Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal
Novi Haryati
Brawijaya University
Agriculture, Biological Sciences & Forestry Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Identifying elements of mushroom business development in Malang City with a Canvas model approach Ardaneswari Dyah Pitaloka Citraresmi; Novi Haryati; Paramyta Nila Permanasari
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 4, No 1 (2021)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2021.004.01.6

Abstract

The mushroom agroindustry has a profitable business opportunity for farmers because it is easy to cultivate, needs short planting time, and does not require extensive planting land. Moreover, the price of post-harvest products is quite high. To face increasingly intense competition, mushroom agroindustry actors need to implement strategic management to increase business competitiveness. The purposes of this study are to identify a business model using the business mode canvas (BMC) approach, analyse the internal and external factors of mushroom agroindustry and formulate alternative business development strategies using SWOT analysis. The result shows that the business model of mushroom agroindustry viewed by nine elements of BMC. By SWOT analysis, mushroom agroindustry has internal strength in its business that is on clear consumer segmentation (0.650). The weakness is anticipating the fewer consumers’ enthusiasm toward healthy food products (0.500). The opportunity of mushroom agroindustry is optimizing the online market (1.200). The threat is competitors from other food products (0.525). Some alternatives of developing the business are based on hold and maintain position consists of four combined strategies: developing and increasing product quality (SO), increasing promotion and services (ST), marketing the products by social media (WO), and evaluating the quality of business relationship (WT).
The Influence of Product Attributes on Organic Vegetable Purchase Decisions of Young Consumers Through Delivery Services Ranatasya Pramudita; Abdul Wahib Muhaimin; Novi Haryati; Silvana Maulidah
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2337

Abstract

The growing awareness of health and environmental concerns has led to an increase in the consumption of organic vegetables, especially among young consumers. This study aims to identify key factors influencing their purchasing behavior and provide insights for improving business service strategies. Data were collected from 162 purposively selected students at Brawijaya University and analyzed using Structural Equation Modeling (SEM) with WarpPLS. The results indicate that product actuality has the strongest influence on purchasing behavior (effect size = 0.229, p < 0.05), followed by delivery service (0.153, p < 0.05). Delivery service is significantly affected by product actuality, quality, health issues, appearance, freshness, and taste, as well as curiosity and prestige (all p < 0.05). Mediating effects are also significant for product actuality and appearance (p < 0.1). These findings highlight the importance of ensuring authentic products and optimizing delivery services to enhance business performance in the organic market segment.
Co-Authors Abdul Wahib Muhaimin Ardaneswari Dyah Pitaloka Citraresmi Paramyta Nila Permanasari Ranatasya Pramudita Silvana Maulidah