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All Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi International Journal of Applied Sciences in Tourism and Events
Farisa Maulinam Amo
Universitas Terbuka
Arts Humanities Economics, Econometrics & Finance

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Creative Economic Subsector Mapping in Central Bangka District and its Resistance in the Covid-19 Pandemic I Gede Wyana Lokantara; Dessy Mayasari; Farisa Maulinam Amo
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (939.499 KB)

Abstract

The Covid-19 pandemic has harmed the sustainability of economic activities in Indonesia. Central Bangka Regency, the Covid-19 pandemic, has also harmed business actors. The purpose of this study was to analyze the mapping of the creative economy sub-sector in Central Bangka Regency and its survival during the Covid-19 pandemic.  This study uses a mixed-method analysis approach. Quantitatively, this analysis uses linear regression analysis to identify the influence of government policies on the survival of creative economy businesses during the pandemic. Qualitative analysis is carried out by identifying data on the distribution of the creative economy that still persists during the pandemic and the factors that influence it both internally and externally using the Quantitative Strategic Planning Matrix (QSPM). The results of the analysis obtained are the weighted IFE value of 2.350 and the weighted EFE value of 2.756 which can be plotted in the Internal-External matrix. This shows that the creative economy business in Central Bangka Regency is currently in a period of growth because it previously experienced a reduction in production and distribution during the Covid-19 Pandemic. Meanwhile, based on the results of the QSPM analysis, the main strategy that must be carried out during this pandemic is to strengthen promotions using the digital marketing concept. Meanwhile, based on the results of linear regression analysis, it was found that there was a positive relationship between the survival of the creative economy business during the pandemic and the creative economy management program in the Central Bangka Regency.
Taman Ujung Soekasada: Analysis of Physical Attributes and Urban Heritage Management I Gede Wyana Lokantara; Dessy Mayasarib; Farisa Maulinam Amo
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.601 KB) | DOI: 10.31940/ijaste.v5i2.98-106

Abstract

The revitalization and preservation of Taman Ujung Soekasada cultural heritage area make this building used as a heritage tourism destination in Karangasem. The purpose of this research is to analyze the uniqueness of Taman Ujung Soekasada cultural heritage as heritage tourism and to find out people's perceptions about the development of the area into a tourist destination in Amlapura City. This study uses a mixed-method that combines two analyzes, namely quantitative and qualitative. Quantitative analysis was obtained through a perceptual survey of one hundred respondents to find out their opinion on the management of Ujung Soekasada Park as a heritage tourism area. Qualitative analysis was carried out by identifying spatial conditions, spatial planning, and building patterns in Ujung Soekasada Park, Amlapura. The physical elements contained in the traditional architecture of Taman Ujung Soekasada have a high value if it can be managed properly to become a tourist destination, especially to provide added value to community economic activities such as increasing micro-businesses, selling local community handicrafts, staging cultural arts and activities. other. Based on the results of the analysis, it is obtained the identification of the perceptions of the visitor community and tourism actors that they strongly agree to use Ujung Soekasada Park as a cultural tourism area by displaying the potential of traditional works of buildings, with a percentage of 86.57% hope that it can encourage tourists to come to Amlapura City, so that it can encourage progress of community economic activities around the tourist center. 
Co-Authors Dessy Mayasari Dessy Mayasarib I Gede Wyana Lokantara