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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Management and Bussines (JOMB) Jurnal Ekonomi
Ajeng Aquinia
Universitas Stikubank Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP NIAT BELI ULANG Niken Faradilla Sandy; Ajeng Aquinia
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.648

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas pelayanan, persepsi harga terhadap niat beli ulang. Penelitian ini dilakukan di apotek K24 cabang Gubug. Populasi dalam penelitian ini adalah pelanggan apotek K24 cabang Gubug. Sampel dalam penelitian ini adalah 100 konsumen dengan menggunakan metode purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas dengan KMO (Kaiser Mayer Olkin) dan loading factor (matriks komponen), uji reliabilitas dengan Cronbach alpha dan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap niat beli ulang, kualitas layanan tidak berpengaruh terhadap niat beli ulang, dan persepsi harga berpengaruh positif dan signifikan terhadap niat beli ulang. kata kunci :Citra Merek, Kualitas Pelayanan, dan Persepsi Harga, dan Niat Beli Ulang.
BRAND IMAGE MEDIATES BETWEEN K-POP CELEBRITY ENDORSEMENTS IN SOCIAL MEDIA ADS AND THE PURCHASE INTENTION OF GEN Z CONSUMERS Ajeng Aquinia; Bambang Sutejo; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The rapid movement of technology is growing significantly, especially in the smartphone industry. The number of several new brands of smartphones appearing in Indonesia makes tight competition between the previous smartphones brand. This phenomenon makes the fast movement to a brand by making great ads, especially in social media, and using celebrity endorsement as one of their strategy to attract new customers and boost the sales. This research is to find out that these strategies are still relevant to increase the sales of smartphones. The respondent of this research was generation Z who lived in Semarang and is currently active in using social media. The result of this research indicates that celebrity endorsement does play a significant role in effected brand image positively, but on the other hand celebrity endorsement does not influence purchase intenton. Brand image has a positive and significant effect on purchase intention. Brand image is capable to mediate between celebrity endorsement and purchase intention.
Gaya Hidup, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian, Keputusan Pembelian Sepatu Converse di Kota Semarang Kenang Gusti Haryanto; Ajeng Aquinia
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6962

Abstract

This research aims to find out how lifestyle, product quality, and word of mouth influence consumer purchasing decisions. The research method used was quantitative which was carried out in Semarang. This research used a purposive sampling technique with 100 respondents. The data analysis techniques used are validity testing with KMO (Kaiser Mayer Olkin) and factor loading (component matrix), reliability testing with Cronbach alpha and multiple regression analysis. The research results show that lifestyle and product quality influence purchasing decisions and word of mouth does not influence purchasing decisions. The conclusion is that the higher the consumer's lifestyle when shopping, the greater the purchasing decision, the better the quality of the product will attract more consumers to buy the product and this means that the purchasing decision made by consumers of Converse shoes is not due to word of mouth factors experienced and felt by consumers. Keywords: Lifestyle, Product Quality, Purchasing Decisions, Word Of Mouth
Co-Authors Bambang Sutejo Kenang Gusti Haryanto Niken Faradilla Sandy Rokh Eddy Prabowo