dimensions related to environmental impact, economic inclusivity, and social equity. The analysis further reveals that while global regulatory frameworks such as the OECD AI Principles and UNESCO recommendations provide valuable guidance, governance remains fragmented and often lags behind technological innovation. Importantly, the study identifies a research gap in integrative scholarship that simultaneously addresses ethical and sustainability concerns in business adoption of AI. The results suggest that embedding ethical and sustainable AI into corporate strategies is essential not only for compliance but also for building resilience, fostering stakeholder trust, and achieving long-term competitiveness. This research contributes to academic discourse by offering a comprehensive framework for aligning AI innovation with global ethical and sustainability objectives, while also providing practical insights for policymakers, corporations, and international organizations.
Unveiling Local Cultural Tourism: Strategies For Development In The Digital 5.0 Era Sujoko Winanto
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.161

Abstract

The convergence of digital technologies with cultural tourism has become increasingly significant in the era of Digital 5.0. This paper explores the potential strategies for developing cultural tourism based on local heritage in this digital age. The objective of this research is to analyze and propose effective strategies for the development of cultural tourism leveraging local heritage in the context of Digital 5.0. This research adopts a library research approach to gather relevant literature, scholarly articles, and case studies related to cultural tourism, local heritage, and digital technologies. The collected information is critically analyzed to identify emerging trends and effective strategies for developing cultural tourism in the Digital 5.0 era. The findings reveal several key strategies for the development of cultural tourism based on local heritage in the Digital 5.0 era. Firstly, leveraging digital platforms and social media for promoting cultural attractions and engaging with tourists. Secondly, fostering partnerships between local communities, governments, and tourism stakeholders to preserve and showcase cultural heritage. Thirdly, integrating immersive technologies such as virtual reality (VR) and augmented reality (AR) to enhance visitor experiences and storytelling. Fourthly, implementing sustainable tourism practices to ensure the preservation of cultural assets for future generations. Lastly, investing in digital skills training and capacity building among local communities to actively participate in the digital tourism ecosystem
Project Management: Enhancing Company Resource Efficiency and Effectiveness Winanto, Sujoko
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Project management represents a strategic endeavor aimed at enhancing the efficiency and effectiveness of a company. As technology evolves, it becomes imperative for companies to adapt to the significant changes occurring in the business landscape. This study seeks to provide a comprehensive conceptual explanation of project management. Conducted as a literature review, this paper analyzes various sources from journals, books, and websites that delve into the conceptual aspects of project management. Data collection for this paper is primarily based on documentation, including articles and books, and employs content analysis to analyze descriptive literature data or scientifically analyze premises conveyed. The data analysis methods employed are deductive, inductive, and comparative in nature. The key findings of this study indicate that project activities are temporary endeavors with defined resource allocations, aimed at accomplishing predetermined tasks within a specified timeframe. Project management entails planning, organizing, leading, and controlling company resources to achieve short-term objectives. While this paper shares similarities with others in discussing project management conceptually, it distinguishes itself by providing accompanying methodologies geared towards enhancing the efficiency and effectiveness of company resources in project management
Masa Depan Pekerjaan dalam Organisasi Agile: (Peran SDM dalam Menavigasi Volatilitas Ekonomi) Sujoko Winanto; Abdul Haris Muchtar
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.234

Abstract

In the context of accelerating global economic volatility, organizations are increasingly required to adopt agile business models that enable them to remain competitive and resilient. Although business agility has been extensively discussed from structural and technological perspectives, the strategic role of Human Resources (HR) in shaping agile organizations and addressing the future of work remains insufficiently explored. This study aims to examine how HR contributes to organizational adaptability and resilience in uncertain environments by aligning human capital practices with agile frameworks. Using a mixed-methods approach, data were collected through surveys and semi-structured interviews with HR leaders and employees in industries most exposed to economic disruption, including finance, technology, and manufacturing. The findings reveal four critical dimensions of HR’s role: workforce flexibility achieved through reskilling initiatives and adaptive work arrangements; agile leadership development to enhance decision-making under uncertainty; prioritization of employee well-being and engagement as foundations of organizational resilience; and digital HR transformation leveraging analytics and artificial intelligence to strengthen efficiency and collaboration. These findings validate and extend the existing literature, demonstrating that HR is not merely a supporting or administrative function but a strategic driver of agility. The study concludes that by embedding HR strategies into organizational agility frameworks, companies can better navigate economic turbulence, enhance workforce adaptability, and secure long-term competitiveness in the global market.
The Role of AI-Driven Marketing Insights in Enhancing Financial Performance and Competitive Advantage Julaeha, Lia Siti; Ramdhan, Dadan; Winanto, Sujoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5278

Abstract

This study explores the role of AI-driven marketing insights in enhancing financial performance and competitive advantage from an interdisciplinary business perspective. As organizations increasingly operate in data-intensive environments, artificial intelligence has emerged as a strategic tool capable of transforming marketing data into actionable insights that support managerial and financial decision-making. Using a qualitative research design with a library research approach, this study synthesizes conceptual and empirical literature from marketing, finance, and strategic management to examine how AI-driven marketing insights contribute to firm performance. The analysis reveals that AI-driven marketing insights play a critical role in improving decision quality, marketing efficiency, and financial accountability by linking marketing activities directly to measurable financial outcomes such as revenue growth, cost optimization, and return on investment. Furthermore, the integration of AI capabilities into marketing analytics strengthens firms’ ability to develop sustainable competitive advantage through superior customer understanding, faster market responsiveness, and enhanced strategic alignment between marketing and finance functions. The findings also highlight the importance of organizational integration and data-driven culture in maximizing the financial value of AI adoption. This study contributes to the literature by offering a holistic conceptual framework that positions AI-driven marketing insights as a strategic capability rather than a purely technological tool. The research provides valuable implications for academics and practitioners seeking to understand how artificial intelligence can be leveraged to align marketing strategies with financial performance and long-term competitiveness.
Character Development in Children of Baitul Hidayah Foundation (East Jakarta) Sujoko Winanto; Haris Muchtar, Abdul; Nugraha, Risman; Raditya Rahman, Nandito; Dzaki Mahendra, Naufally; Agustina, Resti; Salsabiila; Al Fatih, Usamah; Putri Adinda, Audy; Is'ad, El Thaariq; Alif Zaky Cakramusi Putra; Haikal Fuady, Muhammad
SocietalServe: Journal of Community Engagement and Services Vol 1 No 1 (2024): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v1i1.12

Abstract

Character development education for children remains largely overlooked, with the majority only receiving instruction within elementary school classrooms, lacking practical activities to enhance their awareness. In our community empowerment project at the Baitul Hidayah Foundation, we endeavored to address this gap by providing materials, educational sessions, games, and project activities centered around children's character development, employing the 4-color character approach. Our efforts were guided by research focusing on children's character education and its impact on their comprehension of the significance of possessing good character to nurture positive relationships with peers, siblings, and others. Furthermore, following the outcomes of the Focus Group Discussion (FGD) involving the Baitul Hidayah Cijantung Foundation and Group 6 members, it became evident that the Baitul Hidayah Foundation had previously neglected character development education for its students, to the extent of never incorporating it into their curriculum. Therefore, our Community Empowerment Group 4 set out to rectify this deficiency by educating students at the Baitul Hidayah Foundation about the importance of character and providing guidance on its practical application.
Supporting Local SMEs through the Digitalization of Ecotourism Village Business in South Tangerang Haris Muchtar, Abdul; Winanto, Sujoko; Said Agil Sidiki, Zulfikar; Samrotul Fuadah, Arsa; Islami Ansar, Aulia; Addin Naufal, Eldrian; Hanifah, Hana; Qalisya, Khayla; Aisyah Al-Humairah Ahmad, Sayyidah; Fauzan, Muhammad
SocietalServe: Journal of Community Engagement and Services Vol 1 No 2 (2024): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v1i2.43

Abstract

The COVID-19 pandemic has had a significant impact on the economic sector, particularly MSMEs, which have struggled to adapt to the digital era. This report discusses the implementation of a community empowerment program aimed at enhancing MSMEs' ability to utilize digital marketing through social media platforms such as Instagram and Facebook. The program involved stages of FGD, surveys, socialization, training, mentoring, and evaluation. The culminating activity, a webinar titled "Optimizing Your Instagram for Business," was attended by 10 MSMEs. Evaluation results showed that the program successfully improved participants' understanding and skills in utilizing social media to boost sales. It is hoped that similar programs can continue to support MSMEs in facing the challenges of the digital era and increase their contribution to the national economy.
Penguatan Sumber Daya Manusia Halal Di Rest Area KM 72A Tol Purbaleunyi Arah Bandung Darmawan, Rachmat; Julian, Fajar Azhari; Rachmayani, Novianti; Rochim, Abdul; Mulyana, Andri; Adzka, Muhammad; Muchtar, Abdul Haris; Winanto, Sujoko
SocietalServe: Journal of Community Engagement and Services Vol 2 No 2 (2025): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v2i2.122

Abstract

Halal Product Processing (P3H) certification mentoring is a community service activity aimed at helping P3H training participants obtain halal certification in halal human resource competencies. The research was conducted by mentoring halal human resource participants around the KM 72A Rest Area. The method of this activity is PAR (Participatory Action Research) to be able to answer partner problems directly through a combination of knowledge transfer, field practice and ongoing coaching. Mentoring is carried out by training P3H participants by providing pre- and post-tests, as well as creating SiHalal accounts and of course uploading documents to the application. Conducting simulations in conducting halal verification and validation for assisted MSMEs. Training is carried out until P3H participants are eligible to receive certificates. The result of this service is the certification of P3H training participants, which is expected to provide added value for participants and the community around the KM 72A Rest Area and of course, public or buyer confidence in the sustainability of the halal zone at the KM 72A Rest Area
Co-Authors Abdul Haris Muchtar Abdul Haris Muctar Abdul Rochim Addin Naufal, Eldrian Adzka, Muhammad Agustina, Resti Ahmad Maulidizen Aisyah Al-Humairah Ahmad, Sayyidah Al Fatih, Usamah Alif Zaky Cakramusi Putra AlyaFiryal Laila Ramadhina Amriatus Safaah Azmil Mustaqor Bayu Kelana Chance Ginaya Bancar Dadan Ramdhan Darmawan, Rachmat Dzaki Mahendra, Naufally Fadel Hafidh Isman Faraz Sitta Fariha Fiona Muflih Winza Haikal Fuady, Muhammad Hana Hanifah, Hana Hani Ismalia Haris Muchtar, Abdul Is'ad, El Thaariq Islami Ansar, Aulia Jaya Jayanto Julaeha, Lia Siti Julian, Fajar Azhari Muchtar, Abdul Haris Muhammad Alfriandra Hedza Ramadhan Muhammad fauzan Muhammad Hasby Fauzi Muhammad Rafi Thoriq Mulyana, Andri Niken Chaerunisa Nugraha, Risman Putri Adinda, Audy Qalisya, Khayla Rachmayani, Novianti Raditya Rahman, Nandito Ramdhan, Dadan Said Agil Sidiki, Zulfikar Salfadila, Nisrina Salsabiila Samrotul Fuadah, Arsa Thoriq, Muhammad Rafi