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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi & Keuangan Islam Proceeding of Conference on Islamic Management, Accounting, and Economics ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Journal of Islamic economy and Community Engagement Velocity: Journal of Sharia Finance and Banking
Alex Fahrur Riza
(Scopus ID: 57216747312) Fakultas Ekonomi Dan Bisnis, Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty? Alex Fahrur Riza; Dwi Marlina Wijayanti
Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v8i1.6058

Abstract

The purpose of this study is to examine the framework of brand experience associating with customer loyalty. Sensory marketing effectiveness is recognized in business contexts but only little research has been conducted on sensory marketing. This study contribute to filling this gap by proposing a model that explains how sensory stimulation influences loyalty. Brand experience is expected to mediate this relationship. This study applies exploratory and explanatory approaches to investigate the sensory marketing concept and examine the framework brand experience in association with customer loyalty. Data is collected using online survey. Respondents are individual who had experience in consuming product at restaurant or cafe that has been using the five senses stimulus. Conceptually, this study found interesting relationship between sensory marketing, brand experience, and customer loyalty then called as triangle sensory marketing. The findings offer an additional insight to managers on sensory marketing strategy to stimulate brand experience that can establish customer loyalty.DOI: 10.15408/ess.v8i1.6058 
Customers attitude toward Islamic mobile banking in Indonesia: Implementation of TAM Alex Fahrur Riza; Muhammad Riza Hafizi
Asian Journal of Islamic Management (AJIM) VOLUME 1 ISSUE 2, 2019
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajim.vol1.iss2.art1

Abstract

Purpose: This study aims to test consumer acceptance of mobile banking Islamic banks using the Technology Acceptance Model. The concept of mobile banking is used to examine the role of banking in facilitating mobile consumer financial transactions.Methodology: This study uses a survey with a sample of 179 users of mobile banking applications Islamic banks in Central Java and Yogyakarta. Data analysis used in this study is SEM with AMOS software assistanceFindings: All hypotheses are supported. Based on the consumer's perspective, mobile banking is an opportunity for the Islamic finance industry. However, mobile banking will transform very quickly and brought new challenges in the era of industry 4.0.Originality: This study enrich the discussion in the literature by retesting the technology acceptance model (TAM) to explain the usage of mobile banking of Islamic bank.
Customer acceptance of digital banking in Islamic bank: Study on millennial generation Alex Fahrur Riza
Proceeding of Conference on Islamic Management, Accounting, and Economics CIMAE Volume 2, 2019
Publisher : Proceeding of Conference on Islamic Management, Accounting, and Economics

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Abstract

Different factors may be influencing the use of information and communication technology. One of the important factors is age. A well-known age-based categorization, commonly used especially in the field of economics, the Millennial Generation has some typical behaviours which are different from the older people. This study investigates the extent to which perceived usefulness and perceived ease of use influences the attitude toward product and behavioural intention towards digital banking adoption of the Millennial Generation. An exploratory research design was followed and the data was collected from Millennial Generation Islamic bank customers between the ages of 22 and 38 in Indonesia. A total of 315 useable questionnaires was collected for analysis. The analysis of the data focused on determining attitude and behaviour in the use of digital banking. The methods of model and relationship test like Structural Equation Modelling AMOS were used. Reliability was tested by conducting the Cronbach alpha coefficient analysis. The construct validity was determined by using confirmatory factor analysis. The empirical evidence show that all the variables have significant positive effect. This study will show about why the Islamic banks must boosting the digital banking to increase the millennial generation customers.
The potential of digital banking to handle the Covid-19 pandemic crisis: Modification of UTAUT model for Islamic finance industry Alex Fahrur Riza
Jurnal Ekonomi & Keuangan Islam Volume 7 No. 1, January 2021
Publisher : Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jeki.vol7.iss1.art1

Abstract

Purpose – This research aims to examine the driving factors for the adoption of digital banking of Islamic banks during the COVID-19 pandemic, to explore the development of specific UTAUT2 model for Islamic financial technology, and to investigate factors that need to be improved in digital banking services of Islamic banks based on customer perspectives.Methodology – This research is divided into three. The first study is an empirical testing of UTAUT2 model modified by adding trust and satisfaction variables. The second study is an exploratory study of potential construct for the development of UTAUT model in Islamic Financial Technology. Third, it is an exploratory study aiming to identify problems and to search for policy advice to improve digital banking service of Islamic banks. This research used self-administered survey that involved 845 respondents from several cities in Indonesia. Open and closed question design was used to obtain complementary data. After that, the data were analyzed using SEM-PLS 7.0 and SPSS 23.Findings – The results of this study shows that people have  trust, acceptance, and satisfaction on the digital banking service of Islamic banking technology. There are seven hypotheses in this study supported empirically. There are 20 factors that became the main reasons of customers to use the digital banking service of Islamic banking technology and 32 factors that needed to be improved by Islamic banks based on the customers’ perspective. After that, the researcher grouped them into seven policy advices for digital banking service of Islamic banking technology, where these factors can be taken into consideration to improve the competitiveness of the Islamic Finance Industry in Indonesia.Originality – In addition to testing and modifying the UTAUT2 model during the COVID-19 pandemic, this study also explores the possibility of new variables arising from customers’ perception, where the data will be used to submit new variables/models that are more specific to the acceptance of Islamic financial technology. Furthermore, this study also aims to explore several obstacles in the digital banking service of Islamic banking technology.
Kartini in the Pandemic: Women's Economic Empowerment Through Synergy of Digital Banking, Fintech, and E-Commerce Alex Fahrur Riza; Dwi Marlina Wijayanti
Journal of Islamic Economy and Community Engagement Vol. 2 No. 1 (2021)
Publisher : Journal of Islamic Economy and Community Engagement

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Abstract

The role of the Financial Services Authority (OJK) is getting bigger in Indonesia. Various strategies are implemented to increase financial inclusion and literacy in Indonesia. However, the mindset that is built that women are identical to housewives who do not have financial independence creates a gap in inclusion and financial literacy between men and women. As a result, women cannot contribute to managing finances well and cannot help build a strong family economy because they do not have the knowledge and financial skills as well as men. The KARTINI program is a program that provides facilities for the women's community to have financial independence. The integration between digital banking (smart behavior), financial technology (affiliate marketing), and e-commerce (dropship) can be the right program in optimizing financial inclusion and literacy for women. The implementation of the KARTINI program has a positive impact on the women's community such as women's cooperatives, PKK women, Aisyiyah women, recitation groups, dharma Wanita and other women's groups. In addition, this program can be applied by OJK to all regions in Indonesia to increase financial literacy and inclusion. Through the integration of smart behavior, affiliate marketing, and dropship, the goals of OJK will be achieved more quickly.
Memprediksi Minat M-Banking Bank Syariah dengan Pendekatan TAM dan TPB: Studi Generasi Milenial di Bantul Tyas Utami Pangastuti; Alex Fahrur Riza
Velocity: Journal of Sharia Finance and Banking Vol. 3 No. 1 (2023): May 2023
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business, UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.1 KB) | DOI: 10.28918/velocity.v3i1.7039

Abstract

Pesatnya perkembangan teknologi informasi saat ini telah mengubah pola hidup masyarakat yang menginginkan segala sesuatu serba efektif dan efisien. Terutama pada generasi milenial sebagai generasi yang paling akrab dengan teknologi perbankan. Tujuan dari penelitian ini adalah untuk mengetahui adopsi generasi milenial terhadap m-banking bank Syariah. Penelitian ini menggunakan kombinasi model Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB). Penelitian ini menggunakan desain riset kausal dengan jenis penelitian kuantitatif. Populasi dalam penelitian ini adalah generasi milenial di Kabupaten Bantul. Pengambilan sampel dilakukan dengan metode purposive sampling dengan jumlah sampel sebanyak 121 responden. Teknik analisis data yang digunakan adalah Structural Equation Modeling dengan Partial Least Square (SEM-PLS) menggunakan aplikasi Smart-PLS 3.0. Hasil penelitian ini menunjukkan persepsi kemudahan penggunaan berpengaruh positif terhadap persepsi kegunaan. Persepsi kemudahan penggunaan dan persepsi kegunaan berpengaruh positif terhadap sikap. Sikap dan persepsi kontrol perilaku berpengaruh positif terhadap minat. Sementara persepsi kegunaan dan norma subjektif tidak berpengaruh positif terhadap minat dalam menggunakan mobile banking bank syariah.
Co-Authors Akhmad Yusuf Khoiruddin Dwi Marlina Wijayanti Muhammad Riza Hafizi Tyas Utami Pangastuti