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Keterkaitan E-Service Quality Dan E-Recovery Service Quality Maskapai Penerbangan Air Asia Dengan Menggunakan Structural Equation Modelling Anton Tirta Komara
Jurnal Computech & Bisnis (e-Journal) Vol 8, No 2 (2014): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.889 KB) | DOI: 10.55281/jcb.v8i2.119

Abstract

Developments in information technology make a paradigm shift in the consumer wins , so the use of e-commerce was inevitable. The purpose of this study to determine the relationship of e - service quality by e -recovery service quality customer Airlines Air Asia. The study population is customer Air Aviation Services Asia which are members of the backpacker community 's and the study sample was taken as many as 349 people. This sample was taken by random sampling . Analysis of data using Structural Equation Modelling (SEM). The results showed that there is a close relationship between e-service quality relationship with e -recovery service quality customer Airlines Air Asia. So it is evident that e-commerece based services can be used as one of the company's strategy to improve its service. Keywords: e-service quality; e-recovery; e-commerce
Satisfaction in Retail Sector Consumers: Consumer Perceptions of Service Quality and Price. Rd Okky Satria; Anton Tirta Komara
Kontigensi : Jurnal Ilmiah Manajemen Vol 8 No 1 (2020): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.487 KB) | DOI: 10.56457/jimk.v8i1.75

Abstract

The provision of goods is one way to meet consumer needs. Excellent service quality and the applicating the affordable prices is one of the activities to achieve customer satisfaction. The purpose of this study is to determine the influence of service quality and price to customer satisfaction. The results reveal the problems regarding customer satisfaction with service quality and pricing. It is due to the lack of quality of services and the applied price. Therefore, it cannot increase customer satisfaction and decrease the level of consumers’ arrival. This research uses the questionnaire method with 100 respondents. The research applies verification analysis to analyze the data, consisting of multiple linear regression analysis and partial test (t-test) and simultaneous test (F-test). The results indicate that all independent variables as service quality and price, have a positive relationship. It is in line with the dependent variable, the consumer satisfaction. Hypothesis testing by using t-test shows two independent variables significantly affect consumer satisfaction. The F-test reveals these two variables affect customer satisfaction. The adjusted R-square of 0.620 indicates that the independent variable explains 62.0% service quality and price influence on customer satisfaction. The rest of 38.0% explain other variables outside the variables used in this research, such as promotion, distribution, value, and the others.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen : (Studi pada salah satu perusahaan jasa transportasi di Kota Bandung) Aditia Aditia; Anton Tirta Komara; Nita Yura Roslina; Lungguh Jatmika
Acman: Accounting and Management Journal Vol. 1 No. 2 (2021): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.172 KB) | DOI: 10.55208/aj.v1i2.25

Abstract

This study aims to determine service quality and price on customer satisfaction. The research method used is a survey method on 100 customers at one of the transportation service providers in the city of Bandung. The path analysis technique is used to answer the problem formulation. The results show that the service quality variable and the price variable have a significant effect either partially or simultaneously on customer satisfaction; however, there are still several factors that influence customer satisfaction outside of this study. The study results recommend that the company's management provide directives and strict rules to bus officers always to pay attention and make time-efficient, for example, the time of bus departure and bus arrival on the destination route so that there are no delays.
Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen: Studi pada perusahaan jasa pengiriman di Kota Bandung Tika Aswati; Anton Tirta Komara; Rd. Okky Satria; Nita Yura Roslina
Acman: Accounting and Management Journal Vol. 2 No. 1 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i1.26

Abstract

This study aims to determine the magnitude of the influence of service quality and corporate image on customer satisfaction at one of the delivery service companies in the city of Bandung. Respondents are customers who use delivery services as many as 90 customers. Researchers used path analysis techniques to determine the magnitude of the influence of service quality and corporate image on customer satisfaction. The calculation results show a significant effect of service quality and company image on customer satisfaction. Recommendations from the study results suggest that optimizing consumer satisfaction felt by consumers should make consumers loyal to shipping service products so that consumers are reluctant to switch to using other shipping service products. Furthermore, with service improvements that make consumers loyal, consumers will likely be willing to pay more for the services they feel.
Information Control on Inventory Study at In One of The Garment Companies in Bandung Larry Al Bar Hendra Putra; Anton Tirta Komara; Iwan Sidharta; Nita Yura Roslina; Imelda Megawati
Informatics Management, Engineering and Information System Journal Vol. 1 No. 1 (2023): Infotmatics Management, Engineering, and Information System Journal
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/imeisj.v1i1.220

Abstract

The objective of this study is to examine the impact of the Finished Goods Inventory Accounting Information System on the internal control of finished goods inventory at PT. Partners Adi Jaya Manunggal in Bandung City. Based on the obtained calculation results, it has been determined that the Accounting Information System (X) for Finished Goods Inventory is deemed to be of satisfactory quality, as indicated by a score of 3.39. The internal control system for managing finished goods inventory (Y) has demonstrated effective performance, as evidenced by a value of 3.37. The optimization and effective utilization of a precise accounting information system for finished goods inventory is expected to enhance internal control measures for such inventory. The research employed a descriptive verification research method at PT. Partners Adi Jaya Manunggal in Bandung City. In order to gather data and information that will substantiate this research, the approach involves the collection of secondary data and the utilization of linear regression hypothesis testing. This methodology aims to offer a comprehensive understanding of the impact of the Finished Goods Inventory Accounting Information System on the Internal Control System for Finished Goods Inventory. According to the findings of the study, the outcomes of the linear regression analysis indicate that the equation Y = 8.006 + 0.817. This finding indicates that a majority of the population in Mitra Adi Jaya Manunggal, Bandung City, accounts for 63.3%, while the remaining 36.7% represents an unexamined variable of influence.
The Influence of Promotion and Service Quality on Purchasing Decisions: (Study At One of The Car Dealers in Bandung) Komara, Anton Tirta; Astuti, Puput Rahayu
Informatics Management, Engineering and Information System Journal Vol. 2 No. 1 (2024): Informatics Management, Engineering and Information System Journal
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/imeisj.v2i1.318

Abstract

The researcher conducted a study to assess the influence of promotion and service quality on purchasing decisions at a car dealership in Bandung. The study's objective was to examine the primary determinant of service quality on purchasing decisions at the dealership in Bandung. The research involved 95 consumers as participants, who were asked to complete questionnaires. The path analysis research demonstrates the validity of the advertising and service quality variables in influencing purchasing decisions at the vehicle dealership in Bandung. The research results underscore prioritizing promotion and service quality to improve purchasing decisions. The research findings suggest that promotion (X1) has a considerable influence on purchase decisions (Y), and Service Quality (X2) also has a significant impact on purchasing decisions (Y).
Influence of Accounts Receivable Accounting Information System on Accounts Receivable Internal Control: Study at a service company engaged in the sale and after-sales of vehicles in Bandung Syafira, Salsa; Komara, Anton Tirta; Djuhara, Djadjun; Rusjiana, Jimmy
Acman: Accounting and Management Journal Vol. 3 No. 2 (2023): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v3i2.68

Abstract

This research aims to examine the impact of the X variable, which is the accounts receivable accounting information system, on the Y variable, namely the Internal Control of Receivables, at a service company specializing in the sale and after-sales of vehicles located in Bandung. The present study employs two distinct research methods. The first method is descriptive, wherein data analyze through description without any intention of drawing conclusions that generalize to the public. The second method is verification-based, which involves testing the validity of a hypothesis through field data collection. The findings of a study on a service enterprise involved in the distribution and post-sale maintenance of automobiles in Bandung indicate that the accounts receivable accounting information systems (X) have been functioning satisfactorily, with a score of 3.05. Similarly, the Internal Receivables Control (Y) has been deemed sufficiently effective, scoring 3.12. The study's findings suggest a significant correlation between the Accounts Receivable Accounting Information System and Receivables Internal Control, with a correlation coefficient 0.710. Additionally, the study highlights the impact of the accounts receivable accounting information system on accounts receivable internal control. The study reveals that receivables significantly contribute to the overall variance in the dependent variable, as evidenced by the R square value of 50.4%. However, it is essential to note that a considerable proportion of the variance (49.6%) still needs to be explained and may be attributed to other factors not examined in the research, such as company policy.
The Roles of Price on Rebates and Implication to Customer Product Choice: Study on One of The Health Drink Brands in Bandung Anton Tirta Komara
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/p3dhbf30

Abstract

A comprehensive comprehension of the various factors influencing consumer purchasing decisions is crucial for success in the highly competitive business environment. The findings of this study examine the significant role that price and discounts (rebates) play in consumer decision-making. The study's findings emphasize the considerable influence of price on consumers' decision-making regarding product selection. Consumers tend to seek out more affordable alternative options when there is an increase in the price of a product. Nevertheless, in the event of a compelling discount, consumers tend to transition and opt for the alternative product swiftly. Furthermore, this study demonstrates that individuals' financial capabilities impact their decision-making process when it comes to selecting products. Consumers exhibiting elevated financial capacities are inclined to prioritize personal preferences when making product selections rather than solely focusing on price considerations. This observation indicates that individuals with greater purchasing power are afforded a more comprehensive range of options when selecting products. However, it is imperative to exercise caution as price similarity assumes a significant role in consumers' decision-making process. Consumers tend to favor products that align with the price they have paid. Nevertheless, the analysis findings suggest the necessity for additional research to gain a more comprehensive understanding of this correlation. In addition, the discounts provided by companies also impact consumers' perceptions of prices and their financial capacities. Discounts can significantly impact consumers' perceptions of product prices, enabling them to select items previously perceived as unaffordable. This study offers significant insights into the impact of price, discounts, and financial capabilities on consumer purchasing preferences. The findings of this study establish a robust basis for corporations to develop enhanced marketing strategies, considering the significant influence these variables exert on consumer decision-making processes. Enhanced comprehension of consumer behavior enables companies to attain heightened levels of success within a fiercely competitive market.
Pengaruh Sistem Informasi Akuntansi Penggajian Terhadap Pengendalian Internal Penggajian: Studi Pada Salah Satu Perusahaan Distributor Spare Part Sepeda Motor Anisa Septiani; Maulana Yusup; Boy Suzanto; Anton Tirta Komara
Majalah Bisnis & IPTEK Vol. 14 No. 1 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7vhh6a25

Abstract

This study aims to determine the effect of payroll accounting information systems on payroll internal control. This study uses a quantitative approach with a survey approach to employees directly related to the accounting information system at a motorcycle spare part dealer in Badung City with 30 respondents. Using a simple linear regression analysis technique to determine the magnitude of the influence used the influence of the payroll accounting information system on payroll internal control. The calculation results show a positive influence of the payroll accounting information system on internal control of payroll with a total effect of 66.4%. The remaining 33.6% can influence by other factors not examined in the study.
Pengaruh Sikap Karyawan Terhadap Komitmen Organisasi Rd. Okky Satria; Anton Tirta Komara; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 11 No. 2 (2018): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7tnm7e53

Abstract

This study aims to determine the effect of employee attitudes component sconsisting of affective, cognitive and behavioral of employees towards organizational commitment. Hypothetical testing was used by sample tested employees in one of the Tax Service Office in Bandung with 95 employees for samples. Sampling techniques used simple random sampling of existing populations. Data analysis techniques were using path analysis. This research method is included in the survey method category. The results of the study prove that there is an influence of attitudes towards employee commitment of 72.2% while the remaining 27.8% is influenced by other factors that are not examined in this study.