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All Journal Jurnal Visi Manajemen (JVM) JIMEK Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Enik Rahayu
STIEPARI Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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PENGARUH PACKAGING, PROMOSI MELALUI MEDIA SOSIAL DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS NITEN JAMU SEMARANG) Julian Andriani Putri; Enik Rahayu; Wenefrida Ardhian Ayu Hardiani
Jurnal Visi Manajemen Vol. 8 No. 1 (2022): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.608 KB) | DOI: 10.56910/jvm.v8i1.188

Abstract

Penelitian ini dilakukan di Niten Jamu Kota Semarang yang bertujuan untuk mengetahui pengaruh Packaging, promosi melalui media sosial dan variasi produk terhadap keputusan pembelian konsumen (studi kasus di niten jamu semarang). Data penelitian diperoleh melalui kuesioner dan wawancara. Sampel yang digunakan dalam penelitian sebanyak 60 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi para pengusaha maupun pengusaha niten jamu semarang. Data yang diperoleh diolah dengan menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi untuk mengetahui pengaruh variabel independent terhadap variabel dependent, namun sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan uji reliabilitas serta uji persyaratan. Hasil analisis regresi menunjukkan bahwa packagingi, promosi melalui media sosial dan variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen di niten jamu Kota Semarang.
PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KEPUASAN KERJA SERTA BERDAMPAK PADA KINERJA KARYAWAN DI HOTEL MURIA SEMARANG Henry Yuliamir; Dyah Palupiningtyas; Enik Rahayu
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): November : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.856

Abstract

This research was conducted at Hotel Muria Semarang which aims to analyze and describe the influence of competence and motivation on the performance of employees who are experiencing bad conditions because many of the competence of employees still as well as giving motivation is given less as the expectations of employees so turnover. Research data obtained through questionnaires and interviews. The sample used in this research is 114 respondents.The data obtained were processed by using descriptive analysis and quantitative statistical analysis. The result of regression analysis shows that the enhancement of competence and motivation on employee performance, and job satisfaction on the influence of competence and motivation will be followed by improvement of employee performance, and vice versa.
Inovasi Jamu Jeli Anak : Metode Housewife Creative dengan Menggabungkan Semangat Kewirausahaan dan Pelestarian Tradisi Lokal untuk Meningkatkan Perekonomian Keluarga Dyah Palupiningtyas; Krisnawati Setyaningrum N; Julian Andriani Putri; Enik Rahayu
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2106

Abstract

The role of housewives is a vital component of the nation that can be empowered to enhance family welfare. Various programs can be implemented by women to improve family well-being by utilizing and managing their surrounding environment. One such program, particularly in the realm of food, is the cultivation and utilization of local traditions, specifically the Family Medicinal Plants (TOGA) program. Prioritized issues include the availability of land for TOGA cultivation and the processing of results that still yield conventional products, limiting their economic value. The use of chemical drugs, especially for children, poses significant risks, given the prevalence of toddlers and children under 12 in residential areas. Efforts are needed to reduce the consumption of chemical drugs in favor of herbal products and to address the innovative production and management of herbal products as a priority for PKK housewives. Activities involve socialization and training using the Housewife Creative Method as a solution. The modification of conventional herbal medicine or liquid herbal medicine into gel form is considered an innovative solution, adding economic value when sold. A 3-4 month community service project in Green Semesta Housing, Wates Subdistrict, Semarang, specifically in RT 2 RW 4, targeting PKK mothers, yielded positive and beneficial results. PKK mothers, who are also homemakers, gained additional insights into the use of TOGA plants, creating economically valuable products such as jelly herbal medicine for children in various types and creative packaging. The project also provided advanced entrepreneurial knowledge related to utilizing local products like TOGA plants. All PKK mothers could predict selling prices and produce appealingly packaged jelly herbal medicine products, making them suitable for marketing and sale.
Peran Pengembangan Sumber Daya Manusia, Inovasi Kuliner dan Strategi Keberlanjutan Terhadap Reputasi Hotel Khairil Anwar; Enik Rahayu
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8642

Abstract

This study investigates the integrated role of Human Resource Development (HRD), Culinary Innovation, and Sustainability Strategy on Hotel Reputation. The research addresses the need for a comprehensive strategy to maintain competitiveness in the current hospitality industry, where customer perception is influenced by service quality, unique F&B offerings, and environmental responsibility. A quantitative approach was employed using survey data collected from 150 hotel managers and staff in Jakarta, analyzed using Structural Equation Modeling (SEM). The main findings show that, collectively, the three variables account for 65% of the variance in Hotel Reputation (R2 = 0.65). Individually, HRD has the strongest positive and significant influence (β=0.35 ; p<0.01), followed by Culinary Innovation (β=0.28; p<0.01 ), and Sustainability Strategy (β=0.20; p<0.05 ). This indicates that investment in HR competency is the primary driver of service excellence, while innovation and green practices significantly bolster market image. The conclusion is that hotels must adopt a holistic management approach, integrating robust HR training, continuous culinary creativity, and firm commitment to sustainability to achieve and maintain superior reputation.
Co-Authors Hardiani, Wenefrida Ardhian ayu Julian Andriani Putri Khairil Anwar Nugraheni, Krisnawati Setyaningrum Yuliamir, Henry