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All Journal Warmadewa Management and Business Journal (WMBJ) Asian Journal of Community Services (AJCS) Community Services Journal (CSJ)
Ni Nyoman Rusmiati
Universitas Warmadewa
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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The THE INFLUENCE OF HOTEL MARKETING MIX ON TOURISTS’ REVISIT INTENTION Case Study at Kumala Pantai Hotel, Seminyak, Bali Dr. Ni Luh Putu Indiani, S.E., M.M.; Ni Nyoman Rusmiati; Indra Kusuma Jaya
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.84-91

Abstract

Growth in the number of hotel rooms in Bali shows an increasing trend every year. Thus, hotel room number is far higher than the number of tourists visiting Bali. This triggered intense competition in the hotel industry especially in areas with the highest room number growth which are Sanur and Seminyak. Amidst fierce competition, the right marketing program becomes a superior strategy to ensure firm’s viability. This study aims to examine the relationship between marketing strategy in this case marketing mix strategy and tourists’ revisit intention, by conducting a case study in one of the hotels in Seminyak, Kumala Pantai Hotel. Data collection method was a survey method using a questionnaire. Multiple linear regression analysis technique was used to test the effect of independent variables on dependent variable. The results showed that marketing mix consisting of product quality, price, promotion, and location significantly drives tourists’ intention to revisit Kumala Pantai Hotel. Aspects that need to be considered to improve product quality are unique hotel designs, providing necessary and superior quality facilities. In price aspect, hotel management needs to guarantee price affordability, price compatibility with service quality and target segment. In promotion aspect, hotel management needs to design attractive advertisements and be published in the mass media, provide price incentive, and send attractive promotional content to customers’ email. In location aspect, accessibility and the surrounding area play an important role in encouraging tourists’ interest to revisit the hotel. Keywords: product quality, price, promotion, place, marketing mix, repurchase intention, revisit intention.
Pembinaan Aspek Perpajakan dan Pengisian SPT Tahunan Orang Pribadi UMKM di Kecamatan Mengwi Badung Ida I Dewa Ayu Manik Sastri; Luh Kade Datrini; I Gst Agung Prama Yoga; Ketut Sudarmini; Ni Nyoman Rusmiati
Community Service Journal (CSJ) Vol. 3 No. 2 (2021)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.3 KB)

Abstract

Pengabdian masyarakat di Kecamatan Mengwi merupakan suatu bentuk kepedulian kita kepada masyarakat wajib pajak khususnya Pengusaha Mikro Kecil dan Menengah serta anggota Profesi sebagai wajib pajak yang telah memiliki Nomor Pokok Wajib Pajak (NPWP) namun mereka tidak tahu kewajiban yang harus dilakukan sehubungan kepemilikan NPWP tersebut. Kesadaran masyarakat untuk memiliki NPWP merupakan bentuk kepedulian terhadap pembiayaan pembangunan nasional melalui pembayaran pajak. Pajak adalah sumber terbesar penerimaan negara, mendatang pajak merupakan satu-satunya penerimaan negara untuk menyokong APBN. Pemerintah khususnya Dirjen Pajak selain mengharapkan dukungan masyarakat dalam bentuk pembayaran pajak, juga bentuk pertanggungjawaban masyarakat berupa pelaporan SPT Tahunan merupakan ukuran kepatuhan wajib pajak, semakin lengkap SPT terlapor, semakin baik tingkat kepatuhan wajib pajak, sehingga semakin mudah mengedukasi masyarakat dalam ikut membantu pembiayaan negara melalui pembayaran pajak. Bentuk pengabdian kepada masyarakat yang dilakukan Universitas Warmadewa ini dapat membantu kedua belah pihak yakni meringankan beban wajib pajak dan membantu DJP dalam peningkatan kepatuhan wajib pajak.
Supporting the Accounting, Management Systems, and Entrepreneurship of Milk Pie Production Businesses as Contributors to the Tourism Industry in Bali Ni Wayan Sitiari; Ni Nyoman Rusmiati; Ni Nengah Seri Ekayani
Asian Journal of Community Services Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i10.6562

Abstract

Bali's tourism growth is closely tied to the local culinary scene, especially the famed milk pie. To bolster Bali's status as a tourist hub, businesses must adopt digital accounting and marketing systems. Unfortunately, many entrepreneurs lack a solid grasp of accounting and have yet to embrace digital marketing. This community service project aims to enhance the partners' abilities in financial planning through proper accounting, boost entrepreneurial intentions, and improve digital marketing skills. Methods include discourse and assistance on accounting system, digital marketing strategies, and entrepreneurial skills. The results show that partners increase entrepreneurial enthusiasm and improve record-keeping according to accounting standards. Ultimately, this should boost milk pie sales, enhance product quality, and benefit for entrepreneurs in Denpasar.
Co-Authors I Gst Agung Prama Yoga Indra Kusuma Jaya Ketut Sudarmini Luh Kade Datrini Manik Sastri, I. I. D. A. Ni Luh Putu Indiani Ni Nengah Seri Ekayani Ni Wayan Sitiari