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All Journal Budimas : Jurnal Pengabdian Masyarakat JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis JIMEK
Leo Alexander Tambunan
Matana University
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PAYLATER TERHADAP KEPUTUSAN PEMBELIAN KEMBALI PRODUK DI E-COMMERCE SHOPEE: PAYLATER EFFECT ON DECISIONS REBUYING PRODUCTS AT E-COMMERCE SHOPEE Sarihim; Leo Alexander Tambunan
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 1 No. 2 (2022): Mei : Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v1i2.343

Abstract

The purpose of this study was to determine the effect of paylater on product repurchase at Shopee E-commerce. This study uses quantitative methods with primary data as a reference. The population in this study is people who have bought products using Shopee Paylater more than 1 time at Shopee Indonesia and the sample is 125 people. The data collection technique used a questionnaire consisting of 25 questions in total. The analytical technique used in this study is multiple linear regression analysis by conducting validity tests, reliability tests, followed by hypothesis testing after the assumption test is met. From the analysis conducted, it can be concluded that: (1) Trust (X1) is negative towards repurchase (Y). (2) Ease (X2) has an effect on repurchase (Y). (3) security (X3) has an effect on repurchase (Y). (4) Trust (X1), convenience (X2) and security (X3) affect repurchase (Y). Based on the results of the study found the effect of trust, convenience, security on product repurchase at E-commerce shopee
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU DI MASA PANDEMI DI HOTEL X GADING SERPONG: THE EFFECT OF SERVICE QUALITY ON GUEST SATISFACTION IN THE PANDEMIC TIME AT HOTEL X GADING SERPONG Dewi Ernawati; Leo Alexander Tambunan
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 1 No. 2 (2022): Mei : Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v1i2.344

Abstract

The quality of service at the hotel has a significant impact on guest satisfaction. The higher the quality of service provided, the higher the guest satisfaction. The purpose of this study is to investigate and analyze the impact of quality of service. Quality of service consists of five variables: tangible, reliability, responsiveness, assurance, and empathy, which affect customer satisfaction at X Hotel Gading Serpong. The sample for this study consisted of 125 individuals extracted from the number of guests at the X Hotel Gading Serpong using a random sampling technique. Techniques for collecting data for this study with the questioner. The classical hypothesis test uses the normality test, the multicollinearity test, and the heteroscedasticity test. The data analysis method used in this study is multiple linear regression analysis. Hypothesis test, multiple coefficient of determination analysis (R2). Based on known findings: There is a significant positive effect of quality of service on guest satisfaction at Hotel X Gading Serpon, as shown by the results of multiple linear regression analyzes Y = 0.543 + 0.177 X1 + 0.019X2 + 0.317 X3 + 0.220 X4 + 0.478X5 + e. F-Table of F-Arithmetic (101.126)> F table (2.289) with significance (0.000). The coefficient of determination (R2) has a value of 80.9% and 19.1% is isolated by other factors not included in this regression model.
Pengaruh Kualitas Pelayanan Pasien Rawat Inap Dengan Mengunakan Jaminan asuransi Terhadap Kepuasan Pelanggan Di Rumah sakit X Tangerang Tahun 2021: The Influence of the Quality of Inpatient Services Using Insurance Guarantees on Customer Satisfaction at Hospital X Tangerang in 2021 Haerunisa milawaty; Leo Alexander Tambunan
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2022): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i2.248

Abstract

This study aims to determine how service quality can have an influence on customer satisfaction at hospital X Tangerang. The benefit of this research is to be able to build and provide even better services and be able to increase customer confidence to return for treatment at hospital X Tangerang. This study uses a questionnaire as a method of collecting data on respondents' perceptions. And for the analysis technique used quantitative analysis. The results of this study indicate that there is an influence between Service Quality (X) on Customer Satisfaction (Y) with a determination coefficient of 75.5%.
DAMPAK PERSONAL BRANDING DAN MEDIA SOSIAL DALAM MENINGKATKAN GAYA HIDUP GENERASI Z Leo Alexander Tambunan; Siswono Akuan Rokanta; Kelvin Mulyono; Chronicha Gracea Tiophilus; Martha Felista
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.19972

Abstract

Perkembangan media sosial telah membawa perubahan signifikan terhadap gaya hidup Generasi Z, khususnya dalam membangun personal branding dan identitas digital. Platform seperti TikTok dan Instagram menjadi sarana utama bagi Generasi Z untuk mengekspresikan diri, membangun reputasi, serta memperluas peluang dalam bidang kreatif. Namun, penggunaan media sosial yang tidak tepat dapat memunculkan perilaku konsumtif, pencarian validasi sosial, dan tekanan psikologis. Kegiatan ini bertujuan untuk meningkatkan pemahaman siswa mengenai personal branding dan penggunaan media sosial secara positif guna mendukung pembentukan gaya hidup yang produktif dan bertanggung jawab. Metode yang digunakan berupa workshop edukatif dengan pendekatan pre-test dan post-test yang melibatkan 23 siswa SMA di Tangerang Raya. Kegiatan meliputi penyampaian materi, diskusi interaktif, praktik pembuatan konten positif, serta evaluasi pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai konsep personal branding, pembangunan citra diri positif, dan kesadaran terhadap dampak media sosial terhadap reputasi pribadi. Sebelum pelatihan, mayoritas peserta berada pada kategori pemahaman netral terhadap personal branding, sedangkan setelah pelatihan terjadi peningkatan pada kategori setuju dan sangat setuju. Temuan ini menunjukkan bahwa pelatihan personal branding dan literasi media sosial efektif dalam meningkatkan pengetahuan, kepercayaan diri, serta kemampuan Generasi Z dalam memanfaatkan media sosial secara bijak. Oleh karena itu, program serupa perlu dikembangkan secara berkelanjutan untuk mendukung penguatan literasi digital dan pembentukan gaya hidup positif di kalangan Generasi Z.
Co-Authors Chronicha Gracea Tiophilus Dewi Ernawati Haerunisa milawaty Kelvin Mulyono Martha Felista Sarihim Siswono Akuan Rokanta