Claim Missing Document
Check
Articles

Found 2 Documents
Search

Analysis of Customer Loyalty in View of Company Commitment and Customer Trust in Traditional Life Insurance Products in South Tangerang Erlita Kurniawaty; Nandan Lima Krisna; Jan Horas V. Purba
International Journal of Integrated Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i11.2578

Abstract

The insurance services industry, as a trust-based business, is still considered not to have fully gained the trust of its customers, with decreasing customer loyalty in purchasing insurance products, especially traditional life insurance. The phenomenon observed in the research location indicates that customer trust in traditional life insurance products remains low, and the company’s commitment to providing product benefits is not yet optimal. This study aims to examine the influence of company commitment on customer loyalty through customer trust. The approach used in this research is a quantitative approach. The population and sample in this study consist of all customers holding traditional life insurance products in South Tangerang City, totaling 100 respondents, with a sampling technique using a saturated sample method. Research data were obtained from questionnaire responses and analyzed using SEM analysis methods with the assistance of Lisrel software. The study results indicate that (1) Company commitment has an effect on customer trust, (2) Customer trust influences customer loyalty, and (3) Company commitment affects customer loyalty through customer trust.
A REVIEW LITERATURE EMPLOYEE PERFORMANCE MODE: LOCUS OF CONTROL, MOTIVATION, JOB SATISFACTION AND COMPENSATION Desi Permata Sari; Nandan lima Krisna
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 5 (2021): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i5.943

Abstract

This study aims to determine the model of employee performance that is influenced by locus of control, motivation and job satisfaction and compensation. The method of writing scientific articles is to use qualitative methods and library research. The results of this literature article are: locus of control has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee performance, job satisfaction has a positive and significant effect on employee performance, and compensation has a positive and significant effect on employees.