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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi PENA ABDIMAS : Jurnal Pengabdian Masyarakat
Bambang Sutejo
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Nursing Public Health Social Sciences

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EDUKASI PENCATATAN KEUANGAN SIMPAN PINJAM PKK KELURAHAN NGESREP KECAMATAN BANYUMANIK SEMARANG Greg Anggana Lisiantara; Pancawati Hardiningsih; Ceacilia Srimindarti; Bambang Sutejo
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 3, No 2 (2022): Juli 2022
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.344 KB)

Abstract

The problems faced by the PKK savings and loan business in the Ngesrep sub-district, Banyumanik sub-district, Semarang city are that recording has not been carried out properly according to generally accepted principles and how to present the financial statements of the savings and loan units that are simple and more informative. This educational activity is carried out in the form of counseling and training on recording financial transactions of the savings and loan unit and consultative/assistance assistance. This community service program was attended by 25 managers of savings and loan units in the Ngesrep sub-district, Banyumanik sub-district. The results show that the savings and loan unit of the PKK has begun to apply the usual accounting principles by fixing the bookkeeping of the savings and loan unit so that it does not only meet internal information needs. The recording system is carried out through a simple account to facilitate monitoring and reporting.Keywords: Transaction recording, consultative assistance, financial reports
Analisis Pengaruh Celebrity Endersment, Brand Image Dan Price Perception Terhadap Purchase Intention (Studi Pada Konsumen Produk Kahf (Personal Care For Man) Di Kecamatan Pedurungan Kota Semarang) Adam Helmy Iskandar; Bambang Sutejo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1567

Abstract

Tujuan penelitian ini adalah diketahuinya pengaruh celebrity endorsement, brand image dan price perception terhadap purchase intention produk Kahf (Personal Care for Man) di Kecamatan Pedurungan Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Pengambilan sampel menggunakan teknik purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah SPSS versi 19. Hasil penelitian menunjukkan pengaruh secara parsial positif dan signifikan antara celebrity endorsement, brand image dan price perception terhadap purchase intention produk Kahf (Personal Care for Man) di Kecamatan Pedurungan Kota Semarang, serta secara simultan pengaruh celebrity endorsement, brand image dan price perception terhadap purchase intention produk Kahf (Personal Care for Man) di Kecamatan Pedurungan Kota Semarang.
BRAND IMAGE MEDIATES BETWEEN K-POP CELEBRITY ENDORSEMENTS IN SOCIAL MEDIA ADS AND THE PURCHASE INTENTION OF GEN Z CONSUMERS Ajeng Aquinia; Bambang Sutejo; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The rapid movement of technology is growing significantly, especially in the smartphone industry. The number of several new brands of smartphones appearing in Indonesia makes tight competition between the previous smartphones brand. This phenomenon makes the fast movement to a brand by making great ads, especially in social media, and using celebrity endorsement as one of their strategy to attract new customers and boost the sales. This research is to find out that these strategies are still relevant to increase the sales of smartphones. The respondent of this research was generation Z who lived in Semarang and is currently active in using social media. The result of this research indicates that celebrity endorsement does play a significant role in effected brand image positively, but on the other hand celebrity endorsement does not influence purchase intenton. Brand image has a positive and significant effect on purchase intention. Brand image is capable to mediate between celebrity endorsement and purchase intention.
Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Membeli Produk Kosmetik Halal oleh Konsumen Muda Dinesa Rahmavita Ayu Sukma; Harmanda Berima Putra; Bambang Sutejo
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5785

Abstract

The purpose of this study was to determine the effect of attitudes, subjective norms, and behavioral control on the intention to buy halal cosmetic products by young consumers. Quantitative methods were used in this study and data were measured using a Likert scale. Sampling using purposive sampling method with sample criteria and obtained a sample of 170 people. The results showed that the Adjusted R Square value was 0.695 and the calculated F value was 129.180 with a significance level of less than 5%. In conclusion, attitude and behavioral control have a significant positive effect on purchase intention, while subjective norms have no significant positive effect on purchase intention. Keywords: Behavior Control, Purchase Intention, Subjective Norm, Attitude
Pengaruh Hedonic Value Dan Ease Of Used Terhadap Purchase Intention Pada E-Commerce Shopee Fahed Fernanda Aditya; Bambang Sutejo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3028

Abstract

Tujuan penelitian ini adalah diketahuinya pengaruh Hedonic Value, dan Ease of Used terhadap purchase intention pada E-Commerce Shopee. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Pengambilan sampel menggunakan teknik purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah SPSS versi 19. Hasil penelitian menunjukkan pengaruh secara parsial positif dan signifikan antara Hedonic Value, dan Ease of Used terhadap purchase intention pada E-Commerce Shopee, serta secara simultan pengaruh Hedonic Value, dan Ease of Used terhadap purchase intention E-Commerce Shopee signifikan.
Co-Authors Adam Helmy Iskandar Ajeng Aquinia Ceacilia Srimindarti Dinesa Rahmavita Ayu Sukma Fahed Fernanda Aditya Greg Anggana Lisiantara Pancawati Hardiningsih Putra, Harmanda Berima Rokh Eddy Prabowo