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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Abdul Wahib Muhaimin
Brawijaya University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Physics Social Sciences

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Strategi Sistem Pemasaran Dalam Menghadapi Society 5.0 (Studi Kasus: BUMDes Sumber SEjahtera, Desa Pujon Kidul, Kabupaten Malang) Intan Mega Maharani; Abdul Wahib Muhaimin; Destyana Elingga Pratiwi
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 4 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.04.37

Abstract

Sejak revolusi industri 4.0, pemasaran digital telah berkembang dan tidak berarti bahwa sektor industri siap untuk mengalami transformasi digital. Keberadaan COVID-19 menunjukkan bahwa setiap sektor industri memiliki tingkat kematangan digital yang berbeda-beda. Penelitian ini bertujuan untuk merumuskan strategi berbasis kesiapan digital yang menggunakan studi kasus BUMDes Sumber Sejahtera. Penelitian ini menggunakan metode deskriptif kualitatif dan teori marketing 5.0 sebagai pendekatan model bisnis baru dalam perumusan strategi. Hasil penelitian menunjukkan bahwa BUMDes Sumber Sejahtera termasuk kedalam kategori organik untuk kesiapan digital marketing. Oleh karenanya, dirumuskan dua tindakan strategis untuk menghadapi tantangan society 5.0, yaitu : (1) peningkatan kemampuan sumber daya manusia dan (2) peningkatan kemampuan pemasaran digital.
Application of The Marketing Mix Model in Consumer Behavior Analysis and Its Educational Implications: Case Study of Specialty Organic Coffee at Waroeng Kopi Kayumas Nia Rahmi Setiawati; Abdul Wahib Muhaimin; Agustina Shinta Hartati Wahyuningtyas
Jurnal Penelitian Pendidikan IPA Vol 11 No 4 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i4.10063

Abstract

This study explores the influence of the marketing mix on consumer purchasing decisions for specialty organic coffee at Waroeng Kopi Kayumas in Situbondo Regency. It also examines how consumer attitudes and purchase intentions mediate this relationship. Using an accidental sampling method, data were collected from visitors at the café. The results indicate that while the marketing mix does not directly affect purchase decisions significantly, it has a strong and significant impact on consumer attitudes and purchase intentions. In turn, both these factors significantly influence purchasing decisions. Furthermore, the marketing mix indirectly affects purchase decisions through its influence on attitudes and intentions. These findings contribute to a deeper understanding of consumer behaviour, particularly in niche markets like organic products. They also offer practical and educational value providing a model that can be applied in teaching consumer decision-making, marketing strategies, and sustainability practices in agribusiness and entrepreneurship education
The Role of Social Media Marketing and Store Image in Educating Consumers and Shaping Purchase Decisions of Fresh Vegetables in Malang Frisca Sari Suhendra; Abdul Wahib Muhaimin; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11505

Abstract

The rapid development of information and communication technology has transformed business competition, including in the fresh vegetable retail sector in Malang. The main problem faced by vegetable stores is the increasingly intense competition due to the growth of stores with similar business models, requiring effective marketing communication strategies. This study aims to analyze the direct and indirect influence of Social Media Marketing and Store Image on consumer Purchase Decisions, with Purchase Intention as a mediating variable, at Warung Sayur Segar. The research employed a quantitative approach with purposive sampling involving 100 respondents who had purchased at least once and followed the store’s Instagram account. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with WarpPLS 8.0 software. The results show that both Social Media Marketing and Store Image have a positive and significant effect on Purchase Intention and Purchase Decisions. Furthermore, Purchase Intention significantly mediates the relationship between the two independent variables and Purchase Decisions. The findings conclude that social media functions not only as a marketing tool but also as an informal educational medium that enhances consumer awareness of nutrition, product quality, and healthy consumption, thereby contributing to science literacy in everyday decision making.
Understanding Behavioral Drivers Behind Students Intentions to Limit Ultra-Processed Food Intake Fairuz Alifah; Abdul Wahib Muhaimin; Tri Wahyu Nugroho
Jurnal Penelitian Pendidikan IPA Vol 11 No 10 (2025): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i10.11933

Abstract

Indonesia faces increasing public health challenges due to the rising consumption of ultra-processed foods (UPF) driven by industrialization and urbanization. This study aims to identify the behavioral determinants influencing students’ intentions to reduce UPF consumption by extending the Theory of Planned Behavior (TPB) with health consciousness and environmental concern. A quantitative explanatory design was applied involving 936 students in Malang City selected through purposive sampling. Data were collected using a structured online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with WarpPLS 7.0. The results show that attitude, perceived behavioral control, and environmental concern significantly and positively affect students’ intentions to reduce UPF consumption (p < 0.01). Both health consciousness and environmental concern act as significant mediators linking attitude, subjective norms, and perceived behavioral control with behavioral intention. The model explains 48.5% of the variance in students’ behavioral intentions (R² = 0.485), indicating moderate predictive power. These findings emphasize the role of health and environmental awareness in shaping healthy and sustainable dietary intentions among university students. The study suggests that health and science education programs integrating behavioral and sustainability perspectives can effectively encourage reduced UPF consumption.
Co-Authors Agustina Shinta Hartati Wahyuningtyas Destyana Elingga Pratiwi Fairuz Alifah Fitria Dina Riana Frisca Sari Suhendra Intan Mega Maharani Nia Rahmi Setiawati Tri Wahyu Nugroho