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All Journal DIGEST MARKETING IECON: International Economics and Business Conference
Yenni Yuniarti
Unknown Affiliation
Economics, Econometrics & Finance

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STRATEGI PEMASARAN PRODUK DIGITAL PRINTING PADA CV. FNB DIGITAL JAMBI Yenni Yuniarti; Sarah Mauliana
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.209 KB)

Abstract

CV. Digital FNB is one of the companies that involved in Digital Printing business. Based on survey in the middle of 2011-2012, there are 31 digital printing businesses in the city of Jambi. In order to examine the marketing stratey implemented, descriptive study has been conducted, uses interview, observation, and documentation as instruments. The strategy that observed in this study consist of marketing strategy including market segmentation, targeting, product strategy, pricing strategy, promotional strategy, and place/ location strategy, or more precisely the marketing mix. These strategies are examined through descriptive study. Briefly the result shows that CV.FNB Digital practiced the strategy as follows. Market segmentation is based on the demographic and geographic. The target market is company’s public and institutions, education, and events. Product strategy is practiced by the observed firms through product policy by determine the quality, product classification, product development with the addition of new products, determinant of the quality of the machine, and product design. Pricing strategy used basic pricing, competitor orientation, discounts, and market demand. Promotion strategy used advertising banner and brosur, public relation seminar/ event, personal selling, direct marketing internet/facebook, and Word of Mouth (WoM). Place strategy used direct distribution and determining the strategic location in the city centre.
The Role of Accounting Information Systems in Management Decision Making at PT. Jaya Construction Bumi Karsa KSO North Luwu Regency Yenni Yuniarti; Mukminati Ridwan; Wahyuni
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/h2fqfw89

Abstract

This study aims to explore the role of accounting information systems (AIS) in supporting management decision-making at PT. Jaya Kontruksi-Bumi Karsa KSO in North Luwu Regency. The research adopts a qualitative approach, utilizing data collection techniques such as observation, interviews, and documentation. The findings highlight that the accounting information system at PT. Jaya Kontruksi-Bumi Karsa KSO plays a crucial role in enhancing decision-making processes. The system is found to be both effective and efficient, allowing management, particularly company managers, to access accurate and timely financial information. This, in turn, facilitates informed decisions, improves operational efficiency, and supports better resource allocation. The study underscores the importance of a well-structured AIS in providing relevant data that can guide strategic and tactical decisions within the organization. It also suggests that the use of advanced accounting information systems can significantly improve the overall management process by ensuring that decisions are based on reliable financial data. These findings emphasize the need for companies to continuously improve their accounting information systems to maintain competitiveness and optimize management decisions. Future research could investigate the integration of AIS with other business systems and the long-term impact on organizational performance.
Co-Authors Mukminati Ridwan Sarah Mauliana WAHYUNI