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All Journal Bussman Journal : Indonesian Journal of Business and Management
Dimas Zainatul Aropah
Universitas Muhammadiyah Ponorogo
Economics, Econometrics & Finance

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PENGARUH E-WOM, PENGETAHUAN PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE BEKAS BERGARANSI EX INTERNASIONAL DI PONOROGO Dimas Zainatul Aropah; Heri Wijayanto; Dwi Warni Wahyuningsih
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i2.63

Abstract

This study aims to determine the Influence of E-WOM, Product Knowledge, and Lifestyle on the Decision to Purchase a used Iphone with an Ex International warranty in Ponorogo. The method used in this study is a quantitative method. The data from this study were obtained through distributing questionnaires with written statements to respondents and analyzed using the SPSS 21 software application. The population in this study were Iphone users with Ex International warranty in Ponorogo. The sample in this study amounted to 100 using the Simple Random Sampling technique. The results of this study indicate that: (1) There is an influence between e-wom on the decision to purchase a used Iphone with an Ex International warranty in Ponorogo. (2) There is an influence between product knowledge on the decision to purchase a used Iphone with an Ex International warranty in Ponorogo. (3) There is an influence between lifestyle on the decision to purchase a used Iphone with an Ex International warranty in Ponorogo. (4) There is an influence between e-wom, product knowledge, and lifestyle on the decision to purchase a used Iphone with an Ex International warranty in Ponorogo
Co-Authors Dwi Warni Wahyuningsih Heri Wijayanto