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All Journal Jurnal Politikom Indonesiana
Ana Fitriana P.
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Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Intensitas Terpaan Iklan Shopee di Televisi Terhadap Minat Beli Mahasiswa Rifani Nur Hanifa; Ana Fitriana P.; Yanti Tayo
Jurnal Politikom Indonesiana Vol 3 No 2 (2018): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v3i2.1653

Abstract

This study aims to find out how the intensity advertisement’s exposure influential on interest to purchase by students. This research uses quantitative approach with multiple linear regression analysis with support from Individual Difference Theory. Based on advertising exposure to buying interest then the theory used Individual Difference Theory. This theory assumes that differences among individuals are targeted by the mass media when they are buffeted so as to have a certain effect. The results of this study found that the intensity of exposure to shopee advertisements affected students' buying interest in terms of language, jingles and models in advertisements. The language in the advertisement has a very high influence of 57%.Keywords: Influence, Shopee Ads Force, Buy Interest
Hubungan Antara Tayangan Iklan dalam Sinetron Anak Langit dengan Pengetahuan Siswa-Siswi SMKN 2 Karawang terhadap Produk Pop Mie Pedes Dower Ana Fitriana P.; Atika Rosyada
Jurnal Politikom Indonesiana Vol 3 No 2 (2018): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.924 KB) | DOI: 10.35706/jpi.v3i2.1672

Abstract

This study aims to determine the relationship between Ads Impressions in cinema Anak Langit with Knowledge of  Vocational High School 2 Karawang Students towards Pop Mie Pedes Dower Product. This research uses Quantitative method. Respondents in this study were the students of Vocational High School 2 Karawang. Data collection techniques used in this study using questionnaires / questionnaires and literature study. The results of the research show that the relationship of ad impressions in cinema Anak Langit has a strong relationship with knowledge of  Vocational High School 2 Karawangstudents towards Pop Mie Pedes Dower product  with value (rs = 0,674). Knowledge of the product is influenced by ad impressions in soap operas that include thoughts about advertising messages, thoughts about the source of advertising, and thoughts about advertising. Keywords: Impressions, Product Knowledge, Advertising Messages, Advertising Source, Advertising
Co-Authors Atika Rosyada Rifani Nur Hanifa Yanti Tayo