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All Journal International Journal of Nusantara Islam Ikomik: Jurnal Ilmu Komunikasi dan Informasi JURNAL PUBLIK REFORM Toplama International Journal of Nusantara Islam
Muchsin al-Fikri
Universitas Sangga Buana Bandung
Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Implementation of Communipreneur Concept In Development Campus Entreprenial H. Muchsin al-Fikri; Tresia Wulandari; Nur Aeni Karimah
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 1 No. 1 (2021): July
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v1i1.1882

Abstract

This study aims to internalize the concept of communipreneur socialized by the Faculty of Social and Political Sciences, Sangga Buana University, Bandung and examine the implementation of the communipreneur concept on the campus. Through a qualitative method approach, researchers conducted observations and dept-interviews with key informants namely the Vice Dean, Witri Cahyati, S. Sos, M.Si, Chairperson of the Department of Communication Science, Pupi Indriati Zaelani, S. Sos, M. Si and several USB lecturers. This study produced several conclusions including; Sangga Buana University as a campus that claims to be an entrepreneur campus is required to make maximum efforts to apply the concept of entrepreneurs to support the birth of students who are independent and entrepreneurial in the field of Communication. The rector’s policy was further broken down by the Communication Study Program at the Faculty of Social and Political Sciences by formulating and implementing the concept of communi-entrepreneur through four fields namely photography, videography, public speaking and script writers. Penelitian ini bertujuan untuk menginternalisasi konsep komunipreneur yang disosialisasikan oleh Fakultas Ilmu Sosial dan Politik Universitas Sangga Buana Bandung dan meneliti implementasi konsep komunipreneur di kampus tersebut. Melalui pendekatan metode kualitatif, peneliti melakukan observasi dan dept-interview kepada key informan yaitu Wakil Dekan, Witri Cahyati, S. Sos, M. Si, Ketua Jurusan Ilkom, Pupi Indriati Zaelani, S. Sos, M. Si dan beberapa dosen USB. Penelitian ini menghasilkan beberapa kesimpulan diantaranya; Universitas Sangga Buana sebagai kampus yang mengklaim sebagai kampus entrepreneur dituntut berupaya secara maksimal untuk menerapkan konsep enterpreneur guna mendukung terlahirnya para mahasiswa yang berjiwa mandiri dan berwirausaha di bidang Komunikasi. Kebijakan rektorat tersebut selanjutnya dibreakdown oleh Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik (Fisip) dengan merumuskan dan mengimplementasikan konsep komunipreneur melalui empat bidang yaitu fotografi, videografi, publik speaking dan script wraiter.
IMPLEMENTASI KONSEP KOMUNIPRENEUR DALAM MEMBANGUN ENTREPRENIAL KAMPUS H. Muchsin Al-Fikri; Nuraeni Karimah
Jurnal Publik Vol 8, No 1 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jpr.v8i1.1476

Abstract

Digital Marketing for Cultural Tourism Development: A Case Study of the Cireundeu Indigenous Village, Cimahi City, Indonesia Nunung Sanusi; Muchsin Al-Fikri; Adi Permana Sidik
International Journal of Nusantara Islam Vol 14 No 2 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i2.57501

Abstract

The rapid advancement of information technology has positively influenced various aspects of society, including the indigenous community of Cireundeu Village in Cimahi City, West Java. The community has adopted digital marketing, particularly through Instagram, as part of the transformation of the indigenous village into a cultural tourism destination and an active participant in regional tourism development. This study focuses on community-based tourism in the Cireundeu Indigenous Village, emphasizing the role of digital marketing in developing cultural tourism while fostering an open and sustainable tourism ecosystem. The objectives of this study are threefold: (1) to examine the role of Instagram as a digital marketing platform in the development of cultural tourism in the Cireundeu Indigenous Village; (2) to identify the commodification of cultural tourism that has the potential to increase the community's economic income; and (3) to analyze the management of digital marketing practices implemented within the village. This research employs a qualitative case study approach, with data collected through in-depth interviews, field observations, and documentation studies. The findings indicate that Instagram-based digital marketing has significantly contributed to the development of cultural tourism in the Cireundeu Indigenous Village and has positively impacted the economic growth of the surrounding community. However, the management of digital marketing activities has not yet reached its optimal level. Therefore, the community should strengthen its digital marketing strategies by expanding its promotional activities beyond Instagram to other social media platforms, particularly TikTok. Furthermore, greater involvement of visitors in sharing their travel experiences is essential to broaden promotional reach and attract more diverse tourist segments.
ANALYSIS STUDY OF EMOJI USAGE IN TIKTOK SOCIAL MEDIA Vilma Dewi Anggraeni; Muchsin al-Fikri; Delvin Musa Navarro Matulessy; Kimmy Azizah Sumengkar
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.486

Abstract

This study aims to analyze the use of emojis in communication on the popular social media platform TikTok among users of various generations. Emojis serve as complements to non-verbal expressions, enhancing emotional conveyance and facilitating message comprehension. Using a qualitative descriptive method and literature study, the research reveals multiple functions of emojis as visual communication tools, cultural symbols, and bridges across language and cultural differences. The findings indicate that emoji use on TikTok not only increases engagement but also reflects generational preferences and meanings, with younger users being more creative and expressive in their emoji usage. This study provides important insights into the role of emojis in effective and meaningful digital communication in the social media era.
Digital Marketing for Cultural Tourism Development: A Case Study of the Cireundeu Indigenous Village, Cimahi City, Indonesia Nunung Sanusi; Muchsin Al-Fikri; Adi Permana Sidik
International Journal of Nusantara Islam Vol 14 No 2 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i2.57501

Abstract

The rapid advancement of information technology has positively influenced various aspects of society, including the indigenous community of Cireundeu Village in Cimahi City, West Java. The community has adopted digital marketing, particularly through Instagram, as part of the transformation of the indigenous village into a cultural tourism destination and an active participant in regional tourism development. This study focuses on community-based tourism in the Cireundeu Indigenous Village, emphasizing the role of digital marketing in developing cultural tourism while fostering an open and sustainable tourism ecosystem. The objectives of this study are threefold: (1) to examine the role of Instagram as a digital marketing platform in the development of cultural tourism in the Cireundeu Indigenous Village; (2) to identify the commodification of cultural tourism that has the potential to increase the community's economic income; and (3) to analyze the management of digital marketing practices implemented within the village. This research employs a qualitative case study approach, with data collected through in-depth interviews, field observations, and documentation studies. The findings indicate that Instagram-based digital marketing has significantly contributed to the development of cultural tourism in the Cireundeu Indigenous Village and has positively impacted the economic growth of the surrounding community. However, the management of digital marketing activities has not yet reached its optimal level. Therefore, the community should strengthen its digital marketing strategies by expanding its promotional activities beyond Instagram to other social media platforms, particularly TikTok. Furthermore, greater involvement of visitors in sharing their travel experiences is essential to broaden promotional reach and attract more diverse tourist segments.
Co-Authors Adi Permana Sidik Delvin Musa Navarro Matulessy Kimmy Azizah Sumengkar Nunung Sanusi Nur Aeni Karimah Nuraeni Karimah Purnama Rachmanita Sandra Irawaty Tresia Wulandari Tresia Wulandari Vilma Dewi Anggraeni Yuyun Yuniarsih