Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal eCo-Buss
Evi Novitasari
STIE Lampung Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Faktor Penentu yang Mempengaruhi pada Keputusan Pembeliaan Smartphone: Studi Empiris Kabupaten Lampung Timur Buchori Buchori; Evi Novitasari; Rinnanik Rinnanik; Wulandari Wulandari
eCo-Buss Vol. 4 No. 3 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i3.387

Abstract

Purchase decisions are strongly influenced by several factors. The purposes of this study focus on examining two crucial factors in purchasing decisions, which are promotion and location on Smartphone purchase. Respondents in this study are consumers from East Lampung Regency. Using statistics analysis study by multiple linear regression, this study proved that promotion and location have a significant effect on smartphone purchase decisions of the consumers. Strategically accessible locations and good promotions in fact will be increasing the purchase of Smartphone products at East Lampung Regency. This study also revealed that consumers have the same views and perceptions of products in the area.
Co-Authors Buchori Buchori Rinnanik Rinnanik Wulandari Wulandari