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All Journal Warmadewa Economic Development Journal (WEDJ)
Kadek Adi Putra Gunawan
Universitas Warmadewa, Denpasar, Bali-Indonesia
Economics, Econometrics & Finance

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Pengaruh Faktor Promosi, Pelayanan, Produk, dan Suku Bunga Terhadap Minat Menabung Mahasiswa Pada Bank Umum ( Studi Kasus BNI 46) Kadek Adi Putra Gunawan; A. A. Sri Purnami; Nyoman Senimantara
Warmadewa Economic Development Journal (WEDJ) Vol. 3 No. 2 (2020): Warmadewa Economic Development Journal
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.3.2.2267.45-51

Abstract

The purpose of this study was to determine the effect of promotion, service, product, and interest rates on students' interest in saving at a commercial bank. The data analysis technique used is multiple linear regression test, classic assumption test, determination test (R2), t test and F test. The results of this study show Y = 2.547 + 0.152 X1 + 0.088 X2 + 0.460 X3 + 0.345 X4 + e. The t test results showed that partially the Promotion, Service, Product, and Interest Rates variables had a positive and significant impact on students' interest in saving at a commercial bank. From the results of the F test shows that the variables of Promotion, Service, Products, and Interest Rates simultaneously have a significant effect on students' interest in saving at a commercial bank.
Co-Authors A. A. Sri Purnami Nyoman Senimantara Purnami, Anak Agung Sri