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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Aditya Hera Nurmoko
STIE YKP Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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KEPUTUSAN PEMBELIAN ONLINE DI INSTAGRAM PADA MAHASISWA DI SOLO RAYA Aditya Hera Nurmoko
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.687

Abstract

Riset ini bertujuan untuk menguji seberapa jauh dan besar pengaruh dari brand ambassador, minat beli dan testimoni terhadap keputusan pembelian online di instagram pada Mahasiswa di Solo Raya. Jenis riset ini adalah kuantitatif, dimana penelitian menggunakan data numeric dan proses penelitian menekankan pada pengukuran hasil yang objektif dengan menggunakan analisis statistik. Populasi dalam penelitian ini adalah Mahasiswa di Solo Raya yang pernah melakukan pembelian online di instagram. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan metode pengambilan sampelnya purposive sampling yang didasarkan pada kriteria tertentu yaitu Mahasiswa yang pernah melakukan belanja online di instagram. Adapun jumlah sampel adalah sebanyak 100 mahasiswa di Solo Raya yang terdiri dari 7 Kabupaten dan Kota, menggunakan rumus lemeshow. Teknik analisis data menggunakan regresi linear berganda dengan bantuan program SPSS versi 24.00. Hipotesis di uji dengan menggunakan uji t pada α = 0.05. Hasil riset ini menunjukan bahwa brand ambassador, minat beli dan testimoni berpengaruh sangat positif dan signifikan terhadap keputusan pembelian online di instagram pada Mahasiswa di Solo Raya
INNOVATION IN GLOBAL INDUSTRIAL DOWNSTREAMING: AN OVERVIEW LITERATURE ABOUT OPPORTUNITIES, CHALLENGES AND POLICY DIRECTIONS Aditya Hera Nurmoko; Heru Wahyudi; Tri Suyud Nusanto; Abdi Ramdan; Oki Permata Aji
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3099

Abstract

Downstream industry has become an important strategy in transforming the global economy, especially in developing countries rich in natural resources Power nature. This article serves as a review of the literature comprehensive to innovation in the downstream global industry with a highlight of forms of innovation, strategic opportunities, challenges, implementation, and policy implications. Through approach analysis thematic against 25 journals relevant of 100 journals indexed by Scopus (2003–2023), this research identify role crucial of innovation technology and digitalization — such as bioprocess, real-time information receiving (RTIR), as well as adoption of Industry 4.0— in increase efficiency and value add in sector downstream. This study also highlights the opportunity integration of bioeconomics and economic circular, and challenges like limitations on infrastructure, cost height, and obstacles to regulation. Implications policy shows the importance of synergy between the regulation industry, the environment, and innovation, as well as the need for support towards MSMEs, R&D, and infrastructure downstream. Study results: This gives a runway conceptual and practical for formulation of downstream strategy based on adaptive innovation to global and local dynamics.
Co-Authors Abdi Ramdan Ani Sri Andani Heru Wahyudi Oki Permata Aji Tri Suyud Nusanto