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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL)
Badrunsyah
Universitas Respati Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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THE EFFECT OF FACILITIES AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF GAS STATION IN SETU BEKASI, WEST JAVA Anjas Riseetyawan; Sularto; Agusti Eviana Sari; Badrunsyah
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.075 KB) | DOI: 10.55047/marginal.v1i2.130

Abstract

This study aims to determine the effect of the effect of facilities and service quality on customer satisfaction of gas station in Setu Bekasi, West Java. This research is quantitative research. The data analysis method used is Structural Equation Modeling-Partial Least Square (SEM-PLS) Smart PLS software version 3. The population in this study were gas station customers 3417308 Setu Bekasi, West Java, which according to Non-Probability Sampling with the Accidental Sampling method, resulting total sample of 353 respondents. The testing stages are validity test, reliability test, inner model includes convergent validity, discriminant validity, composite validity, Cronbach's alpha, outer model includes path coefficient test and hypothesis testing. The finding reveals that the facility has a positive and significant direct effect on Customer Satisfaction, the service quality has a direct and significant positive effect on Customer Satisfaction, and the facility has a direct positive and significant effect on Service Quality. Meanwhile, the facilities and service quality have a positive and significant indirect effect on customer satisfaction. From the results of these studies, it can be concluded that the facilities and service quality have an indirect effect on customer satisfaction, but with the facilities and service quality in accordance with what customers expect, it can create and increase customer satisfaction.
PENGARUH CITRA MEREK DAN GAYA HIDUP HEDONIS TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ADIDAS PADA MAHASISWA FEB UNIVERSITAS MERCU BUANA CABANG JATISAMPURNA BEKASI TAHUN 2019 Tika Oktaviani; Nurminingsih; Badrunsyah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 2 (2022): March 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i2.112

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat Pengaruh Citra Merek dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Sepatu Olahraga Adidas Pada Mahasiswa FEB Universitas Mercu Buana Cabang Jatisampurna Tahun 2019. Penelitian ini menggunakan tiga buah istrumen, yaitu instrumen Citra Merek (X1), Gaya Hidup Hedonis (X2) dan Keputusan Pembelian (Y).Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan metode survei. Populasi dan sampel dalam penelitian ini berjumlah 100 responden dengan menggunakan teknik accidental sampling. Kuesioner merupakan instrumen utama untuk mengumpulkan data primer. Analisis penelitian menggunakan SEM. Temuan penelitian ini adalah Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian, Gaya Hidup Hedonis berpengaruh signifikan terhadap Keputusan Pembelian, Citra Merek dan Gaya Hidup Hedonis secara bersama-sama berpengaruh secara signifikan terhadap Keputusan Pembelian. Untuk mempertahankan usaha Adidas tentunya harus lebih memperhatikan kualitas yang ditawarkan kepada pelanggan sehingga Citra Merek tetap menjadi pilihan konsumen untuk memenuhi Gaya Hidup Hedonis sehingga tercipta adanya Keputusan Pembelian.
Co-Authors Agusti Eviana Sari Anjas Riseetyawan Nurminingsih, Nurminingsih Sularto Sularto Tika Oktaviani