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All Journal Journal Of Management Science (JMAS) Journal of Management Sains (JMS)
Vivid Violin
Mahasiswa Program Doktor Ilmu Manajemen, Universitas Muslim Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Konsep Low-Cost Carrier dan Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan pada Maskapai Lion Airlines di Indonesia Vivid Violin; Mahfudnurnajamuddin; Sabri Hasan; Muhlis Sufri
Journal of Management Science (JMS) Vol. 3 No. 1 (2022): Januari - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v3i1.957

Abstract

Penelitian ini dilakukan bertujuan untuk : (1) Menganalisis pengaruh pengaruh konsep Low-Cost Carrier terhadap kepuasan pelanggan pada maskapai penerbangan Lion Airlines (2) Menganalisis pengaruh kualitas layanan terhadap kepuasan pelanggan pada maskapai penerbangan Lion Airlines(3) Menganalisis pengaruh konsep Low-Cost Carrier terhadap loyalitas pelanggan pada maskapai penerbangan Lion Airlines. Penelitian ini menggunakan pendekatan kuantitatif dengan memakai data primer dan sekunder melalui kuesioner sebanyak 396 responden. Penelitian ini dlakukan di Bandara Soekarno Hatta Jakarta, Bandara Juanda Surabaya dan Bandara Sultan Hasanuddin Makassar Data dianalisis menggunakan program SEM AMOS. Hasil penelitian ini menunjukkan bahwa: (1) Low-Cost Carrier berpengaruh positif dan tidak signifikan terhadap Kepuasan pelanggan maskapai penerbangan Lion Air. (2) Kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan maskapai penerbangan Lion AIrlines. (3 Low-Cost Carrier mempunyai pengaruh positif dan signifikan terhadap loyalitas maskapai penerbangan Lion AIrlines (5) Kualitas Layanan berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan maskapai penerbangan Lion Air (6) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan maskapai Lion Air, (8) Low-Cost Carrier berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan maskapai Lion Air. (9) Kualitas Layanan berpengaruh negatif dan tidak signifikan terhadap loyalitas pelanggan maskapai Lion Air. (10) Teknologi pemasaran berpengaruh positif dan signifikan terhadap loyalitas pelanggan maskapai lion Air melalui kepuasan pelanggan. Hal ini menunjukkan bahwa Low-Cost Carrier berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan maskapai lion air melalui kepuasan pelanggan.
Analysis of the Influence of Marketing Technology Concepts, Service Quality, and Low-Cost Carrier on Customers and Customer Loyalty on Lion Air Airlines in Indonesia Vivid Violin; Mahfudnurnajamuddin; Sabri Hasan; Muhlis Sufri
Junal Ilmu Manajemen Vol 5 No 3 (2022): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i3.151

Abstract

This research uses a quantitative approach using primary and secondary data through a questionnaire of 396 respondents. This research was conducted at Soekarno Hatta Airport Jakarta, Juanda Airport Surabaya and Sultan Hasanuddin Airport Makassar. The data were analyzed using the AMOS SEM program. On Lion Airlines, analyze the effect of service quality on customer satisfaction and analyze the influence of the Low-Cost Carrier concept on customer loyalty on Lion Airlines. The results of this study indicate that: (1) Low-Cost Carrier has a positive and insignificant effect on Lion Air airline customer satisfaction. (2) Service quality positively and significantly affects customer satisfaction with Lion Airlines. (3) Marketing technology positively and significantly affects customer satisfaction with Lion Airlines. (4) Low-Cost Carrier has a positive and significant effect on Lion Airlines airline loyalty (5) Service quality has a positive and insignificant effect on Lion Air airline customer loyalty (6) Marketing technology has a positive and significant effect on Lion Air airline customer loyalty (7) Customer satisfaction has a positive and significant effect on Lion Air customer loyalty, (8) Low-Cost Carrier has a positive and insignificant effect on customer loyalty through Lion Air airline customer satisfaction. (9) Service quality has a negative and insignificant effect on customer loyalty of Lion Air airline. (10) Marketing technology has a positive and significant impact on Lion Air's customer loyalty through customer satisfaction. This shows that the Low Cost Carrier has a positive and insignificant effect on lion air airline customer loyalty through customer satisfaction. The benefits of research are to determine the variables that affect customer satisfaction and loyalty so that they can contribute to companies to improve service quality by using optimal marketing technology and always pay attention to service quality on an ongoing basis.
Co-Authors Mahfudnurnajamuddin, Mahfudnurnajamuddin Muhlis Sufri Sabri Hasan Sabri Hasan