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All Journal Jurnal Visi Manajemen (JVM) JIMEK
Enik Rahayu
STIEPARI Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PACKAGING, PROMOSI MELALUI MEDIA SOSIAL DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS NITEN JAMU SEMARANG) Julian Andriani Putri; Enik Rahayu; Wenefrida Ardhian Ayu Hardiani
Jurnal Visi Manajemen Vol. 8 No. 1 (2022): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.608 KB) | DOI: 10.56910/jvm.v8i1.188

Abstract

Penelitian ini dilakukan di Niten Jamu Kota Semarang yang bertujuan untuk mengetahui pengaruh Packaging, promosi melalui media sosial dan variasi produk terhadap keputusan pembelian konsumen (studi kasus di niten jamu semarang). Data penelitian diperoleh melalui kuesioner dan wawancara. Sampel yang digunakan dalam penelitian sebanyak 60 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi para pengusaha maupun pengusaha niten jamu semarang. Data yang diperoleh diolah dengan menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi untuk mengetahui pengaruh variabel independent terhadap variabel dependent, namun sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan uji reliabilitas serta uji persyaratan. Hasil analisis regresi menunjukkan bahwa packagingi, promosi melalui media sosial dan variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen di niten jamu Kota Semarang.
PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KEPUASAN KERJA SERTA BERDAMPAK PADA KINERJA KARYAWAN DI HOTEL MURIA SEMARANG Henry Yuliamir; Dyah Palupiningtyas; Enik Rahayu
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): November : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.856

Abstract

This research was conducted at Hotel Muria Semarang which aims to analyze and describe the influence of competence and motivation on the performance of employees who are experiencing bad conditions because many of the competence of employees still as well as giving motivation is given less as the expectations of employees so turnover. Research data obtained through questionnaires and interviews. The sample used in this research is 114 respondents.The data obtained were processed by using descriptive analysis and quantitative statistical analysis. The result of regression analysis shows that the enhancement of competence and motivation on employee performance, and job satisfaction on the influence of competence and motivation will be followed by improvement of employee performance, and vice versa.
Co-Authors Hardiani, Wenefrida Ardhian ayu Julian Andriani Putri Yuliamir, Henry