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All Journal Dinasti International Journal of Education Management and Social Science
Wydyanto Wydyanto
Ph.D Student, Institute of Visual Informatic, Universiti Kebangsaan Malaysia, Selangor
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DETERMINATION OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF SERVICE QUALITY AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Wydyanto Wydyanto; Ridho Rafqi Ilhamalimy
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 3 (2021): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i3.822

Abstract

The purpose of writing Literature Review Papers is to determine the effect of variable product quality and service quality on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results showed that product quality effect on purchasing decisions, product quality effect on customer satisfaction, service quality effect on purchasing decisions, service quality effect on customer satisfaction and purchasing decisions effect on customer satisfaction.
Co-Authors Ridho Rafqi Ilhamalimy